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Hi, I’m Farah Hemdan, a marketing strategist focused on social media and content. I help brands grow by crafting data-driven strategies, building engaging content calendars, and delivering platform-native messaging across LinkedIn, Instagram, TikTok, X, Facebook, and YouTube. I’m known for collaborating cross-functionally with creative and product teams, translating insights into actionable programs, and delivering scalable, results-driven social media plans. I also bring hands-on video editing and content production experience using CapCut to support long-form and short-form video across channels.…Hi, I’m Farah Hemdan, a marketing strategist focused on social media and content. I help brands grow by crafting data-driven strategies, building engaging content calendars, and delivering platform-native messaging across LinkedIn, Instagram, TikTok, X, Facebook, and YouTube. I’m known for collaborating cross-functionally with creative and product teams, translating insights into actionable programs, and delivering scalable, results-driven social media plans. I also bring hands-on video editing and content production experience using CapCut to support long-form and short-form video across channels.

Farah Hemdan

Content Strategist, Social Media Manager, Content Creator, +2

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Hi, I’m Farah Hemdan, a marketing strategist focused on social media and content. I help brands grow by crafting data-driven strategies, building engaging content calendars, and delivering platform-native messaging across LinkedIn, Instagram, TikTok, X, Facebook, and YouTube. I’m known for collaborating cross-functionally with creative and product teams, translating insights into actionable programs, and delivering scalable, results-driven social media plans. I also bring hands-on video editing and content production experience using CapCut to support long-form and short-form video across channels.…Hi, I’m Farah Hemdan, a marketing strategist focused on social media and content. I help brands grow by crafting data-driven strategies, building engaging content calendars, and delivering platform-native messaging across LinkedIn, Instagram, TikTok, X, Facebook, and YouTube. I’m known for collaborating cross-functionally with creative and product teams, translating insights into actionable programs, and delivering scalable, results-driven social media plans. I also bring hands-on video editing and content production experience using CapCut to support long-form and short-form video across channels.

Available to hire

Hi, I’m Farah Hemdan, a marketing strategist focused on social media and content. I help brands grow by crafting data-driven strategies, building engaging content calendars, and delivering platform-native messaging across LinkedIn, Instagram, TikTok, X, Facebook, and YouTube.

I’m known for collaborating cross-functionally with creative and product teams, translating insights into actionable programs, and delivering scalable, results-driven social media plans. I also bring hands-on video editing and content production experience using CapCut to support long-form and short-form video across channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Arabic

Fluent

French

Intermediate

Work Experience

Marketing Strategist – Social Media & Content Strategy at LPS Brands

August 1, 2024 - Present

Lead social media and marketing strategy development for regional and global brands across retail, FMCG, F&B, finance, insurance, real estate, technology, and entertainment sectors. Develop data-driven social media and content strategies focused on audience understanding, platform optimization, engagement growth, and conversion support. Conduct in-depth market research, consumer analysis, trend analysis, and competitive benchmarking to inform brand positioning, messaging frameworks, and content direction. Build end-to-end strategy frameworks including audience segmentation, content pillars, platform strategy, messaging architecture, and channel roles. Deliver social media audits, performance diagnostics, benchmarking studies, and white-space analysis, translating insights into actionable recommendations that improve relevance, resonance, and measurable performance. Support new business pitches and retained client strategies, contributing to proposals, strategy decks, and presentation m

Program Executive – Content & Social Media at LPS Brands

June 1, 2023 - August 1, 2024

Managed day-to-day social media execution, including content planning, scheduling, publishing, and calendar management. Developed content ideas aligned with platform trends, brand objectives, and campaign priorities. Created weekly, monthly, quarterly, and annual performance reports covering engagement, reach, growth, and content effectiveness. Analyzed performance data to identify insights and optimize content strategies and posting cadence. Coordinated with design and creative teams to support campaign execution and timely delivery. Supported community management, including comments, direct messages, and audience interactions.

Social Media Coordinator at Cargo Egypt

January 1, 2023 - June 1, 2023

Scheduled and published monthly content across social media platforms. Tracked engagement and performance metrics and prepared monthly analytics reports. Supported content planning and ensured alignment with campaign objectives. Managed daily community engagement and interactions.

Social Media Executive at Contact

August 1, 2022 - January 1, 2023

Assisted in content creation, caption writing, and coordination with design teams. Managed posting schedules and maintained content calendars. Researched platform trends and best practices to improve reach and engagement. Supported community management and engagement monitoring.