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I’m a marketing strategist with deep experience leading social media, influencer, and performance campaigns for consumer, wellness, and lifestyle brands. With a background spanning both agency and brand sides, I bring a 360° perspective to digital strategy. I’ve led cross-platform campaigns that grow engagement, drive conversion, and build long-term brand equity. I manage everything from influencer partnerships and content production to paid media optimization and creative testing. I love translating insights into ideas that connect authentically with audiences and deliver measurable business results. I’m passionate about helping brands evolve in the creator economy and stay ahead of trends through innovative, performance-minded storytelling.…I’m a marketing strategist with deep experience leading social media, influencer, and performance campaigns for consumer, wellness, and lifestyle brands. With a background spanning both agency and brand sides, I bring a 360° perspective to digital strategy. I’ve led cross-platform campaigns that grow engagement, drive conversion, and build long-term brand equity. I manage everything from influencer partnerships and content production to paid media optimization and creative testing. I love translating insights into ideas that connect authentically with audiences and deliver measurable business results. I’m passionate about helping brands evolve in the creator economy and stay ahead of trends through innovative, performance-minded storytelling.

Rebecca Masson

Marketing Strategist, Brand Strategist, Social Media Manager, +6

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I’m a marketing strategist with deep experience leading social media, influencer, and performance campaigns for consumer, wellness, and lifestyle brands. With a background spanning both agency and brand sides, I bring a 360° perspective to digital strategy. I’ve led cross-platform campaigns that grow engagement, drive conversion, and build long-term brand equity. I manage everything from influencer partnerships and content production to paid media optimization and creative testing. I love translating insights into ideas that connect authentically with audiences and deliver measurable business results. I’m passionate about helping brands evolve in the creator economy and stay ahead of trends through innovative, performance-minded storytelling.…I’m a marketing strategist with deep experience leading social media, influencer, and performance campaigns for consumer, wellness, and lifestyle brands. With a background spanning both agency and brand sides, I bring a 360° perspective to digital strategy. I’ve led cross-platform campaigns that grow engagement, drive conversion, and build long-term brand equity. I manage everything from influencer partnerships and content production to paid media optimization and creative testing. I love translating insights into ideas that connect authentically with audiences and deliver measurable business results. I’m passionate about helping brands evolve in the creator economy and stay ahead of trends through innovative, performance-minded storytelling.

Available to hire

I’m a marketing strategist with deep experience leading social media, influencer, and performance campaigns for consumer, wellness, and lifestyle brands. With a background spanning both agency and brand sides, I bring a 360° perspective to digital strategy.

I’ve led cross-platform campaigns that grow engagement, drive conversion, and build long-term brand equity. I manage everything from influencer partnerships and content production to paid media optimization and creative testing. I love translating insights into ideas that connect authentically with audiences and deliver measurable business results.

I’m passionate about helping brands evolve in the creator economy and stay ahead of trends through innovative, performance-minded storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

French

Advanced

Work Experience

Account Manager at Socialike Inc.

January 1, 2020 - Present

Develops and leads 360° campaign strategies across digital and social platforms, translating client objectives into bold, integrated concepts that resonate with target audiences. Serves as day-to-day client partner, managing communications, presenting creative work and performance updates, and ensuring alignment across project phases. Owns end-to-end execution of social content across platforms, collaborating with internal teams to deliver on-brand storytelling. Partners with creators, influencers, and production teams to craft thumb-stopping content that drives engagement and delivers client KPIs. Plans and optimizes paid social campaigns by blending performance data with creative insights to boost visibility, conversions and inform ongoing strategy.

Social Media and Digital Marketing Manager at Cindy Riccio Communications, Inc.

January 1, 2017 - January 1, 2020

Built and managed clients’ social media profiles, calendars and presence across Facebook, Instagram, and Twitter. Developed campaign KPIs and continually optimized performance. Managed photographers, videographers and influencers to create content that engages audiences and supports marketing goals. Built and optimized paid and organic social media and email marketing campaigns.

Freelance Digital /Social Media Consultant at Independent

January 1, 2014 - January 1, 2017

Developed and executed digital marketing strategies for a variety of clients, including Social Media, Email Marketing, SEO and SEM to maximize lead generation and online positioning. Created concepts and content for blog posts, integrated website copy, social media and email campaigns. Identified potential digital partnerships with other brands and/or influencers and negotiated ways to increase website traffic and build opt-in email databases. Led and/or supported outbound activities including email and direct marketing to current and prospective clients.

Vice President of Marketing and Education at Sisley USA

January 1, 2010 - January 1, 2014

Led definition and management of long- and short-term marketing strategy and plans with a focus on driving consumer awareness and retail growth. Launched ecommerce site and identified ways to increase direct traffic, traffic from social media and partners/bloggers. Created, developed and executed innovative multi-faceted marketing programs and strategic partnerships that generated buzz, reached new relevant audiences, engaged the community, and built loyalty. Drove PR and digital strategy with emphasis on consumer press and influencers. Designed and deployed new training modules and tools to increase training efficacy. Recruited, developed and mentored Marketing, Training and Spa Esthetician teams.