Lina Priscila Jimenez

Account Manager at Merca 2.0 / Klein Und Gross

Directed the digital strategy and regional adaptation of content and campaigns across web, app, and social media for the brand's primary national account. Managed the full lifecycle of integrated campaigns, strategically blending organic and paid media to achieve a 45% increase in campaign conversions. Served as the brand's digital subject-matter expert for the Mexican market, ensuring assets and messaging drove local relevance and measurable business impact.

Account Executive at McCann/Momentum

Drove regional sales strategy for the Industry & CVL segment by developing culturally adapted campaigns and high-impact events under global brand guidelines. Directly generated 150 new B2B client contracts through on-site engagement at key industry expos, while leveraging these platforms to secure meetings with strategic existing accounts. Elevated brand dominance in the Mexican and LATAM markets by planning the brand's presence at 5 major trade shows annually, establishing ExxonMobil as a category leader.

Brands and Marketing Manager at UGA Fashion, SA de CV

Overall launch strategy in Mexico for Crayola® and Jacob NY® brands, growth of Benetton® Bags and Lugga ge, Levi's®, Dockers®, Delsey®, Sisley®, Tokidoki®. Production coordination with China and New York. Production, coordination, logistics, and creative concept for showrooms and catwalks, including exclusive fashion events, successfully increasing net sales.

Junior Production Manager and 360 Project Executive at Gideas SA de CV

Overall production, with direct marketing strategy for AMAFORE BTL campaigns (2012 and 2013), one of the best campaigns at a social level in the country. Led 360 campaigns for HINDS®, coordinating ATL, BTL, retail sales, and special happenings. Secured recognition with TOTEM Creativo 2013 and FIP 2013; managed production and logistics of press conferences, showrooms, stands, and stages for clients such as Microsoft México, Lego México, Canon Mexicana, Danone México, Tecate, and Indio, delivering results with clear business impact.

Buying Manager and Producer at SharkBTL

Spearheaded end-to-end production for Telefónica's flagship MovilForum 2014 event, managing a 7,500 m² construction project from pre-production through final assembly, including the main plenary session. Founded and structured the event's purchasing department, designing and implementing standardized procurement processes that optimized budget allocation, vendor management, and cost efficiency. Ensured flawless execution of a world-class corporate event on schedule and within scope, directly supporting Telefónica's strategic objectives for the Mexican and LATAM market.

Digital Manager at Banorte México

Built the bank's social media presence from the ground up by strategically launching flagship accounts (Facebook, X, Instagram, YouTube) aligned with long-term business objectives. Fostered a highly engaged digital community through creative, platform-specific content and campaigns, achieving a consistent 25% month-over-month growth in organic and paid followers. Drove product awareness and campaign reach by developing integrated strategies that interconnected banking products with organic digital amplification tactics. Spearheaded the adoption of emerging digital trends in the Mexican market and leveraged analytics from all platforms to inform strategy, optimize performance, and deliver actionable insights.

Medical Inbox Specialist at Mismo Dermatology and San Diego Derm Partners

Expertly manage and organize the practice’s mail management system that reduced administrative burden and improved organization. Developed a centralized process for handling referrals, forms, and government documents, ensuring easy retrieval and management. Simplified checks processing by creating an efficient workflow and acting as a dedicated bridge to the finance department. Automated repetitive tasks to increase office-wide productivity and allow focus on higher-value work.

Account Manager at Merca 2.0/ Klein Und Gross

Directed the digital strategy and cultural adaptation (regionalization) of content and campaigns for the brand's primary national account across web, app, and social media channels. Managed the full lifecycle of integrated campaigns, strategically combining organic and paid media to achieve 45% increase in campaign conversion rates. Served as the brand's digital subject-matter expert for the Mexican market, ensuring assets and messaging drove local relevance and measurable business impact.

Account Executive at McCann/Momentum, MX

Drove regional sales strategy for the Industry & CVL segment by developing culturally adapted campaigns and high-impact events under global brand guidelines. Directly generated 150 new B2B client contracts through on-site engagement at key industry expos, while utilizing these platforms to secure meetings with strategic existing accounts. Elevated brand dominance in the Mexican and LATAM markets by strategically planning the brand's presence at 5 major trade shows annually, establishing ExxonMobil as a category leader.

Digital Manager at Banorte México, MX

Built the bank's social media presence from the ground up by strategically launching and establishing its flagship accounts (Facebook, X, Instagram, YouTube) aligned with long-term business objectives. Fostered a highly engaged digital community through creative, platform-specific content and campaigns, achieving a consistent 25% month-over-month growth in organic and paid followers. Drove product awareness and campaign reach by developing integrated strategies that interconnected banking products with organic digital amplification tactics. Spearheaded the adoption of emerging digital trends in the Mexican market and leveraged analytics from all platforms to inform strategy, optimize performance, and deliver actionable insights.

Brands and Marketing Manager at UGA Fashion, S.A. de C.V.

Overall launch strategy in Mexico for Crayola® and Jacob NY® brands; growth of Benetton® Bags and Luggage, Levi's®, Dockers®, Delsey®, Sisley®, Tokidoki®. Production coordination with China and New York. Production, coordination, logistics, and creative concept for showrooms and catwalks, including 'Fashion Attraction' (S/S 2011), 'Fashion Equinox' (O/W 2012) and 'Fashion Splendor' (S/S 2012), exclusive 4-days fashion events, successfully increasing net sales by 45% each one.