Available to hire
I am a Chartered Marketer with over 20 years of experience delivering B2B and B2C marketing across global markets. I specialise in strategic planning, brand development, multi-channel campaigns, and stakeholder engagement. I excel at driving growth through clear brand positioning and integrated communications.\n\nI thrive on leading teams, managing complex budgets, and partnering with agencies and internal stakeholders to deliver measurable results through data-driven marketing strategies.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Head of Brand Marketing & Communications at NVC Lighting & Dernier & Hamlyn
July 1, 2023 - July 1, 2025Responsible for developing the marketing strategy and plan, establishing corporate identity, and leading marketing activities across the UK with exposure to the China-based team. Managed budget, line-managed marketing design, and contributed to international expansion. Re-established brand presence through PR, media relations, editorial, digital and advertising. Launched campaigns including the Emergency Lighting range, CPD development, education sector leads, and two annual product catalogues; achieved a 15% uplift in Emergency Lighting sales and notable industry recognition. Increased LinkedIn following and implemented a structured content schedule.
Head of Group Marketing at IBP Group
October 1, 2014 - January 1, 2022Developed business and marketing strategies; oversaw global marketing across international markets (EMEA, USA, Australia). Led corporate identity development, global social media and digital marketing, CRM marketing and BIMObject rollout. Built and managed an international marketing team of 14; managed a £2M+ budget; led multiple product launches and exhibitions.
Marketing & Communications Manager at Geberit Sales Ltd
January 1, 2011 - October 1, 2014Established and grew the Geberit AquaClean brand in UK consumer and care markets; managed £1.8M budget; delivered multi-channel campaigns, PR, events and product communication. Drove +20% YoY sales growth; won product awards and led a PR strategy and educational initiatives.
Founder at Chimplicity Marketing
February 1, 2022 - PresentFreelance marketing services for SMEs, building a client base and delivering targeted campaigns across multiple channels.
Marketing Manager at Guthrie Douglas
July 1, 2022 - June 30, 2023Led marketing for the Warwick-based firm, coordinating campaigns, branding and communications to support growth.
Communications Executive at Semta
September 1, 2008 - December 31, 2010Managed communications and PR activities for Semta, contributing to campaigns and stakeholder engagement.
Marketing Executive at Marston’s Inns and Taverns
June 1, 2008 - September 30, 2008Supported multi-channel marketing campaigns for the hospitality group, collaborating on brand and promotions.
Senior Marketing Executive at Nottingham Trent University
March 1, 2005 - May 31, 2008Managed and supported university marketing campaigns, helping raise brand awareness and engagement.
Marketing Co-ordinator at Leicester College
October 1, 2003 - December 31, 2004Co-ordinated marketing activities to support courses and institutional campaigns.
Subscriptions Executive at EMAP Media (Brad), London
July 1, 2002 - October 31, 2003Managed subscriber campaigns and marketing activities for EMAP Media.
Education
BA (Honours) Marketing at De Montfort University, Leicester
January 1, 1998 - January 1, 2001CIM Data Analytics in Marketing at CIM
January 11, 2030 - January 1, 2026CIM Professional Diploma in Marketing at CIM
July 1, 2011 - January 1, 2026MCIM at CIM
September 1, 2009 - January 1, 2026Qualifications
Level 2 Certificate in Understanding Mental Health First Aid & Mental Health Advocacy in the Workplace
January 11, 2030 - January 1, 2026Level 2 Certificate in Understanding Mental Health First Aid & Mental Health Advocacy in the Workplace
January 11, 2030 - January 1, 2026CIM Data Analytics in Marketing
January 11, 2030 - January 1, 2026CIM Professional Diploma in Marketing
July 1, 2011 - January 1, 2026MCIM
September 1, 2009 - January 1, 2026Industry Experience
Media & Entertainment, Professional Services, Manufacturing, Education, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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