Rebecca Masson

Develops and leads 360° campaign strategies across digital and social platforms, translating client objectives into bold, integrated concepts that resonate with target audiences. Serves as day-to-day client partner, managing communications, presenting creative work and performance updates, and ensuring alignment across project phases. Owns end-to-end execution of social content across platforms, collaborating with internal teams to deliver on-brand storytelling. Partners with creators, influencers, and production teams to craft thumb-stopping content that drives engagement and delivers client KPIs. Plans and optimizes paid social campaigns by blending performance data with creative insights to boost visibility, conversions and inform ongoing strategy.

Built and managed clients’ social media profiles, calendars and presence across Facebook, Instagram, and Twitter. Developed campaign KPIs and continually optimized performance. Managed photographers, videographers and influencers to create content that engages audiences and supports marketing goals. Built and optimized paid and organic social media and email marketing campaigns.

Developed and executed digital marketing strategies for a variety of clients, including Social Media, Email Marketing, SEO and SEM to maximize lead generation and online positioning. Created concepts and content for blog posts, integrated website copy, social media and email campaigns. Identified potential digital partnerships with other brands and/or influencers and negotiated ways to increase website traffic and build opt-in email databases. Led and/or supported outbound activities including email and direct marketing to current and prospective clients.