IannaNiemeijer

I’m an experienced brand and marketing professional with 12+ years’ experience building and scaling FMCG and lifestyle brands across Europe. Most recently, I spent four years at Butternut Box, where I helped launch the brand in the Benelux as its first international market and supported its expansion into wider Europe.

I specialise in brand strategy, shopper marketing, paid media, and go-to-market execution, and I’m known for being highly hands-on, autonomous, and fast to add value. I thrive in fast-paced, entrepreneurial environments and particularly enjoy stepping into new roles, setting up structure, and driving momentum.

What makes me stand out is my ability to combine strategic thinking with executional rigour. I don’t just develop plans - I make them happen, take ownership, and deliver results, whether filling a temporary gap or building the foundations for long-term growth.