Elena Bubeeva

Marketing DACH at Zoho Europe

Created sales enablement content (presentations, one-pagers, white papers, case studies) for DACH SMB and enterprise clients, driving a 15% increase in new business inquiries. Localized and maintained the marketing materials library for the DACH market. Developed value-based messaging and buyer personas for diverse verticals to improve lead quality and conversion rates using Zoho Analytics and CRM; built vertical landing pages with product storytelling, achieving an 80% demo-to-close lift. Collaborated cross-regionally with France, Spain, Netherlands, and UK teams to coordinate go-to-market content initiatives. Supported sales teams at flagship events and 30+ regional programs with high-impact materials.

Content & Marketing Specialist at Cocomore; Invincible Brands; True Luxury Villas

Managed Nestlé brand content on Drupal, created marketing materials, and optimized workflows with JIRA. Delivered Nestlé Annual Report project internally (cost reductions). Drove multi-brand content distribution across multilingual sites, conducted A/B testing, and delivered analytics insights for cross-channel campaigns. Curated multilingual content and campaigns for True Luxury Villas across Russia, with A/B testing and performance analysis using Google/Yandex Analytics.

Freelance Content Creator at UpWork & Elena Bubeeva.com

Produced SEO-optimized web content, translations, and marketing copy for tech and lifestyle brands to increase organic traffic and brand awareness. Specialized in translating complex topics into clear, engaging narratives for diverse audiences (Hacker Noon, client projects).

PR, Marketing & Communications at RENAC and COTRI (Office)

Maintained company websites and social media (LinkedIn, Twitter, Facebook). Compiled press materials, testimonials, and market research for PR campaigns. Produced marketing dashboards and reports using PIWIK Analytics; supported campaigns with data-driven insights.

Volunteer - Design & Communications at UN Volunteers Online

Design & communications support for UN Volunteers online initiatives.