Hi, I’m Ghaidaa Rashid Abdelrahee. I’m a Social Media and Digital Marketing Specialist with 8+ years of experience leading global advocacy campaigns, multi-platform content strategies, and data-driven marketing initiatives across international and multicultural settings. I excel at platform-specific content creation, social media management, SEO/SEM, UGC programs, analytics, and campaign optimization to deliver high-impact, audience-centered results. I thrive collaborating with HQ, field teams, and external partners to amplify organizational impact while ensuring gender-sensitive messaging. I’m passionate about driving meaningful engagement through strategic storytelling, cross-functional coordination, and continuous learning in fast-paced environments. I’m open to relocation or remote work and look forward to contributing to campaigns that matter on a global stage.

Ghaidaa Rashid Abdelrahee

Hi, I’m Ghaidaa Rashid Abdelrahee. I’m a Social Media and Digital Marketing Specialist with 8+ years of experience leading global advocacy campaigns, multi-platform content strategies, and data-driven marketing initiatives across international and multicultural settings. I excel at platform-specific content creation, social media management, SEO/SEM, UGC programs, analytics, and campaign optimization to deliver high-impact, audience-centered results. I thrive collaborating with HQ, field teams, and external partners to amplify organizational impact while ensuring gender-sensitive messaging. I’m passionate about driving meaningful engagement through strategic storytelling, cross-functional coordination, and continuous learning in fast-paced environments. I’m open to relocation or remote work and look forward to contributing to campaigns that matter on a global stage.

Available to hire

Hi, I’m Ghaidaa Rashid Abdelrahee. I’m a Social Media and Digital Marketing Specialist with 8+ years of experience leading global advocacy campaigns, multi-platform content strategies, and data-driven marketing initiatives across international and multicultural settings. I excel at platform-specific content creation, social media management, SEO/SEM, UGC programs, analytics, and campaign optimization to deliver high-impact, audience-centered results. I thrive collaborating with HQ, field teams, and external partners to amplify organizational impact while ensuring gender-sensitive messaging.

I’m passionate about driving meaningful engagement through strategic storytelling, cross-functional coordination, and continuous learning in fast-paced environments. I’m open to relocation or remote work and look forward to contributing to campaigns that matter on a global stage.

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Language

Arabic
Fluent
English
Fluent

Work Experience

Marketing Executive – Social Media & Campaigns (Project-Based) at Gerry’s Group
March 1, 2025 - Present
Manage social media accounts and produce platform-specific content for 60+ missions, including LinkedIn, Instagram, and Facebook. Plan, implement, and optimize multi-channel campaigns across social media, website, and mobile app, including paid media initiatives. Execute SEO and keyword strategies to drive website traffic and content visibility. Oversee LinkedIn campaigns and account strategy, including content creation, post scheduling, analytics, and community engagement. Curate user-generated content (UGC) for campaigns, improving authenticity and audience retention. Track and report performance metrics (reach, engagement, impressions, CTR, follower growth) across all platforms. Collaborate with cross-functional teams, agencies, and international stakeholders for content alignment and campaign success.
Social Media Specialist – Digital Marketing & Content Strategy at Turkish Embassy
September 1, 2020 - September 1, 2023
Content Strategy & Development: Managed embassy’s official social media accounts and Ambassador’s personal accounts across Facebook, LinkedIn, X/Twitter, and Instagram. Developed strategic, multi-format content in Arabic and English, including posts, visuals, videos, infographics, polls, and stories. Implemented SEO, SEM, and keyword-driven content strategies for digital campaigns. Produced content in diplomatic tone and Sudanese local language, ensuring engagement with target audiences. Cross-Organizational & HQ Coordination: Coordinated with HQ, partners, and field teams to align social media content with official messaging and campaigns. Managed incoming social media requests and approvals from senior leadership. Led influencer, NGO, and volunteer collaboration for campaign amplification. Analytics, Insights & Optimization: Monitored social media metrics, analyzed reach, impressions, engagement, and audience growth. Applied insights to optimize campaigns, increase engagement, an
Business Development & Marketing Manager – Social Media & Digital Marketing at The Pretty Co.
August 1, 2018 - August 1, 2020
Designed and implemented social media campaigns, including post scheduling, copywriting, and UGC integration. Produced visual and written content optimized for engagement and brand voice. Monitored performance metrics to refine content strategy and maximize reach. Coordinated with designers, vendors, and external partners to deliver timely digital assets.
Administrative Assistant – Marketing & Corporate Events at Mogasim Group
October 1, 2016 - October 1, 2018
Supported marketing and communications teams in content scheduling, reporting, and campaign coordination. Assisted in digital promotion and event-related communications.
Banking Trainee at Qatar National Bank
May 1, 2015 - May 1, 2015
Rotated through customer service, compliance, and operational banking processes.

Education

B.Sc. in Management & Marketing (Honors) at University of Khartoum
January 11, 2030 - January 1, 2015

Qualifications

PMP® – Project Management Professional
January 1, 2025 - December 29, 2025
CMA Part 1 – Managerial Accounting
January 11, 2030 - December 29, 2025
Risk Management Professional
January 11, 2030 - December 29, 2025
IELTS
January 11, 2030 - December 29, 2025

Industry Experience

Media & Entertainment, Education, Government, Non-Profit Organization, Professional Services