user1378228

Content Marketing Lead at Sterling Karamar Property Management

Developed and implemented regional communications strategies across 25+ residential and commercial properties, improving tenant engagement by 23% and reducing turnover by 18%. Directed corporate communications initiatives across multiple platforms to strengthen organizational reputation and community engagement. Simplified approval workflows and standardized tone across sites, ensuring faster and more consistent messaging.

Director, Public Relations (Contract) at NationalTalk Canada

Supported leadership with speech writing, digital content, and stakeholder engagement that strengthened relationships with communities and media. Led Indigenous-focused media and public awareness campaigns that generated over 300 earned placements with CBC, Global, and APTN. Created comms frameworks for sensitive national issues on equity and reconciliation, ensuring accuracy and respectful messaging.

Marketing & Communications Manager at Canada Life

Directed corporate communications initiatives across multiple platforms to strengthen organizational reputation and community engagement. Simplified approval workflows and standardized tone across sites, ensuring faster and more consistent messaging. Led Indigenous-focused media and public awareness campaigns that generated over 300 earned placements with CBC, Global, and AP TN. Created comms frameworks for sensitive national issues on equity and reconciliation, ensuring accuracy and respectful messaging.

Marketing & Communications Manager at Globe Property Management

Managed crisis and emergency communications during major building events, improving tenant responsiveness by 40%. Designed digital content strategies that increased community engagement by 50% during a public health and safety crisis. Partnered with legal and operations teams to ensure compliance and accuracy in all external messaging.