I hop look forward with great enthusiasm to new challenges and opportunities with your company, where I hope to contribute my experience and creativity to your continued growth and success. Thank you.…

Hanjin Myung(Korea)

I hop look forward with great enthusiasm to new challenges and opportunities with your company, where I hope to contribute my experience and creativity to your continued growth and success. Thank you.…

Available to hire

I hop look forward with great enthusiasm to new challenges and opportunities with your company, where I hope to contribute my experience and creativity to your continued growth and success.

Thank you.

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Language

Chinese
Advanced
Korean
Fluent
English
Advanced

Work Experience

Art Designer at Heeseung / 1999.03 – 2000.04
March 1, 1999 - April 30, 2000
Art Director at LOTTE GROUP Daehong / 2000.05 – 2002.12
May 1, 2000 - December 31, 2002
Art Director at JWT Korea / 2003.01 – 2004.12
January 1, 2003 - December 31, 2004
Creative Director at Dentsu Korea / 2005.01 – 2005.06
January 1, 2005 - June 30, 2005
Creative Director at Champaign / 2005.07 – 2008.06
July 1, 2005 - June 30, 2008
Creative Director at Pium Communication / 2008.07 – 2010.08
July 1, 2008 - October 31, 2010
Creative Director at GDAD (Shanghai Branch) / 2010.11 – 2011.12
November 1, 2010 - December 31, 2011
Position: Creative Director Location: Shanghai Key Responsibilities: • Develop and produce TVC and print advertising proposals. • Support the Creative Director in daily creative and design management. • Lead the team in designing regular print advertisements and key projects. • Oversee TVC creative concept development and scriptwriting. • Assign work to designers to ensure quality and efficiency. • Support the development of creative materials for client pitches. Key Achievements: • Contributed to increased company sales by attracting new clients through innovative advertising strategies.
Branch Director, Tianjin China Office at CHINA D.I.LAB (Beijing) / 2012.01 – 2013.02
January 1, 2012 - December 31, 2013
Position: Branch Director, Tianjin Office Location: Tianjin Key Responsibilities: • Oversee the marketing, operations, and management of Lotte Department Store in China. • Lead the launch, promotion, and operational management of the Tianjin store. • Support the opening of new stores in other regions. • Manage interior design and develop post-opening marketing plans. • Define and execute the store's annual marketing goals. Key Achievements: • Successfully launched and began operations at Tianjin Lotte Department Store. • Supported the successful openings of Lotte Department Stores in Weihai and Chengdu.
Brand Creative Director at COINA Comm(Shanghai) / 2013.11 – 2015.06
November 1, 2013 - June 30, 2015
Position: Brand Creative Director Location: Shanghai Key Responsibilities: • Lead the development, production, and management of TVC and print advertising for the creative team. • Define the creative direction and ensure the quality of all creative outputs. • Develop marketing strategies and produce promotional materials for annual, seasonal, and holiday campaigns. • Provide creative solutions for brand positioning, social marketing, digital marketing, web design, and UI/UX. • Collaborate with marketing teams to produce event materials. • Implement and manage the brand's Visual Identity (VI) system. • Refine brand image and develop design strategies aligned with product development. • Oversee the production of brand videos/microfilms. • Manage vendor relationships to ensure quality, on-time delivery, and cost control. Key Achievements: • Revitalized Kumho Tire's brand image and consumer awareness through a new 6-month brand strategy and integrated marketing campaign, resulting in increased sales. • Established "Heo Jong" as a leading brand in the job recruitment market.
Plastic Surgery Hospital Group / Brand Director at YESTAR GROUP / 2015.06 – 2017.02
June 1, 2015 - February 28, 2017
Position: Brand Creative Director Location: Shanghai Key Responsibilities: • Ensure advertising compliance with new regulations. • Lead the planning and production of the group's brand advertising. • Oversee all advertising-related content and materials. • Manage daily creative operations, execution, planning, and quality control. • Contribute to project strategy and marketing direction. • Engage in regular customer communication to deliver personalized services. • Plan promotional activities across various platforms. Key Achievements: • Strengthened brand status across 24 regional hospitals. • Established the group as a leading brand in the plastic surgery hospital industry.
Plastic Surgery Hospital Group / Brand Director at MEBEL GROUP / 2017.3 – 2018.10
April 1, 2017 - October 1, 2018
Position: Group Brand Creative Director Location: Shanghai Key Responsibilities: • Lead the group's internal branding department to build consumer awareness and enhance hospital visibility nationwide. • Oversee new product planning and the development of new media and e-commerce promotion strategies. • Refine brand image and provide strategic direction for product launches. • Manage the creative department, including ideation, execution, and quality control. • Plan, design, and produce promotional materials for annual, seasonal, and holiday campaigns. • Control production costs and timelines while ensuring quality standards. • Oversee the production of brand videos/microfilms and manage creative execution. • Develop and implement the brand's Visual Identity (VI) system. • Integrate offline marketing, digital marketing, UI/UX design, and web design to elevate the service brand image. Key Achievements: • Promoted brand awareness across hospitals in 12 regions. • Integrated Service Identity (SI) management and staff training. • Enhanced brand positioning and customer acquisition, directly contributing to increased sales.
Overall operation and general management of an advertising agency at STARS COMM (Shanghai) / 2018.10 – Present
October 2, 2018 - Present
Position: General Manager Location: Shanghai Key Responsibilities: • Oversee overall company management, client retention, and new business development. • Lead creative strategy development and production oversight. • Coordinate inter-departmental collaboration to enhance team capabilities. • Formulate tailored advertising strategies and service systems to improve client satisfaction. • Develop content solutions centered on new media, including short video planning and e-commerce operations. Key Achievements: • Established a stable promotional framework for Shanghai Disneyland in China. • Successfully planned and produced a C4D video for the COSMAX Cosmetics Fair within a 20-day deadline. • Grew Bobcat's TikTok account to 250,000 followers in three years, establishing it as a key sales channel and boosting domestic and overseas exports. • 2023 Calvin Klein (CK) November 11 Live Commerce Project: Led the planning, production, and promotion of seasonal CK Jeans, CK Sports, and CK Underwear launches. Additionally, I organized and managed a live commerce event on November 11 with CK’s representative, achieving outstanding engagement and sales results. • 2025 Ongoing Project – POP MART × GODIVA Collaboration: Currently leading the launch and online promotion of the “GODIVA Labubu Chocolate” collaboration project, which began in September and runs through December. The campaign has received highly positive feedback.

