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Hi, I'm Patricia Kebbé, a dynamic freelance marketing consultant with over 15 years of experience in business development and strategic marketing. I craft comprehensive e-commerce strategies and help startups and SMEs transform their businesses, delivering measurable growth and strong customer outcomes. I have a proven track record coaching women-led micro-producers and developing market access programs. I'm ready to leverage my unique skills to deliver innovative solutions and drive growth for clients across various sectors.…Hi, I'm Patricia Kebbé, a dynamic freelance marketing consultant with over 15 years of experience in business development and strategic marketing. I craft comprehensive e-commerce strategies and help startups and SMEs transform their businesses, delivering measurable growth and strong customer outcomes. I have a proven track record coaching women-led micro-producers and developing market access programs. I'm ready to leverage my unique skills to deliver innovative solutions and drive growth for clients across various sectors.

Patricia Kebbé

Marketing Strategist, Brand Strategist, Content Strategist, +2

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Hi, I'm Patricia Kebbé, a dynamic freelance marketing consultant with over 15 years of experience in business development and strategic marketing. I craft comprehensive e-commerce strategies and help startups and SMEs transform their businesses, delivering measurable growth and strong customer outcomes. I have a proven track record coaching women-led micro-producers and developing market access programs. I'm ready to leverage my unique skills to deliver innovative solutions and drive growth for clients across various sectors.…Hi, I'm Patricia Kebbé, a dynamic freelance marketing consultant with over 15 years of experience in business development and strategic marketing. I craft comprehensive e-commerce strategies and help startups and SMEs transform their businesses, delivering measurable growth and strong customer outcomes. I have a proven track record coaching women-led micro-producers and developing market access programs. I'm ready to leverage my unique skills to deliver innovative solutions and drive growth for clients across various sectors.

Available to hire

Hi, I’m Patricia Kebbé, a dynamic freelance marketing consultant with over 15 years of experience in business development and strategic marketing. I craft comprehensive e-commerce strategies and help startups and SMEs transform their businesses, delivering measurable growth and strong customer outcomes.

I have a proven track record coaching women-led micro-producers and developing market access programs. I’m ready to leverage my unique skills to deliver innovative solutions and drive growth for clients across various sectors.

Skills

Data Visualization

Web Design

Experience Level

Data Visualization

Intermediate

Web Design

Intermediate

Language

French

Fluent

English

Fluent

Arabic

Fluent

Work Experience

Marketing Advisor & Trainer at Berytech

January 1, 2020 - June 1, 2025

Designed and delivered comprehensive entrepreneur program encompassing business development, marketing, and growth strategies. Coached startups and SMEs through business plan development, market positioning, and scaling strategies. Achieved 100% program completion and a high Net Promoter Score of 85.

Business Development Consultant at UNIDO Lebanon - United Nations

January 1, 2025 - Present

Spearheaded business plan development for 24 women-led micro-producers across agri-food, cosmetics, and creative sectors. Conceived market access readiness programs with standardized coaching materials. Facilitated group coaching sessions aimed at export-oriented business transformation.

Business & Product Development Consultant at American University of Beirut - Faculty of Agriculture and Food Sciences

May 1, 2019 - December 1, 2024

Engineered strategic road maps to establish agri-food startup hubs and foster business incubation. Developed capacity-building programs that synergized product innovation with authentic brand development. Formulated Training-of-Trainer programs focusing on product innovation for women entrepreneurs. Implemented sustainability strategies for cooperatives and SMEs through targeted business development coaching.

International Marketing Consultant at ITC Geneva

May 1, 2021 - Present

Crafted comprehensive e-commerce and digital marketing strategies tailored for emerging entrepreneurs. Devised sector-specific business development initiatives, such as targeting the Tanzanian honey sector for European markets. Formulated branding and market positioning strategies for the 'Made in Africa' continental initiative.

Founder & Managing Partner at GOÛ World Food Discovery Concept

January 1, 2006 - June 1, 2014

Established and scaled a unique F&B concept from an ascendant startup to an international franchise. Recognized as a finalist for 'Business of the Year' and won first prize for 'How to Become an Entrepreneur'. Expanded operations across retail, travel retail, restaurants, and catering. Created a comprehensive franchise model along with operational manuals, licensing the concept internationally.

Business Development & Marketing Leadership Roles at Multinational brands (Unilever, Nestlé, L'Oréal, Johnson & Johnson)

January 1, 1993 - December 1, 2005

Advanced through progressive marketing and business development positions with renowned multinational brands. Cultivated strategic marketing expertise in brand management, product innovation, and market development. Built a solid foundation in business consulting through leadership roles in the agency sector.