I'm a Service Designer bridging user research, experience strategy, and continuous experimentation to craft human-centered, scalable digital solutions that drive business impact and user satisfaction. I collaborate closely with Product, Engineering, and Marketing teams to design data-informed, accessible, and outcome-oriented experiences across complex digital ecosystems. My core strengths include discovery & delivery process design, user research, journey & service mapping, and impact measurement.

Simon K Uenlin

I'm a Service Designer bridging user research, experience strategy, and continuous experimentation to craft human-centered, scalable digital solutions that drive business impact and user satisfaction. I collaborate closely with Product, Engineering, and Marketing teams to design data-informed, accessible, and outcome-oriented experiences across complex digital ecosystems. My core strengths include discovery & delivery process design, user research, journey & service mapping, and impact measurement.

Available to hire

I’m a Service Designer bridging user research, experience strategy, and continuous experimentation to craft human-centered, scalable digital solutions that drive business impact and user satisfaction.

I collaborate closely with Product, Engineering, and Marketing teams to design data-informed, accessible, and outcome-oriented experiences across complex digital ecosystems. My core strengths include discovery & delivery process design, user research, journey & service mapping, and impact measurement.

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Experience Level

Language

French
Fluent
English
Advanced

Work Experience

Chef de projet Senior - Service Designer at Groupe Mutuel
January 1, 2024 - Present
Boosted UX performance by turning customer insights into high-impact improvements, making the Espace Client app the #1 in customer satisfaction in French-speaking Switzerland (Ampuls Report 2025). Accelerated delivery and innovation through a dual-track Discovery & Delivery framework with 2-week sprints and an MVP-first approach, reducing design time by 50%. Managed and coached a UX team (2 UX/UI Designers, 2 UX Writers), fostering collaboration with Product and Tech to enhance delivery efficiency. Deployed continuous UX performance tracking with Qualtrics (adoption, engagement, NPS, CSAT). Led discovery of a flagship AI-powered feature, improving personalization and response times.
Customer Specialist at Groupe Mutuel
February 1, 2021 - January 1, 2023
Established the customer feedback capability for the mobile app, institutionalizing monthly and quarterly reporting to guide experience decisions. Raised the Espace Client app rating to 4.7 ★ by redesigning 10+ feature journeys and conducting 40+ user research studies to identify and resolve key pain points. Co-led global redesigns of customer journeys, improving usability and engagement across the client portal and app. Facilitated co-creation workshops and service design sessions to build blueprints and experience maps, aligning stakeholders and shaping data-informed product strategy. Partnered cross-functionally with Product, Design, and Engineering to translate customer insights into measurable gains in adoption and engagement.
Digital Marketing Specialist at Emblematik
January 1, 2020 - January 1, 2020
Management of digital marketing campaigns (SEO, Google ads, Facebook ads, community management).

Education

Bachelor of Science in Business Administration at HES-SO, Sierre
January 1, 2017 - January 1, 2020
Diploma UX Design at Sawi, Lausanne
January 1, 2020 - January 1, 2020
Professional Certificate in Customer Experience at The CX Academy, Glasgow University
January 1, 2021 - January 1, 2022
Human-Centered Service Design at IDEO's Online Learning
January 1, 2022 - January 1, 2022

Qualifications

Professional Certificate in Human-Centered Service Design
January 1, 2022 - January 1, 2022
Professional Certificate in Customer Experience
January 1, 2021 - January 1, 2022
Diploma UX Design
January 1, 2020 - January 1, 2020

Industry Experience

Financial Services, Software & Internet, Professional Services

Experience Level

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