Education

Bachelor Visual Design at Kangwon National University, South Korea
March 3, 1995 - February 27, 1999

Qualifications

Korea Advertising
January 1, 2005 - December 31, 2007
SK Telecom "Moving Toward People" Newspaper Series - Winner of Korea Advertising Grand Prize for Three Consecutive Years 2005~2007

Industry Experience

Computers & Electronics, Consumer Goods, Education, Energy & Utilities, Financial Services, Healthcare, Media & Entertainment, Retail, Telecommunications, Professional Services, Transportation & Logistics
    paper Korea Market Projects - Lotte Confectionery "Xylitol - Gum Before Bedtime" Campaign - 2001

    A series advertising project for Lotte Confectionery Korea. It promoted a new gum product and set a record with 40 billion KRW in sales within a single month.

    paper Korea Market Projects - Renault Samsung Motors SM5 & SM7 Model Launch Integrated Marketing - 2004

    A launch project for a new car series on the 10th anniversary of Samsung Group’s first-ever automotive brand, marking the first new car launch after Renault acquired Samsung Motors.

    paper Lexus LS Launch Promotion Campaign in South Korea - 2005

    An advertising and event project for the first launch of the luxury sports sedan Lexus LS in the Korean market.

    paper Gore Korea "Gore-tex, Embrace the Truth." Campaign - 2006

    A project that strengthened brand awareness by promoting Gore-Tex’s functional advantages through the use of magazine advertisements and outdoor advertising media.

    paper Korea Market Projects - SK Telecom "Moving Toward People" Newspaper Series

    Winner of Korea Advertising Grand Prize for Three Consecutive Years - 2005~2007

    paper Korea Market Projects - Golf Brand Projects

    Le Coq Sportif, Munsingwear Golf Event Planning - 2009

    paper Korea Market Projects-DESCENTE Sports Brand Korea Market Launch Project
    paper China Market Projects - 2011 Lotte Department Store China Expansion Project

    Oversaw the grand openings of Lotte Department Stores in Tianjin, Chengdu, and Weihai, successfully establishing the foundation for Lotte’s entry into the Chinese retail market

    paper China Market Projects - 2013 Kumho Tire Brand Trust Recovery Project (One-Year Campaign)

    Led a comprehensive branding campaign to restore public trust following product issues. By implementing a “big model” strategy, managing online consumer feedback, and establishing an improved product management system, I helped rebuild brand credibility and contributed significantly to sales growth.

    paper China Market Projects - 2016 Yestar Plastic Surgery Hospital Brand Renewal Project

    Revitalized Yestar’s outdated brand image by collaborating directly with the internal promotion team and hospital branches nationwide, creating and executing a unified brand communication manual. This project helped elevate Yestar to a leading position in the industry.

    paper Shanghai Disney Early Marketing System Development

    As the first client of my own company, I supported Disney’s marketing team during a period of internal system instability. For two years, I managed seasonal campaign planning, production, and online promotion, contributing to the establishment of their internal marketing infrastructure.

    paper 2019 Doosan Bobcat China Market Entry Project

    Faced with low brand awareness, I anticipated the surge in online activity during the early COVID-19 pandemic and proposed a proactive Douyin (TikTok China) marketing strategy. Through continuous operation and promotion, I played a key role in building brand presence and driving product sales in China.

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