I am a seasoned Creative Director and Brand Strategist with 20+ years guiding high-stakes brand identity projects for B2B and B2C clients. I specialize in brand naming, visual storytelling, and logo design principles, and I mentor multidisciplinary teams to deliver cohesive market identities. I thrive on fostering creative ideation and providing actionable strategic insights that transform startup concepts into memorable, market-ready brands.

Tom Koller

I am a seasoned Creative Director and Brand Strategist with 20+ years guiding high-stakes brand identity projects for B2B and B2C clients. I specialize in brand naming, visual storytelling, and logo design principles, and I mentor multidisciplinary teams to deliver cohesive market identities. I thrive on fostering creative ideation and providing actionable strategic insights that transform startup concepts into memorable, market-ready brands.

Available to hire

I am a seasoned Creative Director and Brand Strategist with 20+ years guiding high-stakes brand identity projects for B2B and B2C clients. I specialize in brand naming, visual storytelling, and logo design principles, and I mentor multidisciplinary teams to deliver cohesive market identities.

I thrive on fostering creative ideation and providing actionable strategic insights that transform startup concepts into memorable, market-ready brands.

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Work Experience

Principal/Creative Director at Imagine Creative Group
January 1, 1998 - Present
Lead the creative and strategic vision and brand strategy for a full-service marketing and design agency delivering integrated campaigns across digital, print, and experiential platforms. Direct multidisciplinary teams of up to 10 designers, copywriters, and account executives; spearhead concept development, campaign ideation, and storytelling aligned with client goals. Oversee agency operations, timelines, budgets, vendor relations, and client communications to ensure on-time, on-brand delivery. Drive talent acquisition and mentorship programs to improve output quality and reduce turnover.
Principal / Creative Director at Imagine Creative Group
January 1, 1998 - Present
Lead creative mentor and strategist for a full-service brand communications agency. Direct and inspire multidisciplinary teams (up to 10), guiding naming, strategy, and identity development while ensuring cross-platform consistency. Established a rigorous review process to raise output quality and reduce turnover; authored comprehensive brand guidelines including an 80-page identity system for the AOA.

Education

Add your educational history here.

Qualifications

National honors: Communicator Award, Davey Award, Summit Creative Award
January 11, 2030 - January 12, 2026

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods, Retail, Manufacturing