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I'm Michael Sylvester, a Marketing Automation Architect who translates complex customer data into scalable lifecycle programs. I design AI-powered workflows that unify CRMs, marketing platforms, and custom APIs to drive revenue while reducing manual touchpoints. Over 11+ years I have led multi-channel campaigns reaching millions of customers, built data pipelines across CRM and DMS, and delivered real-time dashboards. I focus on practical, results-driven systems that deliver measurable ROI rather than just reports.…I'm Michael Sylvester, a Marketing Automation Architect who translates complex customer data into scalable lifecycle programs. I design AI-powered workflows that unify CRMs, marketing platforms, and custom APIs to drive revenue while reducing manual touchpoints. Over 11+ years I have led multi-channel campaigns reaching millions of customers, built data pipelines across CRM and DMS, and delivered real-time dashboards. I focus on practical, results-driven systems that deliver measurable ROI rather than just reports.

Michael Sylvester

Marketing Automation Specialist, Marketing Strategist, Growth Marketer, +2

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I'm Michael Sylvester, a Marketing Automation Architect who translates complex customer data into scalable lifecycle programs. I design AI-powered workflows that unify CRMs, marketing platforms, and custom APIs to drive revenue while reducing manual touchpoints. Over 11+ years I have led multi-channel campaigns reaching millions of customers, built data pipelines across CRM and DMS, and delivered real-time dashboards. I focus on practical, results-driven systems that deliver measurable ROI rather than just reports.…I'm Michael Sylvester, a Marketing Automation Architect who translates complex customer data into scalable lifecycle programs. I design AI-powered workflows that unify CRMs, marketing platforms, and custom APIs to drive revenue while reducing manual touchpoints. Over 11+ years I have led multi-channel campaigns reaching millions of customers, built data pipelines across CRM and DMS, and delivered real-time dashboards. I focus on practical, results-driven systems that deliver measurable ROI rather than just reports.

Available to hire

I’m Michael Sylvester, a Marketing Automation Architect who translates complex customer data into scalable lifecycle programs. I design AI-powered workflows that unify CRMs, marketing platforms, and custom APIs to drive revenue while reducing manual touchpoints.

Over 11+ years I have led multi-channel campaigns reaching millions of customers, built data pipelines across CRM and DMS, and delivered real-time dashboards. I focus on practical, results-driven systems that deliver measurable ROI rather than just reports.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Founder & Automation Consultant at The Circle Studios Inc.

January 1, 2017 - Present

Architected AI-powered automation ecosystems for B2B and B2C clients, integrating CRMs, marketing platforms, and custom APIs into unified revenue engines. Designed lifecycle programs that increased client email engagement by 35% through intelligent segmentation and behavioral triggers. Built A2A (Agent-to-Agent) solutions and API workflows that reduced manual marketing operations by 60% while improving data accuracy. Consulted on platform selection and implementation, helping clients avoid misaligned technology investments over $50K.

Automation Engineer at Swickard Auto Group

January 1, 2023 - January 1, 2025

Scaled customer lifecycle automation to 10M+ contacts across 40 dealerships, building the foundational multi-channel marketing infrastructure. Engineered email and SMS journeys achieving 28% higher open rates vs. industry benchmarks through dynamic content and send-time optimization. Unified CRM, DMS, and marketing data pipelines, eliminating 15+ hours/week of manual reporting and enabling real-time performance dashboards. Launched service lifecycle and vehicle repurchase campaigns that contributed to $2.4M in attributed revenue within first year.

Website Development Lead & Project Manager at Xander

January 1, 2019 - January 1, 2023

Led 25+ full-stack web projects from discovery to launch, delivering on-time and on-budget with 98% client satisfaction. Implemented testing protocols that increased touchpoint optimization by 15% and reduced post-launch defects by 40%. Standardized SEO and analytics implementation across all projects, improving average organic traffic by 22% within 6 months post-launch.

IT Support Specialist at Resource IT Solutions

January 1, 2014 - January 1, 2017

Managed 500+ help desk tickets monthly with 94% first-contact resolution rate, supporting users across multiple time zones. Created technical documentation that reduced recurring issues by 30% and decreased average training time for new customers.