I am an IT professional with over 18 years of experience delivering clear, practical solutions for B2B and B2C clients across the UK, US, Canada, and Australia. I design and manage websites using Wix and WordPress, run PPC campaigns across Google, Bing, and Meta, and develop on-page SEO and engaging visuals for ads and content. I pride myself on translating complex technical details into approachable guidance and bringing a proactive, customer-focused approach to every project. I stay up to date with industry trends to help businesses grow online and achieve measurable results.

Albert Joseph Penales

I am an IT professional with over 18 years of experience delivering clear, practical solutions for B2B and B2C clients across the UK, US, Canada, and Australia. I design and manage websites using Wix and WordPress, run PPC campaigns across Google, Bing, and Meta, and develop on-page SEO and engaging visuals for ads and content. I pride myself on translating complex technical details into approachable guidance and bringing a proactive, customer-focused approach to every project. I stay up to date with industry trends to help businesses grow online and achieve measurable results.

Available to hire

I am an IT professional with over 18 years of experience delivering clear, practical solutions for B2B and B2C clients across the UK, US, Canada, and Australia. I design and manage websites using Wix and WordPress, run PPC campaigns across Google, Bing, and Meta, and develop on-page SEO and engaging visuals for ads and content.

I pride myself on translating complex technical details into approachable guidance and bringing a proactive, customer-focused approach to every project. I stay up to date with industry trends to help businesses grow online and achieve measurable results.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
See more

Language

English
Fluent

Work Experience

Digital Specialist at Yell Ltd
July 1, 2022 - September 30, 2025
Create stunning websites and enhance social media presence; develop engaging websites optimised with relevant keywords to help clients expand their online audience and attract more customers; craft effective meta titles and descriptions; guide customers on how to use their products efficiently. Site development and management for local businesses, including e-commerce; create social media platforms; manage customers' websites and ensure adherence to industry best practices. Apply effective on and off-page SEO; assist clients with technical enquiries regarding their websites and other products; plan and manage paid ad campaigns across Google, Bing, Facebook, and Instagram; identify high-intent keywords; define and segment target audiences by demographics, interests, and behaviors; craft compelling headlines, descriptions, and CTAs; perform data analysis using Excel, Tableau, Pivot Table and R; manage databases with SQL, R, and Google Spreadsheet.
Digital Marketing Specialist at A-Team Canada EXP Real Estate
April 1, 2021 - May 31, 2021
Manage company website, Facebook and Instagram accounts, PPC ad campaigns and direct potential customers to available listings; create webpage content and designs; manage and run Facebook/Instagram and Google ads; manage keywords, geographies and ad contents; run retargeting campaigns; monitor KPIs and ensure ads reach the desired markets; respond to inquiries via chat and email; gather client information and enter into database; coordinate with clients regarding listings and advise agents on potential sales opportunities.
Digital Marketing Specialist at A-Team Canada EXP Real Estate
April 1, 2020 - May 1, 2022
Manage company’s website and social accounts (Facebook/Instagram); run PPC campaigns; create webpage content and designs; manage keywords, geographics, and ad contents; run retargeting campaigns; monitor KPIs; respond to queries; perform off-page SEO to boost organic views; coordinate with clients regarding listings and potential sales.
Duty Manager / Digital Marketing Specialist at Show Support Ltd (Australia)
September 1, 2016 - January 1, 2022
Handle company operations, app testing, and optimise social media accounts; oversee on-page/off-page SEO and paid advertising; perform data analysis and create content for ads; monitor KPIs and improve website performance; update content to follow SEO best practices; provide training and guidance; conduct application testing and beta testing for new releases.
Digital Marketing Specialist / Duty Manager at show Support Ltd (Australia)
September 1, 2016 - January 31, 2022
Handle company operations and administrative tasks; app testing; optimise social media accounts and website on-page/off-page SEO; create and manage paid ad campaigns on Google; monitor and improve KPIs; update website content to follow SEO best practices; provide training to colleagues; develop content guides for the company website, blogs, and mobile app; conduct application testing to ensure reliability, usability, security, and performance.
Booking Coordinator at Stellar Philippines
November 1, 2015 - March 31, 2016
Assist customers with Jetstar flight bookings and post-booking needs; help with seating, meals, and baggage; inform customers about rules and regulations; ensure timely arrival before check-in closes; assist with changes such as seat moves and cancellations.
Procurement / Material Coordinator at JGC – Ras Laffan
February 1, 2011 - September 1, 2015
Procurement: check supplier material availability, raise and process purchase orders, negotiate with suppliers, maintain procurement records. Material Coordinator: monitor inventory levels, coordinate deliveries, ensure proper storage and labeling, maintain usage and stock movement records, support production teams with timely material supply.
Material Coordinator at JGC – Ras Laffan, Qatar
February 1, 2011 - September 30, 2015
Procurement: check supplier materials availability; raise and process purchase orders; negotiate with suppliers; maintain accurate procurement records and reports. Material inventory management; coordinate delivery schedules with suppliers; ensure proper storage, labeling and tracking of materials; maintain records of material usage and stock movements; collaborate with warehouse staff and project managers; prepare reports on material availability and shortages; support production teams by ensuring timely material supply.
Customer and Technical Support Resolution Bay – Tier 2 at Sutherland Global (McAfee Antivirus)
April 1, 2009 - December 1, 2011
Supervised technical customer queries from North America, including networking, software/hardware installation, and system maintenance; provided remote support, educated customers, and improved satisfaction; mentored Tier 1 staff; conducted beta testing and ensured product reliability.
Resolution Bay – Tier 2 Customer and Technical Support at Sutherland Global
April 1, 2009 - December 1, 2011
Supervise technical queries from North America for McAfee Antivirus; assist with product queries, upgrades, refunds; perform remote troubleshooting; ensure timely feedback and satisfaction; mentor Tier 1 colleagues and manage processes.
Customer and Technical Support Resolution Bay – Tier 2 at Sutherland Global
April 1, 2009 - December 31, 2011
Supervise technical query handling for customers (North America) including networking, troubleshooting, software/hardware installation, and system maintenance; remote assistance; mentor Tier 1 staff; provide prompt feedback to ensure customer satisfaction.

Education

Bachelor of Science in Information Technology at Ateneo De Naga University
January 1, 2005 - December 31, 2009
Bachelor of Science in Information Technology at Ateneo De Naga University
January 1, 2005 - January 1, 2009
Bachelor of Science in Information Technology at Ateneo De Naga University
January 1, 2005 - January 1, 2009

Qualifications

Google Ads Search
January 11, 2030 - January 2, 2026
Google Analytics Individual Qualifications
January 11, 2030 - January 2, 2026
Advanced Google Analytics
January 11, 2030 - January 2, 2026
HubSpot SEO Certified
January 11, 2030 - January 2, 2026
Data Analyst with R Programming Certified
January 11, 2030 - January 2, 2026
Google Ads Search
January 11, 2030 - January 2, 2026
Google Analytics Individual Qualifications
January 11, 2030 - January 2, 2026
Advanced Google Analytics
January 11, 2030 - January 2, 2026
HubSpot SEO Certified
January 11, 2030 - January 2, 2026
Data Analyst with R Programming Certified
January 11, 2030 - January 2, 2026
Google Ads Search Certification
January 11, 2030 - January 3, 2026
Google Analytics Individual Qualification
January 11, 2030 - January 3, 2026
Advanced Google Analytics
January 11, 2030 - January 3, 2026
HubSpot SEO Certification
January 11, 2030 - January 3, 2026
Data Analyst with R Programming Certification
January 11, 2030 - January 3, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail, Education