I'm thrilled to express my interest in the Brand Designer – Fashion Strategy 2026 position at Twine. With over twenty years of experience in design leadership and mentoring, my background aligns perfectly with the role's requirements. As a freelance design director, I have collaborated with cross-functional teams to enhance customer engagement through on-trend designs and streamlined processes. My tenure at Next and Morrisons honed my skills in delivering the latest design trends and advocating for cohesive strategies. Additionally, my experience with George at Asda involved developing comprehensive customer profiles and spearheading innovative design strategies, resulting in significant sales increases. These experiences directly correlate with the responsibilities outlined in the job description at Twine. Twine's mission to empower creators and businesses resonates with my passion for fostering innovation and inclusivity within the fashion industry. My commitment to mentoring aspiring fashion professionals and advocating for sustainable practices aligns with Twine's values. I am excited about the prospect of contributing to community-driven projects and elevating the stylist's personal brand through innovative, visually compelling portfolios. Thank you for considering my application. I look forward to discussing how my expertise can contribute to Twine's success.…

Helen Doughty

I'm thrilled to express my interest in the Brand Designer – Fashion Strategy 2026 position at Twine. With over twenty years of experience in design leadership and mentoring, my background aligns perfectly with the role's requirements. As a freelance design director, I have collaborated with cross-functional teams to enhance customer engagement through on-trend designs and streamlined processes. My tenure at Next and Morrisons honed my skills in delivering the latest design trends and advocating for cohesive strategies. Additionally, my experience with George at Asda involved developing comprehensive customer profiles and spearheading innovative design strategies, resulting in significant sales increases. These experiences directly correlate with the responsibilities outlined in the job description at Twine. Twine's mission to empower creators and businesses resonates with my passion for fostering innovation and inclusivity within the fashion industry. My commitment to mentoring aspiring fashion professionals and advocating for sustainable practices aligns with Twine's values. I am excited about the prospect of contributing to community-driven projects and elevating the stylist's personal brand through innovative, visually compelling portfolios. Thank you for considering my application. I look forward to discussing how my expertise can contribute to Twine's success.…

Available to hire

I’m thrilled to express my interest in the Brand Designer – Fashion Strategy 2026 position at Twine. With over twenty years of experience in design leadership and mentoring, my background aligns perfectly with the role’s requirements.

As a freelance design director, I have collaborated with cross-functional teams to enhance customer engagement through on-trend designs and streamlined processes. My tenure at Next and Morrisons honed my skills in delivering the latest design trends and advocating for cohesive strategies. Additionally, my experience with George at Asda involved developing comprehensive customer profiles and spearheading innovative design strategies, resulting in significant sales increases. These experiences directly correlate with the responsibilities outlined in the job description at Twine.

Twine’s mission to empower creators and businesses resonates with my passion for fostering innovation and inclusivity within the fashion industry. My commitment to mentoring aspiring fashion professionals and advocating for sustainable practices aligns with Twine’s values. I am excited about the prospect of contributing to community-driven projects and elevating the stylist’s personal brand through innovative, visually compelling portfolios.

Thank you for considering my application. I look forward to discussing how my expertise can contribute to Twine’s success.

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Language

English
Fluent

Work Experience

Student Mentor at NTU
September 1, 2020 - Present
Mentored students at NTU, supporting project work and personal development within fashion studies.
Design Director, Consultant, Freelance Designer and Mentor at Helen Doughty Design
January 1, 2022 - Present
Led design direction for client projects, provided consultancy and mentoring to emerging designers, and delivered freelance design services.
Designer at Next, Jersey
July 1, 2020 - December 1, 2021
Articulated and delivered the latest trends relevant to the Next customer; collaborated with design team and supply base.
Senior Design Manager at Nutmeg at Morrisons
January 1, 2019 - January 1, 2020
Led trend delivery, managed in-house and freelance design teams, promoted sustainable product development, and contributed to brand identity and customer profiling.
Lecturer Fashion Management, Marketing and Communication at NTU
October 1, 2018 - December 1, 2018
Held seminars on fashion marketing and sustainability in fashion to 1st year students.
Menswear Senior Design Manager at George Clothing at Asda
January 1, 2016 - January 1, 2018
Worked with the insight team to create customer profiles and deliver strategies that increased sales and design credibility.
Boyswear Senior Design Manager at George Clothing at Asda
January 1, 2014 - January 1, 2015
Delivered coherent trends and strategies across boyswear, presenting to board and senior directors.
Older Girls Designer and Deputy at George Clothing at Asda
July 1, 2010 - November 1, 2014
Catered for a wide target age range (4-14 years); collaborated with supply base to develop bestselling ranges.
Baby Toddler Girls Design Manager and Deputy at George Clothing at Asda
January 1, 2008 - July 1, 2010
Retained loyal babywear customers while aligning with other age groups' sales.
International Kidswear Designer (based in NYC office) at George Clothing at Asda
August 1, 2007 - January 1, 2008
Shared kidswear successes with Walmart colleagues in the US while preserving George brand identity.
Older Boys Designer and Deputy at George Clothing at Asda
September 1, 2006 - August 1, 2007
Focused on adding fashion items to the older boys range.
Baby Toddler Boys Design Manager and Deputy at George Clothing at Asda
December 1, 2004 - September 1, 2006
Focused on retaining loyal babywear customers while coordinating with other ranges.
Designer and CAD Trainer at Guided Image
December 1, 2003 - December 1, 2004
Designer and CAD trainer for garment and print design across high street brands.
Older Boys Assistant Designer at Adams Childrenswear
July 1, 2003 - December 1, 2004
Supported designer in creating ranges and design packs.
Toddler Girls Assistant Designer at Adams Childrenswear
December 1, 2002 - July 1, 2003
Assisted in range creation and design packs.
Trend Library Assistant at Designer Forum
February 1, 2002 - December 1, 2002
Liaised with trend prediction companies and helped organise trend seminars in the East Midlands.

Education

BA Hons degree in Fashion and Textiles at Manchester Metropolitan University
January 11, 2030 - January 5, 2026
Art Foundation at Arnold and Carlton collage
January 11, 2030 - January 5, 2026

Qualifications

BA Hons degree
January 11, 2030 - January 5, 2026
Art Foundation
January 11, 2030 - January 5, 2026

Industry Experience

Education, Retail, Manufacturing, Professional Services, Media & Entertainment
    paper sustainability from a design perspective

    lecture describing sustainability from a design perspective. Covers the importance of colour, fabric and design.

    paper menswear design presentation

    A menswear design presentation, including customer profiling, launch planning and trends to focus on. It also includes ranges for each profile ensuring choice without cross over.

    This was created for George while I was a manager of the department.

    paper boyswear framework pages

    This is an example of older and younger boys project, created for Mothercare. It illustrates, colour usage, shape and print trends, with a collection showing outfit building.