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I'm Late Wilburn, a content strategist and copywriter based in Lawrenceville, USA, with 6+ years of copywriting experience in addition to content and marketing strategy. I specialize in turning customer insights into actionable content calendars and collaborative initiatives that amplify a brand's presence. I’ve built and managed content across ecommerce sites, measured social media performance, and driven engagement through data-driven campaigns. I also have a deep passion for wine and the industry, which fuels my curiosity and creativity in storytelling and marketing. I’m energized by entrepreneurship and community insights that inform engaging content calendars. I enjoy building collaborative environments that reflect a brand’s voice and drive measurable growth across digital channels, including social media, email, and ecommerce platforms.…I'm Late Wilburn, a content strategist and copywriter based in Lawrenceville, USA, with 6+ years of copywriting experience in addition to content and marketing strategy. I specialize in turning customer insights into actionable content calendars and collaborative initiatives that amplify a brand's presence. I’ve built and managed content across ecommerce sites, measured social media performance, and driven engagement through data-driven campaigns. I also have a deep passion for wine and the industry, which fuels my curiosity and creativity in storytelling and marketing. I’m energized by entrepreneurship and community insights that inform engaging content calendars. I enjoy building collaborative environments that reflect a brand’s voice and drive measurable growth across digital channels, including social media, email, and ecommerce platforms.

Late Wilburn

Content Strategist, Copywriter, Content Producer, +3

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I'm Late Wilburn, a content strategist and copywriter based in Lawrenceville, USA, with 6+ years of copywriting experience in addition to content and marketing strategy. I specialize in turning customer insights into actionable content calendars and collaborative initiatives that amplify a brand's presence. I’ve built and managed content across ecommerce sites, measured social media performance, and driven engagement through data-driven campaigns. I also have a deep passion for wine and the industry, which fuels my curiosity and creativity in storytelling and marketing. I’m energized by entrepreneurship and community insights that inform engaging content calendars. I enjoy building collaborative environments that reflect a brand’s voice and drive measurable growth across digital channels, including social media, email, and ecommerce platforms.…I'm Late Wilburn, a content strategist and copywriter based in Lawrenceville, USA, with 6+ years of copywriting experience in addition to content and marketing strategy. I specialize in turning customer insights into actionable content calendars and collaborative initiatives that amplify a brand's presence. I’ve built and managed content across ecommerce sites, measured social media performance, and driven engagement through data-driven campaigns. I also have a deep passion for wine and the industry, which fuels my curiosity and creativity in storytelling and marketing. I’m energized by entrepreneurship and community insights that inform engaging content calendars. I enjoy building collaborative environments that reflect a brand’s voice and drive measurable growth across digital channels, including social media, email, and ecommerce platforms.

Available to hire

I’m Late Wilburn, a content strategist and copywriter based in Lawrenceville, USA, with 6+ years of copywriting experience in addition to content and marketing strategy. I specialize in turning customer insights into actionable content calendars and collaborative initiatives that amplify a brand’s presence. I’ve built and managed content across ecommerce sites, measured social media performance, and driven engagement through data-driven campaigns. I also have a deep passion for wine and the industry, which fuels my curiosity and creativity in storytelling and marketing.

I’m energized by entrepreneurship and community insights that inform engaging content calendars. I enjoy building collaborative environments that reflect a brand’s voice and drive measurable growth across digital channels, including social media, email, and ecommerce platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Content & Marketing Strategist at Independent Contractor

April 20, 2024 - Present

Built and managed content for an e-commerce website, integrating user feedback to represent the brand and boost presence. Tracked and reported social media performance, driving a 500% increase in engagement across LinkedIn, Facebook, and Instagram within 3 months. Created KPI-based monthly and quarterly reports; led A/B testing for email marketing concepts, improving open rates and CTR within 3 months. Developed a comprehensive graphic framework to visualize key markets and social media trends, informing strategic decisions and improving alignment by 30% in 4 months. Coordinated social media posts, increasing audience interaction by 30% within 4 months through targeted content. Implemented a full content strategy enhancing experiences on retail/e-commerce platforms, improving customer retention and engagement. Shared performance insights to drive improvements in content strategy and audience retention over 6 months. Identified opportunities for continuous improvement in marketing campa

Content Specialist at PCG Digital

August 20, 2022 - January 20, 2023

Aligned messaging and a distinct brand voice for each law firm client, increasing audience engagement by 25% in 3 months through tailored content strategies. Created unique brand voices across diverse law firm clients and multiple formats. Built a comprehensive content governance framework to ensure consistency across digital platforms.

Content Specialist at OCV Lawyer Marketing

July 20, 2023 - October 20, 2023

Tailored brand voice and messaging for law firm clients; drove a 25% increase in audience engagement within 3 months through targeted content strategies. Developed diverse brand voices and multi-format content; implemented a governance framework to maintain content quality across channels.

Blog Writer Intern at Society 1909

September 20, 2019 - August 20, 2020

Wrote original blog posts highlighting women in the arts, driving community engagement and discussions over several months. Implemented SEO and content marketing best practices to increase visibility and audience growth.

Blog Writer at Girls That Create

January 20, 2021 - June 20, 2021

Wrote engaging blog posts supporting arts-focused campaigns, improving reader engagement and brand awareness. Implemented SEO-friendly practices to boost reach and readership.

Freelance Feature Writer at Self-Employed

March 1, 2020 - December 20, 2020

Created feature articles for various outlets, focusing on storytelling and editorial quality.

Social Media & Community Manager at Murdered and Missing News

April 1, 2020 - August 20, 2020

Cultivated an active online community by fostering discussions around true-crime topics; drove engagement through content strategy and data-driven optimization.

Content & Marketing Strategist at Concentric Health Alliance

April 1, 2024 - Present

Build and manage content while integrating user feedback for an ecommerce website, fostering a collaborative environment that represents the brand and enhances its presence.

Content Specialist at Lawyer Marketing

July 1, 2023 - October 1, 2023

Aligned messaging and a distinct brand voice for each law firm client, increasing audience engagement within 3 months by implementing tailored content strategies.

Social Media and Community Manager at Murdered and Missing News

April 1, 2020 - August 1, 2020

Cultivated and moderated a vibrant online community by fostering discussions around true-crime topics, enhancing engagement and sentiment.

Freelance Feature Writer at Various Publications

March 1, 2020 - December 1, 2020

Created impact narratives showcasing achievements of women in advertising and marketing; fostered media storytelling and career development.