Hanjin Myung(Korea)

Position: General Manager Location: Shanghai Key Responsibilities: • Oversee overall company management, client retention, and new business development. • Lead creative strategy development and production oversight. • Coordinate inter-departmental collaboration to enhance team capabilities. • Formulate tailored advertising strategies and service systems to improve client satisfaction. • Develop content solutions centered on new media, including short video planning and e-commerce operations. Key Achievements: • Established a stable promotional framework for Shanghai Disneyland in China. • Successfully planned and produced a C4D video for the COSMAX Cosmetics Fair within a 20-day deadline. • Grew Bobcat's TikTok account to 250,000 followers in three years, establishing it as a key sales channel and boosting domestic and overseas exports. • 2023 Calvin Klein (CK) November 11 Live Commerce Project: Led the planning, production, and promotion of seasonal CK Jeans, CK Sports, and CK Underwear launches. Additionally, I organized and managed a live commerce event on November 11 with CK’s representative, achieving outstanding engagement and sales results. • 2025 Ongoing Project – POP MART × GODIVA Collaboration: Currently leading the launch and online promotion of the “GODIVA Labubu Chocolate” collaboration project, which began in September and runs through December. The campaign has received highly positive feedback.

Position: Group Brand Creative Director Location: Shanghai Key Responsibilities: • Lead the group's internal branding department to build consumer awareness and enhance hospital visibility nationwide. • Oversee new product planning and the development of new media and e-commerce promotion strategies. • Refine brand image and provide strategic direction for product launches. • Manage the creative department, including ideation, execution, and quality control. • Plan, design, and produce promotional materials for annual, seasonal, and holiday campaigns. • Control production costs and timelines while ensuring quality standards. • Oversee the production of brand videos/microfilms and manage creative execution. • Develop and implement the brand's Visual Identity (VI) system. • Integrate offline marketing, digital marketing, UI/UX design, and web design to elevate the service brand image. Key Achievements: • Promoted brand awareness across hospitals in 12 regions. • Integrated Service Identity (SI) management and staff training. • Enhanced brand positioning and customer acquisition, directly contributing to increased sales.

Position: Brand Creative Director Location: Shanghai Key Responsibilities: • Ensure advertising compliance with new regulations. • Lead the planning and production of the group's brand advertising. • Oversee all advertising-related content and materials. • Manage daily creative operations, execution, planning, and quality control. • Contribute to project strategy and marketing direction. • Engage in regular customer communication to deliver personalized services. • Plan promotional activities across various platforms. Key Achievements: • Strengthened brand status across 24 regional hospitals. • Established the group as a leading brand in the plastic surgery hospital industry.