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Hi, I’m Sakshi Arora, a results-driven Social Media & Performance Marketing professional based in Patiala, India. I specialize in growing engaged online communities and delivering measurable results for FMCG and consumer brands through compelling organic content and targeted paid campaigns. Over 5+ years, I’ve built brand presence across platforms, managed ad spend across Meta, Google, and TikTok, and collaborated with creative teams to align content with launches and festivals. On the paid side, I’ve managed AED 700,000+ in ad spend to generate sales, leads, and measurable ROI while optimizing campaigns for efficiency. I’m proficient with Canva, Excel, and analytics tools to track performance and inform strategy. I love turning insights into creative, high-converting campaigns and building communities that convert, from scratch to scale.…Hi, I’m Sakshi Arora, a results-driven Social Media & Performance Marketing professional based in Patiala, India. I specialize in growing engaged online communities and delivering measurable results for FMCG and consumer brands through compelling organic content and targeted paid campaigns. Over 5+ years, I’ve built brand presence across platforms, managed ad spend across Meta, Google, and TikTok, and collaborated with creative teams to align content with launches and festivals. On the paid side, I’ve managed AED 700,000+ in ad spend to generate sales, leads, and measurable ROI while optimizing campaigns for efficiency. I’m proficient with Canva, Excel, and analytics tools to track performance and inform strategy. I love turning insights into creative, high-converting campaigns and building communities that convert, from scratch to scale.

Sakshi Arora

Social Media Manager, Digital Marketer, Content Creator, +1

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Hi, I’m Sakshi Arora, a results-driven Social Media & Performance Marketing professional based in Patiala, India. I specialize in growing engaged online communities and delivering measurable results for FMCG and consumer brands through compelling organic content and targeted paid campaigns. Over 5+ years, I’ve built brand presence across platforms, managed ad spend across Meta, Google, and TikTok, and collaborated with creative teams to align content with launches and festivals. On the paid side, I’ve managed AED 700,000+ in ad spend to generate sales, leads, and measurable ROI while optimizing campaigns for efficiency. I’m proficient with Canva, Excel, and analytics tools to track performance and inform strategy. I love turning insights into creative, high-converting campaigns and building communities that convert, from scratch to scale.…Hi, I’m Sakshi Arora, a results-driven Social Media & Performance Marketing professional based in Patiala, India. I specialize in growing engaged online communities and delivering measurable results for FMCG and consumer brands through compelling organic content and targeted paid campaigns. Over 5+ years, I’ve built brand presence across platforms, managed ad spend across Meta, Google, and TikTok, and collaborated with creative teams to align content with launches and festivals. On the paid side, I’ve managed AED 700,000+ in ad spend to generate sales, leads, and measurable ROI while optimizing campaigns for efficiency. I’m proficient with Canva, Excel, and analytics tools to track performance and inform strategy. I love turning insights into creative, high-converting campaigns and building communities that convert, from scratch to scale.

Available to hire

Hi, I’m Sakshi Arora, a results-driven Social Media & Performance Marketing professional based in Patiala, India. I specialize in growing engaged online communities and delivering measurable results for FMCG and consumer brands through compelling organic content and targeted paid campaigns. Over 5+ years, I’ve built brand presence across platforms, managed ad spend across Meta, Google, and TikTok, and collaborated with creative teams to align content with launches and festivals.

On the paid side, I’ve managed AED 700,000+ in ad spend to generate sales, leads, and measurable ROI while optimizing campaigns for efficiency. I’m proficient with Canva, Excel, and analytics tools to track performance and inform strategy. I love turning insights into creative, high-converting campaigns and building communities that convert, from scratch to scale.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Hindi

Fluent

English

Advanced

Work Experience

Media Buying Executive at NewBase 360

January 1, 2022 - January 1, 2023

Results-oriented media buying executive with hands-on experience managing 50+ partner accounts under the Meta Managed Partner Program. Skilled in cross-platform advertising (Meta, Google, TikTok, LinkedIn), online reputation management, and full-funnel media planning. Proven track record in driving growth across diverse verticals through data-driven strategies, client collaboration, and performance optimization.

Social Media & Paid Media Specialist at The Click Funnel

January 1, 2021 - January 1, 2022

Led content and ad campaigns for 20+ brands across e-commerce, beauty, fashion, and tech. Managed Meta & Google Ads with 3.2x ROAS, reduced CPC by 28%, and handled end-to-end strategy—from creative to reporting, SEO, email flows, and trend-based content planning.

Social Media Manager and Paid Advertisement at Precise Communications

January 1, 2023 - Present

Skilled in managing Meta and Google Ads, social media strategy, and performance marketing. Experienced in media planning, content calendars, community management, and client handling focused on driving growth, engagement, and ROI across platforms. Collaborates closely with creative teams to align content with brand goals. Stays ahead of trends to uncover fresh opportunities and keep strategies sharp. From gourmet pickles to global brands, I’ve driven social media growth that converts. With 5+ years of experience, I specialize in building engaged communities through organic content and social media strategies. On the paid side, I’ve managed AED 700,000+ in ad spend across Meta, Google, and TikTok to generate sales, leads, and measurable ROI. I craft viral content that grabs attention and amplify it with high-converting campaigns. Whether growing accounts from scratch or optimizing performance, I master both sides of social—organic and paid.