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I’m a Strategic Marketing and Communications Consultant with extensive experience partnering with business owners, senior stakeholders and leadership teams across higher education, SMEs and professional services. I specialise in shaping clear marketing strategies, content frameworks and campaigns that align commercial goals with brand positioning and audience needs. I translate complex ideas into actionable plans and deliver communications that drive engagement and results. I work across digital, content, CRM and analytics with a strategic, collaborative approach, helping organisations professionalise their marketing, improve brand consistency and deliver joined-up campaigns that deliver measurable business impact.…I’m a Strategic Marketing and Communications Consultant with extensive experience partnering with business owners, senior stakeholders and leadership teams across higher education, SMEs and professional services. I specialise in shaping clear marketing strategies, content frameworks and campaigns that align commercial goals with brand positioning and audience needs. I translate complex ideas into actionable plans and deliver communications that drive engagement and results. I work across digital, content, CRM and analytics with a strategic, collaborative approach, helping organisations professionalise their marketing, improve brand consistency and deliver joined-up campaigns that deliver measurable business impact.

Lucía Mercedes Rivera Del Carpio

Marketing Consultant, Marketing Strategist, Content Creator, +2

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I’m a Strategic Marketing and Communications Consultant with extensive experience partnering with business owners, senior stakeholders and leadership teams across higher education, SMEs and professional services. I specialise in shaping clear marketing strategies, content frameworks and campaigns that align commercial goals with brand positioning and audience needs. I translate complex ideas into actionable plans and deliver communications that drive engagement and results. I work across digital, content, CRM and analytics with a strategic, collaborative approach, helping organisations professionalise their marketing, improve brand consistency and deliver joined-up campaigns that deliver measurable business impact.…I’m a Strategic Marketing and Communications Consultant with extensive experience partnering with business owners, senior stakeholders and leadership teams across higher education, SMEs and professional services. I specialise in shaping clear marketing strategies, content frameworks and campaigns that align commercial goals with brand positioning and audience needs. I translate complex ideas into actionable plans and deliver communications that drive engagement and results. I work across digital, content, CRM and analytics with a strategic, collaborative approach, helping organisations professionalise their marketing, improve brand consistency and deliver joined-up campaigns that deliver measurable business impact.

Available to hire

I’m a Strategic Marketing and Communications Consultant with extensive experience partnering with business owners, senior stakeholders and leadership teams across higher education, SMEs and professional services. I specialise in shaping clear marketing strategies, content frameworks and campaigns that align commercial goals with brand positioning and audience needs. I translate complex ideas into actionable plans and deliver communications that drive engagement and results.

I work across digital, content, CRM and analytics with a strategic, collaborative approach, helping organisations professionalise their marketing, improve brand consistency and deliver joined-up campaigns that deliver measurable business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Business and Marketing Consultant at The Blue Cherry Consultancy

October 1, 2018 - Present

Provide strategic marketing and communications consultancy to SMEs, entrepreneurs, and business owners; designed bespoke marketing and brand strategies to support client growth and drive commercial results; advised leaders through strategy sessions, workshops and one-to-one consultancy; developed content frameworks and integrated campaigns across web, email and social channels.

Marketing Executive at The Big Plant Company Ltd

February 1, 2025 - Present

Collaborated with the Creative Director to deliver multi-channel marketing activity across social media, CRM and editorial coordination for a fast-growing SME; conducted a brand audit, developed a content plan, wrote and scheduled content, and coordinated content with editorial teams; monitored performance using Meta and Google Analytics and provided insights to improve engagement.

Employer Engagement Coordinator at Bournemouth University (CareersBU)

August 1, 2024 - July 1, 2025

Managed employer engagement campaigns and events, connected students with graduate opportunities, and collaborated with employers, academic departments and professional services to deliver joined-up communications and a more student-centred employability journey.

Marketing Manager at SUBU

July 1, 2025 - September 1, 2025

Led cross-channel marketing activity to strengthen student engagement with SUBU services, representation and community activity; translated manifesto commitments into student-facing campaigns; supported a major SUBU rebrand and embedded new brand guidelines across communications.

Employer Engagement Coordinator at Bournemouth University

August 1, 2024 - July 1, 2025

Delivered employer engagement activity, campaigns and events connecting students with graduate opportunities; built strong relationships with local, regional and national employers and coordinated with BU teams to deliver joined-up initiatives.

International Marketing Officer at Bournemouth University

October 1, 2023 - May 1, 2024

Delivered BU’s international student recruitment activity, coordinating content and campaigns across priority markets; contributed to on-campus and online recruitment events and created market-appropriate content.

Marketing Manager at Equilibrio3 Structural Engineering

March 1, 2015 - March 1, 2023

Led marketing and communications for a structural engineering company; shaped brand positioning, managed client relationships and delivered strategic communications to support growth in a technical environment.

Marketing Assistant at Anglo-Continental School of English

January 1, 2023 - January 1, 2023

Managed LATAM market, agent relations and Spanish-language content creation.

Marketing & Admin Assistant at SEINTEC

January 1, 2011 - January 1, 2015

Conducted market research, managed events, website updates and CRM.

CRM Executive at Premier Interlink

January 1, 2010 - January 1, 2010

Identified revenue growth opportunities, maintained CRM database and supported cross-departmental initiatives.

Sales Assistant at Moss Bros Group PLC

January 1, 2008 - January 1, 2010

Supported retail sales, fittings and customer service while studying.