Available to hire
Hi, I’m Raina Pahwa, a digital marketing and ad operations professional currently based in Noida, India. I have hands-on experience planning and executing campaigns across Meta Ads, TikTok, DV360, and more, with a focus on driving performance, delivering accurate delivery, and optimizing ROI. I enjoy turning data into actionable insights and streamlining workflows with AI-powered tools to improve efficiency and ETA accuracy.
In addition to marketing, I’ve volunteered as an event coordinator and gained experience in customer service, data analysis, and storytelling—skills I bring into cross-functional collaboration and client-facing roles. I’m passionate about continuous learning and staying ahead with certifications in analytics, search, and advertising platforms.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Hindi
Fluent
English
Advanced
Work Experience
Ad Operations Specialist at Adara - A RateGain Company
October 1, 2024 - PresentSupervised campaign setups across TTD, DV360, Meta Ads, and TikTok Ads, covering display, video, native. Direct creative deployment, pixel and tag implementation, and comprehensive QA to maintain delivery accuracy. Deployed AI-driven tools to streamline workflows, collaborating cross-functionally to improve efficiency and ETA's.
Digital Marketing Intern at Shringaar Saathi
July 1, 2024 - September 1, 2024Conceptualized and executed Meta ads lifecycle, optimizing, reporting, and creative delivery for data-driven results. Led complete Meta campaign operations—from audience targeting and creative deployment to pixel integration and performance measurement. Tracked campaign performance, generated reports, and enhanced strategies to increase ROI.
Customer Service Associate at SquadStack
December 1, 2023 - March 1, 2024Handled customer calls and queries, resolving issues promptly with clear and helpful communication. Updated records, documented cases accurately, and achieved daily targets and service standards.
Data Analyst Intern at Obscura Innovations Pvt. Ltd.
October 1, 2022 - February 1, 2023Performed data cleaning, basic analysis, and reporting delivering actionable insights for business teams. Developed and maintained Excel dashboards to monitor trends, verify data accuracy, and generate reports.
Event Coordinator (Volunteer) at College Annual Function
January 1, 2019 - December 1, 2019Organized a college annual function for 300+ attendees, coordinating 50+ participants and 10+ performances while planning stage schedules and event flow. Oversaw on-ground operations, performer readiness, and real-time troubleshooting to ensure timely execution.
Digital Marketing Intern at Shringar Saathi
July 1, 2024 - September 30, 2024Conceptualized and executed Meta ads lifecycle, optimized campaigns, generated reports, and delivered creative assets for data-driven results. Led complete Meta campaign operations from audience targeting to pixel integration and performance measurement.
Marketing Intern at Shringar Saathi
December 1, 2023 - March 31, 2024Led Meta ads operations including audience targeting, creative deployment, pixel integration, and performance measurement; managed reporting and optimization.
Ad Operations Specialist at Adara - A Rate Gain Company
October 1, 2024 - PresentSupervised campaign setups across TTD, DV360, Meta Ads, and TikTok Ads, covering display, video, native. Directly directed creative deployment, pixel and tag implementation, and comprehensive QA to maintain delivery accuracy. Deployed AI-driven tools to streamline workflows, collaborating cross-functionally to improve efficiency and ETAs.
Operations Specialist at Adara - A Rate gain Company
October 1, 2024 - PresentSupervised campaign setups across TTD, DV360, Meta Ads, and TikTok Ads, covering display, video, native formats. Led creative deployment, pixel and tag implementation, and QA to maintain delivery accuracy. Implemented AI-driven tools to streamline workflows and collaborated cross-functionally to improve efficiency and ETA delivery.
Customer Service Associate at Squad Stack
December 1, 2023 - March 31, 2024Handled customer calls and queries, resolved issues promptly with clear and helpful communication. Updated records, documented cases accurately, and achieved daily targets and service standards.
Education
Bachelor of Science at Guru Jambheshwar University, Hisar
January 1, 2020 - January 1, 202412th Grade (CBSE) at B.K. Sr. Sec. Public School, Bawani Khera
January 1, 2018 - January 1, 202010th Grade (CBSE) at B.K. Sr. Sec. Public School, Bawani Khera
January 1, 2016 - January 1, 2018Bachelor of Science at Guru Jambheshwar University, Hisar
January 1, 2020 - January 1, 202412th Standard (Class XII) at BK Senior Secondary Public School, Bawani Khera
January 1, 2020 - January 1, 2020Bachelor of Science at Guru Jambheshwar University, Hisar
January 1, 2020 - January 1, 2024Class XII at B.K. Senior Secondary Public School, Bawani Khera
January 1, 2020 - January 1, 2020Class X at B.K. Senior Secondary Public School, Bawani Khera
January 1, 2018 - January 1, 2018Bachelor of Science at Guru Jambheshwar University, Hisar
January 1, 2020 - January 1, 2024Bachelor of Science at Guru Jambheshwar University, Hisar
January 1, 2020 - January 1, 2024Class XII at B.K. Sr. Sec. Public School, Bawani Khera
January 1, 2018 - January 1, 2020Class X at B.K. Sr. Sec. Public School, Bawani Khera
January 1, 2016 - January 1, 2018Qualifications
Campaign Manager 360 Certification Exam
January 11, 2030 - December 31, 2025360 Certification Exam, Google Skillshop
January 11, 2030 - December 31, 2025Google Analytics Certification, Google Skillshop
January 11, 2030 - December 31, 2025TikTok Ads Course (Media Buying & Creative Learning Paths), TikTok Academy
January 11, 2030 - December 31, 2025TikTok Ads Certification
January 11, 2030 - December 31, 2025360 Certification Exam
January 11, 2030 - December 31, 2025Campaign Manager 360 Certification Exam
January 11, 2030 - December 31, 2025Google Analytics Certification
January 11, 2030 - December 31, 2025TikTok Ads Course (Media Buying & Creative Learning Paths)
January 11, 2030 - December 31, 2025Search Ads 360 Certification Exam
January 11, 2030 - December 31, 2025Singing: State level in Anuvrat Geet Gayan Competition
January 11, 2030 - December 31, 2025Google Analytics Certification
January 11, 2030 - January 2, 2026Campaign Manager 360 Certification Exam
January 11, 2030 - January 2, 2026Search Ads 360 Certification Exam
January 11, 2030 - January 2, 2026TikTok Ads Course (Media Buying learning paths & Creative learning paths)
January 11, 2030 - January 2, 2026360 Certification (Google Skillshop)
January 11, 2030 - January 2, 2026Singing – state-level competition recognition
January 11, 2030 - January 2, 2026360 Certification Exam
January 11, 2030 - January 7, 2026Google Ads Certification
January 11, 2030 - January 7, 2026TikTok Ads Course (Media Buying Learning Paths & Creative Learning Paths)
January 11, 2030 - January 7, 2026Search Ads 360 Certification Exam
January 11, 2030 - January 7, 2026Singing: Qualified to state level in Anuvrat Geet Gayan Competition
January 11, 2030 - January 7, 2026Google Analytics Certification
January 11, 2030 - January 16, 2026Campaign Manager 360 Certification Exam
January 11, 2030 - January 16, 2026360 Certification Exam (Google Skillshop)
January 11, 2030 - January 16, 2026TikTok Ads Certification (Course)
January 11, 2030 - January 16, 2026Industry Experience
Media & Entertainment, Software & Internet, Education, Professional Services, Other, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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