Marketing and communications professional with over a decade of experience across SaaS, tech, digital education & coaching. Skilled in leading marketing functions in high-growth startups, building teams and systems, and driving sales through content, positioning, and lead generation. Entrepreneurial and strategic, with a strong record of founding and scaling businesses, developing educational programs, and delivering coaching and facilitation. Combines analytical thinking with creative execution to build brands, communities, and growth systems that drive measurable impact

CASSANDRA MICHAEL

Marketing and communications professional with over a decade of experience across SaaS, tech, digital education & coaching. Skilled in leading marketing functions in high-growth startups, building teams and systems, and driving sales through content, positioning, and lead generation. Entrepreneurial and strategic, with a strong record of founding and scaling businesses, developing educational programs, and delivering coaching and facilitation. Combines analytical thinking with creative execution to build brands, communities, and growth systems that drive measurable impact

Available to hire

Marketing and communications professional with over a decade of experience across SaaS, tech, digital education & coaching. Skilled in leading marketing functions in high-growth startups, building teams and systems, and driving sales through content, positioning, and lead generation.
Entrepreneurial and strategic, with a strong record of founding and scaling businesses, developing educational programs, and delivering coaching and facilitation. Combines analytical thinking with creative execution to build brands, communities, and growth systems that drive measurable impact

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Language

English
Fluent
Greek, Modern
Fluent
Italian
Intermediate
Spanish; Castilian
Beginner

Work Experience

Founder at Heal Anxious Attachment - The Hub
January 1, 2025 - Present
I am building an early-stage content and education platform focused on attachment, relationships, and emotional health, aiming to be the #1 global platform for breaking anxious patterns.
Founder at Coaching & Education Business
January 1, 2017 - January 1, 2024
I founded and ran a coaching and education business focused on personal development, designing and delivering coaching programs and digital learning products.
Head of Marketing at Usabilla (acquired by SurveyMonkey)
January 1, 2014 - January 1, 2016
Led marketing efforts during a scale-up phase, building the marketing function from scratch and implementing a lead generation strategy that resulted in significant sales enablement.
Head of Marketing at Usabilla
January 1, 2014 - January 1, 2016
Led marketing during a crucial phase prior to acquisition, building the marketing function from scratch and establishing lead generation strategies.
Sales & Marketing Manager at AzaVista
January 1, 2012 - January 1, 2014
Oversaw sales and marketing functions in an early-stage SaaS company, closing enterprise-level deals and managing marketing materials.
Senior Associate at Burson-Marsteller (now Burson / BCW)
January 1, 2007 - January 1, 2011
Managed corporate communications and PR campaigns for high-profile clients, developing press materials and media strategies while building relationships with journalists.
Senior Associate at Burson-Marsteller
January 1, 2007 - January 1, 2011
Managed corporate communications and PR campaigns, developing press materials and strategies for clients.

Education

MSc at University of East London
January 1, 2020 - January 1, 2022
MA at Panteion University, Athens
January 1, 2003 - January 1, 2007
Diploma at Kingstown College, Dublin
January 1, 2016 - January 1, 2017
Somatic Attachment Therapy at The Embody Lab
January 11, 2030 - December 30, 2025
MSc at University of East London
January 1, 2021 - December 30, 2025
MA at Panteion University, Athens
January 1, 2002 - January 1, 2007
Diploma at Kingstown College, Dublin
January 11, 2030 - December 30, 2025
Somatic Attachment Therapy at The Embody Lab
January 11, 2030 - December 30, 2025
MSc at University of East London
January 1, 2020 - January 1, 2022
MA at Panteion University, Athens
January 1, 2003 - January 1, 2007
Diploma at Kingstown College, Dublin
January 11, 2030 - December 30, 2025
Somatic Attachment Therapy at The Embody Lab
January 11, 2030 - December 30, 2025

Qualifications

Diploma in Personal Coaching
January 1, 2017 - December 30, 2025
Somatic Attachment Therapy
January 11, 2030 - December 30, 2025
Personal Coaching
January 11, 2030 - December 30, 2025
Personal Coaching
January 11, 2030 - December 30, 2025

Industry Experience

Education, Software & Internet, Media & Entertainment