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Hi there, I'm Alexandre Delboe, a growth-focused e-commerce strategist and marketing leader with a track record of driving measurable results across Europe. I specialize in building end-to-end e-commerce strategies, optimizing CAC/LTV, and leading cross-functional teams to deliver revenue growth. I'm passionate about turning data into actionable insights, crafting integrated campaigns (SEO, SEA, social, affiliate, and influencer), and using storytelling to strengthen brand presence. When I'm not optimizing funnels, you’ll find me exploring new tech, designing memorable experiences, or mentoring teams to reach their full potential.…Hi there, I'm Alexandre Delboe, a growth-focused e-commerce strategist and marketing leader with a track record of driving measurable results across Europe. I specialize in building end-to-end e-commerce strategies, optimizing CAC/LTV, and leading cross-functional teams to deliver revenue growth. I'm passionate about turning data into actionable insights, crafting integrated campaigns (SEO, SEA, social, affiliate, and influencer), and using storytelling to strengthen brand presence. When I'm not optimizing funnels, you’ll find me exploring new tech, designing memorable experiences, or mentoring teams to reach their full potential.

Alexandre Delboe

Marketing Strategist, Growth Marketer, Product Designer, +7

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Hi there, I'm Alexandre Delboe, a growth-focused e-commerce strategist and marketing leader with a track record of driving measurable results across Europe. I specialize in building end-to-end e-commerce strategies, optimizing CAC/LTV, and leading cross-functional teams to deliver revenue growth. I'm passionate about turning data into actionable insights, crafting integrated campaigns (SEO, SEA, social, affiliate, and influencer), and using storytelling to strengthen brand presence. When I'm not optimizing funnels, you’ll find me exploring new tech, designing memorable experiences, or mentoring teams to reach their full potential.…Hi there, I'm Alexandre Delboe, a growth-focused e-commerce strategist and marketing leader with a track record of driving measurable results across Europe. I specialize in building end-to-end e-commerce strategies, optimizing CAC/LTV, and leading cross-functional teams to deliver revenue growth. I'm passionate about turning data into actionable insights, crafting integrated campaigns (SEO, SEA, social, affiliate, and influencer), and using storytelling to strengthen brand presence. When I'm not optimizing funnels, you’ll find me exploring new tech, designing memorable experiences, or mentoring teams to reach their full potential.

Available to hire

Hi there, I’m Alexandre Delboe, a growth-focused e-commerce strategist and marketing leader with a track record of driving measurable results across Europe. I specialize in building end-to-end e-commerce strategies, optimizing CAC/LTV, and leading cross-functional teams to deliver revenue growth.

I’m passionate about turning data into actionable insights, crafting integrated campaigns (SEO, SEA, social, affiliate, and influencer), and using storytelling to strengthen brand presence. When I’m not optimizing funnels, you’ll find me exploring new tech, designing memorable experiences, or mentoring teams to reach their full potential.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

French

Fluent

English

Fluent

Work Experience

Head of e-commerce at Signify France

June 1, 2021 - Present

Define and execute the end-to-end e-commerce strategy for Philips Hue France. Own P&L for philips-hue.com/fr. 2024 results: +60% revenue, +40% average order value, +20% site visits. Define and manage full-funnel digital marketing budget and acquisition campaigns: SEO, SEA, Display, Video, Social Ads, Influencer, Affiliate. 2023 results: +10% sales and +15% ROAS across cross-functional teams (Media, Retail, Digital Project Managers). Implemented efficiency improvements: CAC down 10%, ROAS up 15% across campaigns including Amazon ads.

Head of e-commerce at TCL Communications

November 1, 2017 - June 1, 2021

Defined and executed pan-European digital marketing strategy. Led awareness and acquisition campaigns delivering +317% new visitors YoY and 2.5 ROAS (2020). Owned the BlackBerry e-shop P&L across 6 European markets, building yearly marketing plans. Delivered +120% sales growth in 2019 (+20% above target). Defined and executed performance marketing campaigns: Google, SEM, Influencer, Affiliate. Managed a digital project manager and coordinated cross-functional teams (Media, Retail, Digital).

Digital Project Manager at LG Electronics France

September 1, 2015 - November 1, 2017

Operational management of marketing campaigns, aligning with KA/M teams. Optimized the customer journey on lg.com/fr and led CRM-focused initiatives. Managed SEO & SEA campaigns for LG France, coordinating cross-functional teams to improve site performance and campaign efficiency.

Head of E-commerce at Signify France (Philips Hue)

June 1, 2021 - Present

Defined and executed the pan-European e-commerce strategy for Philips Hue France; owned the P&L for philips-hue.com/fr; led full-funnel digital marketing budgets and acquisition campaigns (SEO, SEA, Display, Video, Social Ads, Influencer, Affiliation); 2024 results: CAC down 10% and ROAS up 15% on average; oversaw Amazon Ads campaigns (DSP & Sponsored Ads); led cross-functional teams including Media, Retail, and Digital Project Managers.

Head of E-commerce at TCL Communications France

November 1, 2017 - June 1, 2021

Defined and executed pan-European digital marketing strategy; led awareness and acquisition campaigns delivering +317% new visitors YoY and 2.5 ROAS (2020); owned BlackBerry e-shop P&L across 6 European markets; built yearly marketing plans; delivered +120% sales growth in 2019 (+20% above target); defined & executed performance marketing campaigns (Google, SOME, Influencer, Affiliation); managed a digital project manager.

Advisory Board Member at Hostinger

September 1, 2025 - Present

Advisory role focusing on market penetration strategy with a €50M budget. Led scaling of Hostinger's market penetration efforts, restructured the media mix to optimize performance, and contributed to profitability improvements.

Head of Growth & E-commerce (Consultant)

September 1, 2015 - November 1, 2017

Operational management of acquisition campaigns, CRM and product launches. Defined and executed performance marketing campaigns: Google, SEM, Influence, Affiliate. Managed a digital project team and launched data-driven marketing initiatives.

Head of Growth & E-commerce at TCL Communications

November 1, 2017 - June 1, 2021

Defined and executed pan-European digital marketing strategy for TCL Communications. Built awareness and acquisition campaigns delivering +317% new visitors YoY (2020), ROAS 2.5x. Owned e-shop P&L across 6 European markets; built year-long marketing plans. Delivered +120% sales growth in 2019 ( +20% above target). Managed performance marketing campaigns (SEO, SEA, Display, Video, Social Ads, Influence, Affiliate). Led cross-functional teams including Media, Retail, and Digital Project Managers.

E-commerce Strategy & Advisory at Advisory (Bordeaux)

September 1, 2025 - Present

E-commerce strategy consulting focused on market penetration, SaaS/subscription models, retention, and monetization for clients. Definitive guidance and hands-on execution of growth plans.