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I am a Digital Communications and Social Media Manager with experience leading global nonprofit content strategy, brand execution, and audience engagement. I manage end-to-end social media operations, including content planning, Canva-based design, caption writing, scheduling, and campaign delivery aligned with organisational voice and values. I develop structured content calendars, execute educational and awareness campaigns, and maintain brand consistency across platforms. Alongside this, I apply instructional design principles to create outcome-driven digital learning experiences for 60+ learners, using ADDIE and Articulate Storyline with a focus on accessibility, inclusive design, and measurable performance improvement.…I am a Digital Communications and Social Media Manager with experience leading global nonprofit content strategy, brand execution, and audience engagement. I manage end-to-end social media operations, including content planning, Canva-based design, caption writing, scheduling, and campaign delivery aligned with organisational voice and values. I develop structured content calendars, execute educational and awareness campaigns, and maintain brand consistency across platforms. Alongside this, I apply instructional design principles to create outcome-driven digital learning experiences for 60+ learners, using ADDIE and Articulate Storyline with a focus on accessibility, inclusive design, and measurable performance improvement.

Andrea Baidoo

Instructional Designer, Content Designer, Content Creator, +2

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I am a Digital Communications and Social Media Manager with experience leading global nonprofit content strategy, brand execution, and audience engagement. I manage end-to-end social media operations, including content planning, Canva-based design, caption writing, scheduling, and campaign delivery aligned with organisational voice and values. I develop structured content calendars, execute educational and awareness campaigns, and maintain brand consistency across platforms. Alongside this, I apply instructional design principles to create outcome-driven digital learning experiences for 60+ learners, using ADDIE and Articulate Storyline with a focus on accessibility, inclusive design, and measurable performance improvement.…I am a Digital Communications and Social Media Manager with experience leading global nonprofit content strategy, brand execution, and audience engagement. I manage end-to-end social media operations, including content planning, Canva-based design, caption writing, scheduling, and campaign delivery aligned with organisational voice and values. I develop structured content calendars, execute educational and awareness campaigns, and maintain brand consistency across platforms. Alongside this, I apply instructional design principles to create outcome-driven digital learning experiences for 60+ learners, using ADDIE and Articulate Storyline with a focus on accessibility, inclusive design, and measurable performance improvement.

Available to hire

I am a Digital Communications and Social Media Manager with experience leading global nonprofit content strategy, brand execution, and audience engagement.

I manage end-to-end social media operations, including content planning, Canva-based design, caption writing, scheduling, and campaign delivery aligned with organisational voice and values. I develop structured content calendars, execute educational and awareness campaigns, and maintain brand consistency across platforms.

Alongside this, I apply instructional design principles to create outcome-driven digital learning experiences for 60+ learners, using ADDIE and Articulate Storyline with a focus on accessibility, inclusive design, and measurable performance improvement.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Instructional Designer at Freelance

October 1, 2025 - Present

Design and develop scenario-based eLearning in Articulate Storyline 360 and Rise using the ADDIE framework. Conduct needs analysis and gather SME input to identify performance gaps. Create simulation-based learning to improve decision-making and real-world performance. Apply behavioral learning principles to performance-focused experiences. Leverage generative AI tools to streamline workflows and improve accessibility and learner clarity.

AI Generalist Specialist at Outlier AI

October 1, 2025 - Present

Evaluated AI-generated outputs for logical accuracy, analysed prompts for implicit assumptions, reasoning gaps and bias risks; created and refined prompt instructions; tested and iterated AI workflows to improve consistency, structure and outcomes; performed pattern extraction and data transformation to train AI performance.

Educator at Martins Wood Primary School

October 1, 2023 - July 1, 2025

Conducted learner and needs analysis to identify performance gaps and inform instructional strategy. Designed and delivered structured, research-informed learning experiences aligned to learning outcomes, increasing cohort pass rates from 73% to 80% across 60+ learners. Collaborated with stakeholders and teaching teams to design curriculum pathways that improved knowledge retention and progression.

Educator at Kingsbury Green Primary School

September 1, 2025 - October 1, 2025

Developed digital and blended learning materials to improve learner engagement and conceptual understanding. Created inclusive learning experiences for diverse and multilingual learner populations, increasing knowledge retention and cohort pass rates through research-informed multimedia strategies. Planned and implemented structured learning sequences and progression pathways. Evaluated learner progress using assessment data and refined instructional approaches to improve outcomes. Designed collaborative and social learning activities to strengthen peer learning and real-world application. Applied accessibility and inclusive design principles across all learning materials.