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I am a curly-haired, adventure-seeking, outdoor-loving traveler with a passion for entrepreneurship, flowers, and design. I currently live in Florida and have been a creative for the last 10 years, running my own flower business for 3. I’ve worked in the US and Australia with clients large and small, and I’m now focused on bringing flower workshops and retreats to others through immersive floral experiences while freelancing as an art director.…I am a curly-haired, adventure-seeking, outdoor-loving traveler with a passion for entrepreneurship, flowers, and design. I currently live in Florida and have been a creative for the last 10 years, running my own flower business for 3. I’ve worked in the US and Australia with clients large and small, and I’m now focused on bringing flower workshops and retreats to others through immersive floral experiences while freelancing as an art director.

Erica Holland

Creative Director, Graphic Designer, Brand Designer, +2

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I am a curly-haired, adventure-seeking, outdoor-loving traveler with a passion for entrepreneurship, flowers, and design. I currently live in Florida and have been a creative for the last 10 years, running my own flower business for 3. I’ve worked in the US and Australia with clients large and small, and I’m now focused on bringing flower workshops and retreats to others through immersive floral experiences while freelancing as an art director.…I am a curly-haired, adventure-seeking, outdoor-loving traveler with a passion for entrepreneurship, flowers, and design. I currently live in Florida and have been a creative for the last 10 years, running my own flower business for 3. I’ve worked in the US and Australia with clients large and small, and I’m now focused on bringing flower workshops and retreats to others through immersive floral experiences while freelancing as an art director.

Available to hire

I am a curly-haired, adventure-seeking, outdoor-loving traveler with a passion for entrepreneurship, flowers, and design. I currently live in Florida and have been a creative for the last 10 years, running my own flower business for 3.

I’ve worked in the US and Australia with clients large and small, and I’m now focused on bringing flower workshops and retreats to others through immersive floral experiences while freelancing as an art director.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

CEO at The Roaming Petal

January 1, 2021 - Present

Mobile Flower Arranging Workshop and Wellness company. Create, lead, and sell flower workshops and retreats for private, public and corporate clients while also managing a team. Gained valuable business management, communication, sales and leadership skills.

Senior Graphic Designer at Trade School

January 1, 2020 - January 1, 2022

Senior Designer at a full service advertising agency. Designed ads for digital, social, and print for The Home Depot while growing and managing a team. Designed and managed the entire Home Depot ad template library of over 300 assets used across all advertising streams for both paid and organic. Built out a company wide QA process and team for max efficiency.

Creative Director at Erica Holland Design

January 1, 2019 - Present

Company focused on Branding and Advertising Design. Manage, organize, and design creative elements for large and small companies including print, digital and video assets.

Freelance Graphic Designer at Assano Design

January 1, 2020 - January 1, 2021

Branding Agency working with a variety of clients. Assisted the art director with concepting and designing key elements for print, digital and packaging.

Freelance Graphic Designer at 22Squared

January 1, 2016 - January 1, 2019

Studio Designer at an award-winning full service advertising agency. Designed print, OOH, digital banners, and social media for their Publix and AdventHealth accounts.

Freelance Graphic Designer at Checkers/Rally’s

January 1, 2017 - January 1, 2018

Designed POP, OOH, digital, and packaging materials for over 140 stores nationwide. Collaborated with the team on merchandising, branding and marketing objectives.

Direct Sales at Torque Group Global

January 1, 2016 - January 1, 2016

Gained strong communication skills through door to door sales. Learned how to manage, organize, and build a sales team.

Graphic Designer at Exposure Creative

January 1, 2015 - January 1, 2016

Designed packaging and point of sale products for Australian companies. Gained valuable business, management, and interdisciplinary skills. Learned how the line of production works from brief to delivery.