Freelance Website Design, Website Build, and Content Creation. Crafting modern, responsive websites for businesses, Specialising in WordPress design and custom builds using WordPress and Elementor, with strong SEO and content support via ChatGPT. View my current work: 3ridingsdesign.com/portfolio. Previous roles: 1. Digital Officer, World Animal Protection, Remote (FTC). This role involved website content management, analytics reporting and SEO management. 2. Marketing Executive (Acquisitions), Institute of Leadership & Management, Remote. Responsible for the creation and delivery of all marketing communications to new members and organisations, with the overall objective to increase customers. 3. Digital Communications Officer, Crimestoppers Charity Trust, Surrey. My roles were digital content creation and management for campaigns, business development, website content maintenance, paid advertising, performance analytics and social media.…

David Durham

Freelance Website Design, Website Build, and Content Creation. Crafting modern, responsive websites for businesses, Specialising in WordPress design and custom builds using WordPress and Elementor, with strong SEO and content support via ChatGPT. View my current work: 3ridingsdesign.com/portfolio. Previous roles: 1. Digital Officer, World Animal Protection, Remote (FTC). This role involved website content management, analytics reporting and SEO management. 2. Marketing Executive (Acquisitions), Institute of Leadership & Management, Remote. Responsible for the creation and delivery of all marketing communications to new members and organisations, with the overall objective to increase customers. 3. Digital Communications Officer, Crimestoppers Charity Trust, Surrey. My roles were digital content creation and management for campaigns, business development, website content maintenance, paid advertising, performance analytics and social media.…

Available to hire

Freelance Website Design, Website Build, and Content Creation. Crafting modern, responsive websites for businesses,

Specialising in WordPress design and custom builds using WordPress and Elementor, with strong SEO and content support via ChatGPT.

View my current work: 3ridingsdesign.com/portfolio.

Previous roles:

  1. Digital Officer, World Animal Protection, Remote (FTC). This role involved website content management, analytics reporting and SEO management.

  2. Marketing Executive (Acquisitions), Institute of Leadership & Management, Remote. Responsible for the creation and delivery of all marketing communications to new members and organisations, with the overall objective to increase customers.

  3. Digital Communications Officer, Crimestoppers Charity Trust, Surrey. My roles were digital content creation and management for campaigns, business development, website content maintenance, paid advertising, performance analytics and social media.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Founder & Principal Consultant at Brand Strategy AI Ltd
October 1, 2025 - Present
Founder of Brand Strategy AI; help leaders cut through AI noise and focus on solving real problems, improving workflows, and supporting people through change. Diagnoses problems, designs focused pilots, and supports real-world change. Typical engagements include AI Opportunities Diagnostic, AI Pilot & Roadmap Sprint, and AI Transformation Partner.
Website Designer & WordPress Specialist | Owner at 3 Ridings Design
May 1, 2024 - Present
Crafting modern, responsive WordPress websites for UK-based solo entrepreneurs, coaches, creatives, and small businesses with SEO and content support; providing ongoing website support and clear, results-focused design.
Digital Officer at World Animal Protection
June 1, 2021 - June 30, 2022
Website content management, analytics reporting and SEO management; implemented a new data-driven approach with a Data Studio-like reporting mindset; built a new MOZ-based SEO workflow and maintained Drupal CMS for BAU.
Executive (Acquisitions) at Institute of Leadership & Management
January 1, 2021 - April 30, 2021
Responsible for the creation and delivery of marketing communications to new members and organisations, with the objective to increase customers. Activities included optimizing Google Ads, setting up Data Studio reports, evaluating channel performance, and producing SEO blogs and email marketing posts.
Digital Communications Officer at Crimestoppers Trust
May 1, 2018 - March 31, 2020
Digital content creation and management for campaigns, business development, website content maintenance, paid advertising, performance analytics and social media. Managed campaigns, produced campaign pages, and reported on performance with Google Analytics and social platforms.
IT Project Manager / Senior Business Analyst at Various Companies
April 1, 2007 - April 30, 2011
Senior BA and project management work for corporate clients across multiple locations. Projects included new trading system introductions, data centre migrations, and BAU support for new system functions.
Senior Business Analyst at Various Companies
June 1, 1997 - October 31, 2006
Freelanced with London-based corporate clients on projects such as trading platform implementations and front-to-back office interfaces, delivering streamlined business analysis and system integration.
Software Programmer at Sears MIS; ACT Financial Systems; Shell International; NatWest Markets
August 1, 1987 - May 31, 1997
Commercial programming for corporate IT departments and software houses, focusing on program solution design, unit testing, and production support for financial systems.
Website Designer & WordPress Specialist at 3 Ridings Design
May 1, 2024 - September 1, 2025
Designing modern WordPress websites for UK-based entrepreneurs with strong SEO foundations.
Marketing Executive at Institute of Leadership
January 1, 2021 - April 1, 2021
Marketing communications, Google Ads optimisation, analytics and SEO content.
Senior Business Analyst, IT Project Manager, Software Programmer at Various – Banking & Treasury IT across Europe and Hong Kong
January 1, 1987 - January 1, 2011
Senior Business Analyst, IT Project Manager, and Software Programmer for banking and treasury systems across Europe and Hong Kong.

Education

BA in Business Studies, Marketing at University of Westminster
October 1, 1992 - June 30, 1998
Bachelor's Degree in Business Studies & Marketing at University of Westminster
January 11, 2030 - December 27, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Non-Profit Organization, Professional Services, Software & Internet, Media & Entertainment, Education

Skills

Experience Level