I'm a Chartered Marketer with 20+ years of B2B and B2C marketing experience across manufacturing, professional services and education sectors. I specialise in strategic planning, brand development, multi-channel campaigns, and stakeholder engagement, always aiming to drive measurable growth through data-driven decisions. I thrive on leading cross-functional teams, managing budgets, and building strong partnerships with international teams and external agencies to elevate brands globally. My approach blends creativity with rigorous analytics. I enjoy translating complex market insights into actionable campaigns, developing compelling content, and delivering tangible results for clients and employers. I’m passionate about continuous learning, mentoring teams, and expanding brand presence across diverse markets.…

Sangita Mistry

I'm a Chartered Marketer with 20+ years of B2B and B2C marketing experience across manufacturing, professional services and education sectors. I specialise in strategic planning, brand development, multi-channel campaigns, and stakeholder engagement, always aiming to drive measurable growth through data-driven decisions. I thrive on leading cross-functional teams, managing budgets, and building strong partnerships with international teams and external agencies to elevate brands globally. My approach blends creativity with rigorous analytics. I enjoy translating complex market insights into actionable campaigns, developing compelling content, and delivering tangible results for clients and employers. I’m passionate about continuous learning, mentoring teams, and expanding brand presence across diverse markets.…

Available to hire

I’m a Chartered Marketer with 20+ years of B2B and B2C marketing experience across manufacturing, professional services and education sectors. I specialise in strategic planning, brand development, multi-channel campaigns, and stakeholder engagement, always aiming to drive measurable growth through data-driven decisions. I thrive on leading cross-functional teams, managing budgets, and building strong partnerships with international teams and external agencies to elevate brands globally.

My approach blends creativity with rigorous analytics. I enjoy translating complex market insights into actionable campaigns, developing compelling content, and delivering tangible results for clients and employers. I’m passionate about continuous learning, mentoring teams, and expanding brand presence across diverse markets.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Head of Brand Marketing & Communications at NVC Lighting
July 1, 2023 - July 1, 2025
Member of the Senior Management Team, reporting to Product & Marketing Director. Collaborated with teams in China (including VP and exposure to Chairman/Vice Chair). Responsible for developing the UK marketing strategy and plan, supporting the Nordics region, and managing the annual marketing budget. Owned corporate identity across international markets and line-managed the Marketing Design Manager.
Head of Brand Marketing & Communications at Dernier & Hamlyn
July 1, 2023 - July 1, 2025
Led corporate identity alignment for international markets and steered annual marketing strategy, planning, and execution in tandem with the CEO and Commercial Manager.
Head of Group Marketing at IBP Group
October 1, 2014 - January 1, 2022
Reported to the CEO as part of the SMT. Developed business and marketing strategies, oversaw group-wide marketing across international markets (EMEA, USA, Australia), led corporate identity development and rebranding, built global digital marketing strategies, implemented Sage CRM and BIMObject rollout, and built an international marketing team of 14.
Marketing & Communications Manager at Geberit Sales Ltd
January 1, 2011 - October 1, 2014
Established Geberit AquaClean brand in UK consumer and care markets. Managed a £1.8 million budget, delivered multi-channel campaigns, PR, influencer marketing, and brand development. Led UK-level marketing strategies in coordination with product management and group teams; line-managed CRM executive and marketing assistant.
Founder at Ari Marketing
February 1, 2022 - Present
Freelance marketing services for SMEs offering strategic marketing, campaigns, content, and digital delivery.
Marketing Manager at Guthrie Douglas
July 1, 2022 - June 1, 2023
Led marketing activities for the Warwick-based brand, coordinating campaigns, events, and digital initiatives to support growth.
Communications Executive at Semta
September 1, 2008 - December 1, 2010
Managed communications and PR activities in the Birmingham region, supporting campaigns and stakeholder engagement.
Marketing Executive at Marston's Inns and Taverns
June 1, 2008 - September 1, 2008
Supported marketing initiatives for a multi-site hospitality group, contributing to campaigns and promotions.
Senior Marketing Executive at Nottingham Trent University
March 1, 2005 - May 1, 2008
Drove marketing activities for the university, including campaigns, events, and stakeholder communications.
Marketing Co-ordinator at Leicester College
October 1, 2003 - December 1, 2004
Co-ordinated marketing activities to promote courses and events across the college.
Subscriptions Executive at EMAP Media (Brad)
July 1, 2002 - October 1, 2003
Managed subscriptions and audience development for EMAP's media portfolio.

Education

BA (Honours) Marketing at De Montfort University, Leicester
January 1, 1998 - December 31, 2001
MCIM at Chartered Institute of Marketing
September 1, 2009 - January 1, 2026
CIM Professional Diploma in Marketing at Chartered Institute of Marketing
July 1, 2011 - January 1, 2026

Qualifications

Management Training
June 1, 2025 - January 1, 2026
BA (Honours) Marketing
January 1, 1998 - December 31, 2001
MCIM
September 1, 2009 - January 1, 2026
CIM Professional Diploma in Marketing
July 1, 2011 - January 1, 2026
Management Training
June 1, 2025 - January 1, 2026

Industry Experience

Manufacturing, Professional Services, Media & Entertainment, Education, Retail

Skills

Experience Level