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I'm a seasoned Marketing Automation, MarTech consultant and digital marketer, renowned for my innovative thinking. With an experience spanning over 6 years, I've meticulously crafted and executed solutions for B2B companies across diverse industries. My unwavering commitment to elevating marketing operations and teams has become a driving force behind my journey. In my quest to stay ahead of the curve, I've continuously pursued a range of marketing certifications, ensuring that my expertise remains aligned with the latest industry trends. Let's connect and explore how I can contribute to your organization's triumph. I bring hands-on experience with Marketo, Pardot, Eloqua, Hubspot, and robust CRM integrations, along with a track record of delivering scalable, data-driven marketing programs.…I'm a seasoned Marketing Automation, MarTech consultant and digital marketer, renowned for my innovative thinking. With an experience spanning over 6 years, I've meticulously crafted and executed solutions for B2B companies across diverse industries. My unwavering commitment to elevating marketing operations and teams has become a driving force behind my journey. In my quest to stay ahead of the curve, I've continuously pursued a range of marketing certifications, ensuring that my expertise remains aligned with the latest industry trends. Let's connect and explore how I can contribute to your organization's triumph. I bring hands-on experience with Marketo, Pardot, Eloqua, Hubspot, and robust CRM integrations, along with a track record of delivering scalable, data-driven marketing programs.

Godwin Terhemba Apegba

Marketing Automation Specialist, Marketing Consultant, Digital Marketer, +2

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I'm a seasoned Marketing Automation, MarTech consultant and digital marketer, renowned for my innovative thinking. With an experience spanning over 6 years, I've meticulously crafted and executed solutions for B2B companies across diverse industries. My unwavering commitment to elevating marketing operations and teams has become a driving force behind my journey. In my quest to stay ahead of the curve, I've continuously pursued a range of marketing certifications, ensuring that my expertise remains aligned with the latest industry trends. Let's connect and explore how I can contribute to your organization's triumph. I bring hands-on experience with Marketo, Pardot, Eloqua, Hubspot, and robust CRM integrations, along with a track record of delivering scalable, data-driven marketing programs.…I'm a seasoned Marketing Automation, MarTech consultant and digital marketer, renowned for my innovative thinking. With an experience spanning over 6 years, I've meticulously crafted and executed solutions for B2B companies across diverse industries. My unwavering commitment to elevating marketing operations and teams has become a driving force behind my journey. In my quest to stay ahead of the curve, I've continuously pursued a range of marketing certifications, ensuring that my expertise remains aligned with the latest industry trends. Let's connect and explore how I can contribute to your organization's triumph. I bring hands-on experience with Marketo, Pardot, Eloqua, Hubspot, and robust CRM integrations, along with a track record of delivering scalable, data-driven marketing programs.

Available to hire

I’m a seasoned Marketing Automation, MarTech consultant and digital marketer, renowned for my innovative thinking. With an experience spanning over 6 years, I’ve meticulously crafted and executed solutions for B2B companies across diverse industries. My unwavering commitment to elevating marketing operations and teams has become a driving force behind my journey. In my quest to stay ahead of the curve, I’ve continuously pursued a range of marketing certifications, ensuring that my expertise remains aligned with the latest industry trends.

Let’s connect and explore how I can contribute to your organization’s triumph. I bring hands-on experience with Marketo, Pardot, Eloqua, Hubspot, and robust CRM integrations, along with a track record of delivering scalable, data-driven marketing programs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Consultant - Marketing Automation (Pardot) at UPONOR

January 1, 2024 - Present

Draw-out Pardot complex journeys through various Engagement Programs. Day-to-day email template creation, content configuration, personalization, sender profile setup and test send validations. Create landing pages with personalization and dynamic content for various marketing purposes/targets. Communicate/Present campaign reports and rollout campaign plans for email send-outs. Collaborate with the Associate Digital Marketing Director to establish and sustain comprehensive closed-loop marketing reports, facilitating insights into program efficacy and channel performance.

Senior Marketing Automation Consultant at KION GROUP

January 1, 2024 - Present

Own integration of digital tools into Marketo, driving seamless data exchange via native and custom webhooks. Lead Quality Assurance, campaign testing and documentation to ensure high-quality execution across teams. Partner with IT and data teams to refine CRM integration, lead flows and performance tracking. Conduct onboarding, demo sessions, and playbook development for marketing ops. Continuous stay updated with industry trends and advancements to recommend MarTech innovations.

Senior M&C Marketing Automation Expert at ERICSSON

January 1, 2021 - December 31, 2024

Strategize and uphold campaign pathways that effectively guide prospects along the customer journey. Align campaign configurations and workflows with the overall platform structure and lead flow/scoring strategies. Serve as the go-to technical resource for troubleshooting Marketo-related matters and campaign intricacies. Enhance the repository of Marketo best practices and collaborate to establish closed-loop marketing reports for comprehensive insights into program efficacy and channels.

Marketing Automation Specialist at ROME, ITALY

January 1, 2019 - December 31, 2021

Marketing automation specialist role contributing to marketing and communications initiatives with focus on automation strategies, content orchestration, and campaign performance.

Marketing Automation Expert at GENPACT

January 1, 2019 - December 31, 2021

Oversee the successful execution of ON24 webinar campaigns, acting as primary contact for ON24/Marketo event manager syncs. Develop scalable marketing initiatives using automation to drive revenue. Conduct ongoing A/B tests and optimize smart lists to refine and elevate automation workflows. Implement behavioral segmentation and craft lead capture forms, landing pages, and thank-you pages to support acquisition and demand generation. Generate daily campaign performance reports to evaluate effectiveness.