Samantha Henson

Social Media Account Manager at Digital Colangelo & Partners

Managed social media accounts for multiple wine and spirits clients, including Chianti Classico, Wagner Family (Emmolo Wines, Conundrum), and Wines of Georgia. Developed and executed engagement campaigns, traffic campaigns, and reach campaigns on Facebook and Instagram to enhance brand visibility and drive consumer engagement. Created compelling social media content tailored to the unique identity and audience of each client, including graphics, videos, and captions, to effectively showcase products and stories. Compiled comprehensive reports on campaign deliverables, including impressions, engagements, and fan acquisition, providing valuable insights to clients and informing future strategies. Collaborated closely with clients to understand their goals and objectives, ensuring social media campaigns aligned with their overall marketing strategies and brand messaging.

Marketing and Events Specialist - Social Media Manager at World Relief

Launched e-blast campaigns and monthly e-newsletters with Mailchimp to raise thousands of dollars for refugee families arriving from Ukraine and Afghanistan, and encouraged thousands of subscribers to volunteer and donate. Organized and executed community fundraising events such as Pedal to Restore 2022, which raised over $60,000 for housing, children's and youth programs, educational courses, employment services, and legal services for refugees throughout Northern California. Crafted mailer flyers, social media graphics, and promotional videos with Canva and iMovie to promote programs and events within the organization. Consistently updated the organization’s website through WordPress.

Communications/Social Media Manager at Political Organization

Organic followers, impressions, and reach on social media platforms increased by analyzing insights data and strategically posting during high-traffic hours with hashtags used by specific audiences. Produced political clips for social media platforms with videography programs such as Davinci Resolve. Drafted social media graphics and copy in correct dimensions, and tailored each to specific audiences. Prepared e-blasts and press releases sent to large distribution groups with Salesforce.

Legislative Director at California State Assembly

Drafted social media posts and press releases for specific media distribution lists. Wrote compelling support and opposition speeches for the Assemblywoman for policy committees and the Assembly Floor. Crafted the Assembly Woman’s bill packages for legislative sessions, primarily focusing on public safety, government transparency, and environmental law. Supervised other staff members who briefed her for policy committees and the Assembly Floor. Built grassroots coalitions in the Assembly Woman’s district and throughout California to support the Assembly Woman’s legislation.

Legislative Aide at California State Assembly

Managed the Assembly Woman’s bill package for the 2017-18 legislative session and became the primary staffer for whistleblower legislation (AB 403) in light of the MeToo movement. Briefed the Assembly Woman on legislation presented on the Assembly Floor and collaborated with organizations to move the Assembly Woman’s legislation through the legislative process.

Booking Coordinator at Bonafide Live

Coordinated bookings for live performances and events; supported artist bookings and event logistics.

California State Assembly Fellow at California State University, Sacramento

Program participant serving as a fellow in the California State Assembly; supported policy research, coordination, and program activities.

Political Organization Communications/Social Media Manager at Political Organization

Increased followers and reach on social media; produced political clips; drafted social media graphics and copy; dispatched e-blasts.