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I'm Deena Siddiqi, a global marketing leader with 20+ years of experience driving integrated campaigns for Hilton, AT&T, USAA, and other global brands. I specialize in go-to-market strategy, demand generation, and cross-functional leadership to build brand equity, engagement, and revenue across hospitality, travel, and telecom. I thrive in fast-paced, global environments, partnering with creative agencies and internal teams to translate insights into data-driven campaigns. My strengths include campaign operations, agile processes, and delivering scalable programs that resonate with diverse audiences worldwide.…I'm Deena Siddiqi, a global marketing leader with 20+ years of experience driving integrated campaigns for Hilton, AT&T, USAA, and other global brands. I specialize in go-to-market strategy, demand generation, and cross-functional leadership to build brand equity, engagement, and revenue across hospitality, travel, and telecom. I thrive in fast-paced, global environments, partnering with creative agencies and internal teams to translate insights into data-driven campaigns. My strengths include campaign operations, agile processes, and delivering scalable programs that resonate with diverse audiences worldwide.

Deena Siddiqi

Marketing Strategist, Marketing Analyst, Marketing Automation Specialist, +1

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I'm Deena Siddiqi, a global marketing leader with 20+ years of experience driving integrated campaigns for Hilton, AT&T, USAA, and other global brands. I specialize in go-to-market strategy, demand generation, and cross-functional leadership to build brand equity, engagement, and revenue across hospitality, travel, and telecom. I thrive in fast-paced, global environments, partnering with creative agencies and internal teams to translate insights into data-driven campaigns. My strengths include campaign operations, agile processes, and delivering scalable programs that resonate with diverse audiences worldwide.…I'm Deena Siddiqi, a global marketing leader with 20+ years of experience driving integrated campaigns for Hilton, AT&T, USAA, and other global brands. I specialize in go-to-market strategy, demand generation, and cross-functional leadership to build brand equity, engagement, and revenue across hospitality, travel, and telecom. I thrive in fast-paced, global environments, partnering with creative agencies and internal teams to translate insights into data-driven campaigns. My strengths include campaign operations, agile processes, and delivering scalable programs that resonate with diverse audiences worldwide.

Available to hire

I’m Deena Siddiqi, a global marketing leader with 20+ years of experience driving integrated campaigns for Hilton, AT&T, USAA, and other global brands. I specialize in go-to-market strategy, demand generation, and cross-functional leadership to build brand equity, engagement, and revenue across hospitality, travel, and telecom.

I thrive in fast-paced, global environments, partnering with creative agencies and internal teams to translate insights into data-driven campaigns. My strengths include campaign operations, agile processes, and delivering scalable programs that resonate with diverse audiences worldwide.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Marketing Campaign Manager, Luxury High Net Worth Portfolio at Hilton Worldwide

January 1, 2025 - Present

Lead global integrated marketing campaigns for Waldorf Astoria openings, coordinating cross‑functional teams, creative agencies, and executive stakeholders; manage timelines, budgets, assets, and multi‑channel deliverables; leverage analytics to optimize creative and audience strategy; standardize luxury division campaign processes for efficiency.

Marketing Campaign Project Manager (Lead) at AT&T

January 1, 2024 - January 1, 2025

Directed end‑to‑end project management for full‑funnel campaigns; collaborated with Product, Creative, Legal, Social, and Communications; delivered executive reporting; led agile marketing processes including sprint planning and PI planning.

Senior Marketing Manager, Brand Management at USAA

January 1, 2021 - January 1, 2023

Developed and executed go‑to‑market launch for 'USAA Perks,' including rebranding, logo development, messaging, and multi‑channel rollout; managed large‑scale campaigns with Publicis and internal partners; oversaw competitive analysis, performance measurement, and campaign insights; worked in an agile campaign management environment with approvals/QA processes.

Senior Marketing & Sales Manager at Crayola Experience / Hallmark

January 1, 2020 - January 1, 2021

Led strategic and tactical marketing planning including product launches, promotions, and media planning; developed operational models for events, membership programs, and local marketing initiatives; managed a team of 6 marketing and sales professionals; built partnerships with regional attractions.

Consultant, Business Development at Surprise Travel LLC (Dubai, UAE) – U.S./Canada Market

January 1, 2019 - January 1, 2020

Developed strategic marketing plans to expand B2B/B2C travel clientele in North America; represented the company at U.S. and Canadian travel trade shows, driving visibility and client acquisition.

Senior Regional Marketing Manager, Americas at Rovia Travel LLC / WorldVentures

January 1, 2015 - January 1, 2019

Developed product marketing plans, segmentation, and communication strategies for curated travel portfolios; conducted market analysis, product forecasting, and cross‑functional stakeholder alignment; led event marketing operations including production timelines and global conference support.

Manager, DreamTrips Marketing – Africa and Middle East at Rovia Travel LLC / WorldVentures

January 1, 2015 - January 1, 2015

Launched new curated travel offerings increasing regional trip availability; recruited and managed international teams across Israel, Zimbabwe, South Africa, and UAE; represented the organization at major global travel shows and regional tourism events.

Director, Diversity Marketing at Visit Dallas

January 1, 2013 - January 1, 2014

Enhanced citywide brand recognition through inclusive marketing initiatives; collaborated on the Dallas 'BIG' campaign to elevate multicultural visibility and community engagement; managed influencer partnerships, print advertising, and cultural branding strategies.

Marketing Manager at The Center for American & International Law

January 1, 2004 - January 1, 2012

Advertising and marketing leadership for campaigns and events; developed integrated marketing plans to raise awareness and participation.

Advertising Senior Account Executive at DART

January 1, 2000 - January 1, 2003

Managed advertising campaigns and client relationships for DART accounts; coordinated creative development and media planning.

Senior Account Representative at ADVO

January 1, 1998 - January 1, 1999

Account management and campaign execution for ADVO clients; supported sales and marketing objectives.

Assistant Account Executive at Ogilvy & Mather

January 1, 1995 - January 1, 1997

Assisted in account management and execution of marketing campaigns for clients; supported creative and media teams.