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I’m Antonia, a data-driven Email Marketing Specialist with nearly four years of experience in the financial services sector. I help brands grow engagement and retention through customer journeys, automation, and optimized campaigns. I thrive on turning insights into action—testing ideas, personalizing experiences, and collaborating with cross-functional teams to deliver measurable results while ensuring compliance with GDPR and CAN-SPAM.…I’m Antonia, a data-driven Email Marketing Specialist with nearly four years of experience in the financial services sector. I help brands grow engagement and retention through customer journeys, automation, and optimized campaigns. I thrive on turning insights into action—testing ideas, personalizing experiences, and collaborating with cross-functional teams to deliver measurable results while ensuring compliance with GDPR and CAN-SPAM.

Antonia Kounoupou

Marketing Strategist, Marketing Automation Specialist, Content Strategist, +2

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I’m Antonia, a data-driven Email Marketing Specialist with nearly four years of experience in the financial services sector. I help brands grow engagement and retention through customer journeys, automation, and optimized campaigns. I thrive on turning insights into action—testing ideas, personalizing experiences, and collaborating with cross-functional teams to deliver measurable results while ensuring compliance with GDPR and CAN-SPAM.…I’m Antonia, a data-driven Email Marketing Specialist with nearly four years of experience in the financial services sector. I help brands grow engagement and retention through customer journeys, automation, and optimized campaigns. I thrive on turning insights into action—testing ideas, personalizing experiences, and collaborating with cross-functional teams to deliver measurable results while ensuring compliance with GDPR and CAN-SPAM.

Available to hire

I’m Antonia, a data-driven Email Marketing Specialist with nearly four years of experience in the financial services sector. I help brands grow engagement and retention through customer journeys, automation, and optimized campaigns. I thrive on turning insights into action—testing ideas, personalizing experiences, and collaborating with cross-functional teams to deliver measurable results while ensuring compliance with GDPR and CAN-SPAM.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Intermediate

Work Experience

Email Marketing Specialist at Axi

August 1, 2024 - Present

Developed, executed, and launched email, push, and in-app campaigns using Braze and SendGrid; analyzed performance to optimize results. Managed customer journeys through segmentation and event-based campaigns to improve conversion and retention. Designed and A/B tested campaigns and email elements to boost open rates, click-throughs, and engagement. Monitored retention strategies and identified trends to inform automation improvements, ensuring GDPR and CAN-SPAM compliance.

Marketing Coordinator at BDSwiss LTD

March 1, 2022 - August 1, 2024

Designed, executed, and optimized targeted email campaigns using Optimove; managed customer journeys including segmentation, automated triggers, and lifecycle campaigns to improve retention. Tested and refined email campaigns, including content, subject lines, and journey flows; proofread content for accuracy and brand compliance. Monitored analytics and provided actionable insights for continuous optimization. Coordinated cross-functional teams for campaigns, webinars, and engagement initiatives; streamlined workflows using Jira.

Website and System Administrator at Hercules Group

September 1, 2020 - March 1, 2022

Managed CMS website updates, user access, and overall functionality; ensured regular data backups and system integrity. Worked with ERP databases for data management, reporting, and workflow support. Organized and maintained email records with proper storage and data protocol compliance. Supported internal teams with technical assistance and troubleshooting; implemented process improvements to increase efficiency in data management and website maintenance.

Customer Service Representative at Primetel PLC

August 1, 2019 - September 1, 2020

Used SugarCRM to manage and analyze client data, improving customer management and service. Promoted and sold company products and services, engaging customers through effective marketing strategies. Maintained accurate records of customer interactions and feedback for reporting. Assisted in training new team members on CRM systems and customer service protocols. Monitored customer trends to identify opportunities for product and service improvements.