Freelance Social Media & Community Manager at Self-Employed

Proven freelance Social Media & Community Manager building brand voices and scaling audiences to 7M+ for clients such as Augmen Media, Spartan Race, Tough Mudder, and Celtic Warrior. Led end-to-end social media strategy, scheduling, publishing, and optimization across multiple platforms, ensuring consistent brand presence and audience growth. Created compelling captions, video scripts, and content ideas tailored to each client’s voice and campaign goals to boost engagement and impressions. Expanded global reach through organic community management, led initiatives for Spartan Kids, managed 10+ Facebook groups with 150K+ members, and planned 50+ event-specific social campaigns in collaboration with cross-functional teams.

Social Media Community Manager at Spartan Race

Successfully managed all aspects of community management on Spartan social channels (Facebook, Instagram, Twitter, Viber), increasing overall social impressions, engagement, and retention for a follower base of 6.8 million. Managed 10+ Spartan Facebook groups with 120,000+ members, including content creation, posting cadence, campaign promotions, and daily engagement, yielding double-digit monthly growth. Established guidelines, program details, and coordinated 200+ ambassadors for the 2019 Spartan Ambassador program. Created and sourced content, supervised three Spartan Instagram pages and 12 Viber channels (monthly follower growth >70%). Managed Spartan Facebook event pages (70+ US races) and collaborated with on-site race directors to engage the community on race days.

Owner at Pet Protege, LLC

Founded and managed all aspects of a professional licensed pet-sitting business delivering high-quality pet care in the South Charlotte area. Marketed the business within the community to build a sustainable client base, sales, and profits. Recruited, trained, and supervised professional pet sitters to uphold Pet Protege standards. Managed all expenses, budgeting, sales, and profits daily while personally caring for pets.

Senior Membership Director at Morrison Family YMCA

Managed all functions of the membership department at one of the largest YMCAs in the country. Responsibilities included budget and staff management, sales growth, strategic planning, and expense control. Achieved a 79% increase in membership units versus projections and grew the total member base by over 10% to approximately 18,000 members. Hired, coached, trained, and developed up to 35 part-time and full-time staff to provide high-quality member services while meeting sales and budget goals. Managed annual sales revenues of over $5 million and provided strong financial management, including budget development and monthly variance reporting.