Available to hire
With a background in Southern Studies and Advertising, I have over a decade of experience in content creation, editorial management, and social media strategy. My career highlights include leading content and visual editing for sustainability-focused media at Treehugger, managing editorial teams and social media channels for various hospitality brands, and producing content and communication strategies at Southwest Airlines. My roles have consistently involved crafting compelling narratives, enhancing SEO, and managing both internal and external communications across multiple platforms.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
News Writer at Static Media
January 1, 2024 - PresentWrote featured articles on food and pop culture with emphasis on SEO. Researched, pitched, and authored 2600- to 3000-word pieces in a custom CMS with a one-week to one-day turnaround depending on topic and timeliness. Followed style guide, editorial strategy, and publishing standards to uphold content quality.
Senior Visual Editor at Dotdash Meredith
January 1, 2020 - January 1, 2024Researched and wrote online articles on sustainability topics including spirits, clean beauty, pets, and environmental justice; assisted with social content. Supervised large-scale content quality projects for staff editors and freelance writers with an emphasis on SEO and growth. Worked closely with corporate visual and evergreen editorial teams to develop photo composition style guides for culinary guides and lifestyle brand blueprints.
Managing Editor at Narrative Content Group
January 1, 2017 - January 1, 2020Researched and wrote online articles addressing sustainability topics; oversaw content quality projects for staff editors and freelance writers with a focus on SEO and growth. Collaborated with corporate visual and evergreen editorial teams to develop photo composition style guides for culinary guides and lifestyle brand blueprints.
Visual and Content Quality Editor at Dotdash Media
January 1, 2017 - PresentWork directly with quality team editors and producers to answer questions, troubleshoot, and assist with editorial work and visual asset management; pitch and prepare content quality projects for both staffed editors and freelance writers with an emphasis on SEO and growth; create, produce, assign, and edit original online content, including Tales of the Cocktail website, marketing materials, and social media; supervise 10+ freelance writers; collaborate with marketing teams to produce original editorial content for various sponsors; assist in Tales’ website turnover and support other corporate clients as a content marketing writer and social media manager.
Social Media Director at Besh Restaurant Group
January 1, 2016 - January 1, 2017Supervised 18+ social media channels for public figures, non-profits, and restaurants. Managed daily copy, photography, media outreach, identified online influencers, event planning, and customer relationship management.
Social Media Manager at BRG Hospitality
January 1, 2016 - January 1, 2017Oversee 18+ social media channels for public figures, nonprofits, and F&B properties; responsible for daily copy, photography, media outreach, identifying online influencers, event planning, and customer relationship management; manage online presence and marketing capabilities for restaurant group across three cities; collaborate with public relations, sales, and graphic design on marketing, design, and branding.
Teaching Assistant at AmeriCorps
January 1, 2015 - January 1, 2016Awarded a two-year Second Harvest Healthy Cities grant to bring fresh produce to students and families; taught weekly seasonal cooking and food literacy seminars. Provided mentoring, one-on-one tutoring, and college/career readiness support for at-risk students.
AmeriCorps Member at Communities in Schools, ReNEW Accelerated High School
January 1, 2015 - January 1, 2016Provided mentoring, one-on-one tutoring, and college/career readiness for at-risk students; taught weekly seasonal cooking and food literacy seminars; served as teacher’s aide for Art, Social Studies, and English; participated on the school wellness committee to improve student health holistically through nutrition, meals, coping skills, and physical fitness initiatives.
Graduate Fellow at Southern Foodways Alliance
January 1, 2013 - January 1, 2015Responsible for donor and customer relationship management, project coordination, event planning, and conducting oral histories of notable figures in the Southern food world. Assisted with copy-editing, proofreading, permissions, and fact-checking for quarterly publications; served as CocktaIl Program Lead at annual symposiums.
Nathalie Dupree Graduate Fellow at Southern Foods Alliance
January 1, 2013 - January 1, 2015Conducted research projects and managed social media; weekly online content, cocktail creation, editorial writing, and blog administration; donor relations; assisted with office management, project coordination, and events; copy-editing, proofreading, permission-securing, and fact-checking for SFA publications (Gravy, Cornbread Nation) while serving as Cocktail Program Lead at the annual Fall Symposium.
Account Executive at Bread & Butter Public Relations
January 1, 2012 - January 1, 2013Established relationships with local and national media for restaurants, chefs, beverage, and food products; managed multiple accounts; created press kits and press releases; secured media coverage; produced monthly content calendars, promotions, photo, website copy, and daily posts for social media clients.
Writer at University of Texas-Austin
January 1, 2011 - January 1, 2012Worked with professors, graduate students, and researchers on writing projects; managed a department website as editor, author, and publisher for four departments; responsible for press releases, concept papers, web copy, handouts, etc.; assisted grant writers with concept papers, templates, and proposals; managed a faculty show-case film project.
Account Executive at Bread & Butter Public Relations
January 1, 2010 - January 1, 2013Built strong relationships with local and regional media contacts. Created and wrote effective pitches and press kits to secure media coverage. Secured local, regional, and national press for restaurants, chefs, and food products.
Social Media Specialist at Southwest Airlines
January 1, 2008 - January 1, 2010Coordinated Southwest Airlines’ brand integration into national film festivals, sponsored flights, and events. Managed content and moderation across social media channels; contributed to inflight and digital content strategy.
Emerging Media Specialist at Southwest Airlines
January 1, 2008 - January 1, 2010Coordinated Southwest's brand integration into national film festivals, sponsorships, high-profile chartered flights and events; daily contributor and moderator of external corporate blog and internal employee blog; wrote, produced, directed, and acted in internal and external online videos; content moderation for various social media channels; Associate Editor of inflight content for Spirit magazine.
Education
M.A. at University of Mississippi, Center for the Study of Southern Culture
January 11, 2030 - January 1, 2015B.S. at University of Texas, Austin
January 11, 2030 - January 1, 2007B.S. in Advertising Creative Sequence with emphasis in copywriting at University of Texas, Austin
January 1, 2003 - January 1, 2007M.A. in Southern Studies at University of Mississippi, Oxford, MS
January 1, 2013 - January 1, 2015Graduate Fellow at Southern Foodways Alliance
January 1, 2013 - January 1, 2015Qualifications
Nathalie Dupree Fellowship
January 1, 2013 - January 1, 2015Graduate Fellow
January 1, 2013 - January 1, 2015Industry Experience
Media & Entertainment, Education, Professional Services, Non-Profit Organization, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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