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I am Simon Campbell, a strategic communications and marketing leader based in Burlington, Ontario. I have 15+ years of experience delivering integrated, national-scale strategies that elevate brand visibility, strengthen organizational reputation, and support executive leadership.\n\nI excel at developing multi-channel content, managing high-profile campaigns, and shaping brand voice and narratives across corporate, public sector, and non-profit organizations. I am known for turning complex priorities into clear, compelling messages that resonate with diverse stakeholders and drive measurable results.…I am Simon Campbell, a strategic communications and marketing leader based in Burlington, Ontario. I have 15+ years of experience delivering integrated, national-scale strategies that elevate brand visibility, strengthen organizational reputation, and support executive leadership.\n\nI excel at developing multi-channel content, managing high-profile campaigns, and shaping brand voice and narratives across corporate, public sector, and non-profit organizations. I am known for turning complex priorities into clear, compelling messages that resonate with diverse stakeholders and drive measurable results.

Simon Campbell

Brand Strategist, Marketing Strategist, Content Strategist, +7

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I am Simon Campbell, a strategic communications and marketing leader based in Burlington, Ontario. I have 15+ years of experience delivering integrated, national-scale strategies that elevate brand visibility, strengthen organizational reputation, and support executive leadership.\n\nI excel at developing multi-channel content, managing high-profile campaigns, and shaping brand voice and narratives across corporate, public sector, and non-profit organizations. I am known for turning complex priorities into clear, compelling messages that resonate with diverse stakeholders and drive measurable results.…I am Simon Campbell, a strategic communications and marketing leader based in Burlington, Ontario. I have 15+ years of experience delivering integrated, national-scale strategies that elevate brand visibility, strengthen organizational reputation, and support executive leadership.\n\nI excel at developing multi-channel content, managing high-profile campaigns, and shaping brand voice and narratives across corporate, public sector, and non-profit organizations. I am known for turning complex priorities into clear, compelling messages that resonate with diverse stakeholders and drive measurable results.

Available to hire

I am Simon Campbell, a strategic communications and marketing leader based in Burlington, Ontario. I have 15+ years of experience delivering integrated, national-scale strategies that elevate brand visibility, strengthen organizational reputation, and support executive leadership.\n\nI excel at developing multi-channel content, managing high-profile campaigns, and shaping brand voice and narratives across corporate, public sector, and non-profit organizations. I am known for turning complex priorities into clear, compelling messages that resonate with diverse stakeholders and drive measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Professor, Strategic Marketing & Communications (Part-Time) at Conestoga College

January 1, 2023 - Present

Teach and mentor students in strategic marketing, crisis communication, stakeholder engagement, analytics, and integrated campaign development; support curriculum design emphasizing brand storytelling, audience segmentation, and real-world communication strategy; embed DEI, accessibility, and ethical communication principles into all course materials and project-based learning.

Manager, Strategic Insights at CI Investments

January 1, 2021 - January 1, 2023

Directed national reporting and insights across web, social, email, and paid media channels to guide senior leadership communication and marketing decisions. Partnered with executives to refine messaging across acquisition, retention, and advisor communications strategies. Supported digital campaigns for crypto-currency and investment products, developing compliant, audience-aligned messages and optimizing performance using Tableau, Google Analytics, Tag Manager, and Campaign Manager.

Manager, Communications & Digital Marketing at LIXIL Canada (American Standard, GROHE)

January 1, 2018 - January 1, 2021

Led integrated communications and digital marketing campaigns for national consumer audiences, increasing brand visibility and engagement. Directed media relations, PR initiatives, and CSR storytelling; developed high-quality content aligned with brand voice and corporate priorities. Prepared executive announcements, talking points, public-facing messaging supporting launches, partnerships, and national programs. Served as internal communications lead during restructuring, enhancing transparency and employee engagement.

Manager, Communications & Digital Marketing at Sinai Health System

January 1, 2011 - January 1, 2018

Directed digital and external communications supporting major fundraising initiatives, public announcements, patient stories, and community engagement. Collaborated with senior executives, clinicians, and hospital partners to deliver clear mission-driven communications that advance public trust and health equity. Developed public statements, talking points, and crisis‑response messaging during emergencies and sensitive issues. Oversaw CRM-driven segmentation and integrated campaigns to strengthen donor, patient, and stakeholder engagement.

Social Media Campaign Manager at Mthirty Communications

January 1, 2008 - January 1, 2010

Managed digital and social campaign strategy for public and private sector clients; ensured messaging alignment and strong performance across platforms. Created editorial calendars, content, and reporting frameworks to support national-level awareness and engagement campaigns.