Senior Content Marketing Strategist at HireVue

Promoted from Content Marketing Manager to lead senior-level content and SEO strategy; Own organic growth strategy with a focus on keyword research, competitive analysis, AI Overview, and performance tracking; Drive to achieve top keyword rankings through keyword research, competitive analysis, and continuous optimization; Develop and execute content strategies including blogs, guides, case studies, webinars, and video to improve search rankings, AI Overview inclusion, and conversion performance; Translate complex AI hiring technology into clear, compelling content that drives trust and conversion; Analyze performance data to optimize content for search visibility, engagement, and pipeline impact; Cultivate relationships with industry influencers and customers to amplify content reach and engagement.

Content Marketing Manager at HireVue

Develop and execute comprehensive content marketing strategies to promote HireVue value proposition; Create a wide range of content assets including blog posts, case studies, guides, webinar decks, and video scripts; Collaborate with SMEs to gather insights and develop content that resonates with target audiences; Create and manage editorial calendars, ensure timely delivery of content across platforms; Analyze content performance metrics and use data-driven insights to optimize content strategy for SEO and AI onboarding performance; Cultivate relationships with industry influencers and customers to amplify content reach and engagement.

PR / Content Marketing Manager at Wray Ward

Develop and implement integrated PR and content strategies to elevate brand awareness; Lead PR and content campaigns and initiatives aligned with organizational goals; Cultivate and maintain relationships with media contacts and influencers to secure coverage; Create compelling content including press releases, articles, blog posts, and social media content to engage target audiences and drive brand messaging; Oversee management of product launches to ensure successful outcomes; Monitor and analyze media coverage and campaign performance to measure effectiveness.

PR / Marketing Specialist at Virginia Department Rail & Public Transportation (Amtrak Virginia/DRPT)

Execute integrated campaigns for Amtrak Virginia to increase brand awareness and drive ticket sales; Serve as media spokesperson for the state agency; write talking points for Governor and Cabinet; Cultivate relationships with media contacts, influencers, and industry partners to secure coverage; Create compelling content including press releases and social media content to engage target audiences; Manage social media channels for Amtrak Virginia and DRPT, driving engagement.

Reporter at CBS 19

Create two new features and see them to completion including shooting, editing, and reporting live; Conduct interviews with key stakeholders and experts to gather information; Write clear and engaging news articles for publication, adhering to editorial guidelines and deadlines; Collaborate with editors and videographers to enhance storytelling through multimedia elements.