I've spent over 20 years in the fashion industry, working across all levels from high-end runway to accessible fashion. I excel in creative leadership, trend forecasting, and multi-category product development, guiding denim, activewear, knits and wovens from concept to production. I've led design teams domestically and abroad, directed color and fabric direction, and managed collaborations with specialty boutiques and major retailers. My career spans roles from Creative Director to Design Director, with hands-on experience in pattern making, tailoring, and merchandising to shape brand DNA and growth for leading fashion brands.

Jameelah Booker

I've spent over 20 years in the fashion industry, working across all levels from high-end runway to accessible fashion. I excel in creative leadership, trend forecasting, and multi-category product development, guiding denim, activewear, knits and wovens from concept to production. I've led design teams domestically and abroad, directed color and fabric direction, and managed collaborations with specialty boutiques and major retailers. My career spans roles from Creative Director to Design Director, with hands-on experience in pattern making, tailoring, and merchandising to shape brand DNA and growth for leading fashion brands.

Available to hire

I’ve spent over 20 years in the fashion industry, working across all levels from high-end runway to accessible fashion. I excel in creative leadership, trend forecasting, and multi-category product development, guiding denim, activewear, knits and wovens from concept to production.

I’ve led design teams domestically and abroad, directed color and fabric direction, and managed collaborations with specialty boutiques and major retailers. My career spans roles from Creative Director to Design Director, with hands-on experience in pattern making, tailoring, and merchandising to shape brand DNA and growth for leading fashion brands.

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Work Experience

Womens Design Consultant at Honor The Gift
January 1, 2022 - Present
Lead full collection development, color and fabric direction; conduct seasonal trend analysis and provide design direction for all product categories. Led collaborations with specialty boutiques and capsule collections for major retailers.
Creative Design Director Consultant at AYDA
January 1, 2021 - Present
Creative Design Director Consultant focusing on luxury active and lounge for main line and specialty collaborations; deliver seasonal trend analysis, color and fabric direction; drive product development for direct-to-consumer and wholesale partners.
Creative Design Director Consultant at PAM & GELA
January 1, 2021 - December 31, 2022
Creative Design Director Consultant focusing on contemporary RTW; coordinate overseas development with factories; guide seasonal trends and capsule collections for DTC and boutique collaborations.
Creative Design Director Consultant at CARBON 38
January 1, 2018 - December 31, 2022
Creative Design Director Consultant focusing on high-end active and lounge inspired by contemporary RTW; lead seasonal trend/color/fabric direction for private label and collaborations; drive new tailored active concept for urban consumer; lead on special collaborations and brand DNA development.
Creative and Design Consultant at Eleven by Venus Williams
January 1, 2019 - December 31, 2021
Creative and Design Consultant to relaunch the Eleven brand, Venus de-fusion line, and limited edition collaborations; strategic redesign and merchandising to reposition brand DNA and drive e-commerce growth; collaborated with LA mills, print/wash facilities, and overseas factories.
Creative Design and Merchandising Director at Honey Punch - TOPSHOP
January 1, 2018 - December 31, 2019
Creative Design and Merchandise Director for Honey Punch and Wild Honey; oversaw seasonal brand direction, concept development of multiple product lines, managing design, tech, sample room, social media and marketing teams; led wholesale and e-commerce initiatives.
Senior Design Consultant at Tommy Hilfiger Sport
January 1, 2018 - December 31, 2019
Senior Design Consultant for Tommy Hilfiger Sport; emphasis on athleisure, active performance, seamless and outerwear.
Senior Design Consultant at FENTY
January 1, 2017 - December 31, 2018
Senior Design Consultant for runway pieces and main sell-in line; worked directly with Italian Atelier along with China Factories to develop collection; lead outerwear and structural/tailored garments.
Design Director at Target
January 1, 2017 - December 31, 2018
Design Director for Target and private label Juniors collection including woven tops, dresses, cut & sew knits, outerwear, bottoms and athleisure.
Senior Design Consultant at One Jones Group
January 1, 2016 - December 31, 2017
Senior Design Consultant for Missy, juniors and Contemporary men’s & women’s denim and full lifestyle brands for Robert Rodriguez, Gloria Vanderbilt and Jessica Simpson.
Senior Full Collection Design Consultant at Halston
January 1, 2015 - December 31, 2017
Senior Full Collection Design Consultant for Women’s Contemporary collection.
Creative Design Director at Paper Denim & Cloth
January 1, 2014 - December 31, 2015
Creative Design Director of Women’s & Men’s Contemporary denim and full RTW relaunch; based in Shanghai and New York.
Creative Design Director Consultant at Joe by Joe Boxer (Kmart/Sears Holdings)
January 1, 2012 - December 31, 2014
Creative Design Director Consultant for Women’s and juniors activewear lounge and athleisure; created the new women’s division for Joe Boxer, leading launch success in Sears history.
Senior Designer at DKNY
January 1, 2010 - December 31, 2012
Senior Designer, multiple classifications within the DKNY division including denim, wovens, cut & sew knits and outerwear.
Creative Design Director-Merchandising at Function Italy
January 1, 2007 - December 31, 2010
Creative Design Director-Merchandising Men’s & Women’s International full collection with emphasis on tailored and laundered goods. Based in Italy.
Senior Full Collection Designer at Ecko Red International
January 1, 2003 - December 31, 2006
Senior Full collection streetwear international Designer for international partners and Milan store. Based in Italy and New York.

Education

Graphic Design at Otis School of Art and Design
January 11, 2030 - December 30, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Manufacturing, Other