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I’m a creative, highly organized, and efficient professional with 15+ years of experience in Beverage Sales along with Marketing. I’ve built and led cross-functional teams, developed impactful brand programs, and driven growth through strategic pricing and distributor collaboration. I thrive in fast-paced environments and enjoy turning insights into actionable plans that boost visibility and sales. I am hardworking, enjoy learning, and thrive in a team environment, but I also excel working independently. I take pride in delivering on promises, staying on time, and going above and beyond to meet company and individual goals while maintaining loyalty and integrity.…I’m a creative, highly organized, and efficient professional with 15+ years of experience in Beverage Sales along with Marketing. I’ve built and led cross-functional teams, developed impactful brand programs, and driven growth through strategic pricing and distributor collaboration. I thrive in fast-paced environments and enjoy turning insights into actionable plans that boost visibility and sales. I am hardworking, enjoy learning, and thrive in a team environment, but I also excel working independently. I take pride in delivering on promises, staying on time, and going above and beyond to meet company and individual goals while maintaining loyalty and integrity.

Suzanne Lawrence

Brand Strategist, Marketing Strategist, Growth Marketer, +2

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I’m a creative, highly organized, and efficient professional with 15+ years of experience in Beverage Sales along with Marketing. I’ve built and led cross-functional teams, developed impactful brand programs, and driven growth through strategic pricing and distributor collaboration. I thrive in fast-paced environments and enjoy turning insights into actionable plans that boost visibility and sales. I am hardworking, enjoy learning, and thrive in a team environment, but I also excel working independently. I take pride in delivering on promises, staying on time, and going above and beyond to meet company and individual goals while maintaining loyalty and integrity.…I’m a creative, highly organized, and efficient professional with 15+ years of experience in Beverage Sales along with Marketing. I’ve built and led cross-functional teams, developed impactful brand programs, and driven growth through strategic pricing and distributor collaboration. I thrive in fast-paced environments and enjoy turning insights into actionable plans that boost visibility and sales. I am hardworking, enjoy learning, and thrive in a team environment, but I also excel working independently. I take pride in delivering on promises, staying on time, and going above and beyond to meet company and individual goals while maintaining loyalty and integrity.

Available to hire

I’m a creative, highly organized, and efficient professional with 15+ years of experience in Beverage Sales along with Marketing. I’ve built and led cross-functional teams, developed impactful brand programs, and driven growth through strategic pricing and distributor collaboration. I thrive in fast-paced environments and enjoy turning insights into actionable plans that boost visibility and sales.
I am hardworking, enjoy learning, and thrive in a team environment, but I also excel working independently. I take pride in delivering on promises, staying on time, and going above and beyond to meet company and individual goals while maintaining loyalty and integrity.

Skills

Branding

Experience Level

Branding

Expert

Language

English

Fluent

Work Experience

Market Manager at Republic National Distributing Company

October 1, 2020 - June 21, 2024

Managed brand portfolio in KY, ensuring effective sales programming and proper SKU pricing. Built and maintained relationships with distributor personnel to enhance market presence and execution of distribution, pricing, ads, and promotions. Implemented creative consumer activation programs including product sampling, displays, cocktail menus, and happy hours. Analyzed market conditions monthly to inform pricing and distribution strategies. Spearheaded brand portfolio management in KY, driving sales through strategic programming and pricing. Cultivated key relationships to expand market reach. Actively participated in planning and sales meetings, fostering synergy between sales teams and distributors to achieve market objectives. Promoted from within RNDC to Outside Sales On-Premise within 6 months, leading to increased territory sales. Organized Bourbon & Wine dinners to boost product awareness and customer engagement, contributing to strong account retention. Consistently exceeded sa

On Premises Sales Rep / Inside Sales Rep at Republic National Distributing Company

January 1, 2017 - December 31, 2020

Drove on-premises and inside sales initiatives, building relationships with key accounts and delivering tailored beverage programs. Collaborated with sales and distributor teams to meet market objectives and support growth in assigned territory.

Social Media & Marketing Director at Sovereign Brands

June 1, 2024 - Present

Designed and executed social media strategies for bars and restaurants across TikTok, Instagram, and Facebook. Created visually engaging posts and campaigns to showcase live bands, entertainment events, food and drink specials, and seasonal features—driving audience engagement. Responded to comments and messages to build community engagement. Ran paid ad campaigns to boost visibility and event attendance.

Portfolio Manager at RNDC

July 1, 2025 - Present

Developed and maintained relationships with bars, restaurants, and event venues to drive sales of beer, spirits, and specialty beverages. Managed Louisville territory accounts, executed promotional programs, educated staff on products, and negotiated placements to increase visibility and revenue. Consistently exceeded sales targets through strategic program execution and market analysis.