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I’m Lucy McLean, strategist and founder of Sense & Story. I've spent more than a decade in senior brand and innovation roles in the fast-paced CPG industry in the UK. I help brands sense what matters, and translate that narrative into robust growth strategies that teams can actually act on. My approach blends data and insights with trends and creativity. I’ve led multi-market campaigns, built innovative product strategies, and launched new-to-market brands, always delivering clear direction, compelling storytelling, and measurable commercial impact.…I’m Lucy McLean, strategist and founder of Sense & Story. I've spent more than a decade in senior brand and innovation roles in the fast-paced CPG industry in the UK. I help brands sense what matters, and translate that narrative into robust growth strategies that teams can actually act on. My approach blends data and insights with trends and creativity. I’ve led multi-market campaigns, built innovative product strategies, and launched new-to-market brands, always delivering clear direction, compelling storytelling, and measurable commercial impact.

Lucy McLean

Brand Strategist, Marketing Consultant, Product Designer, +5

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I’m Lucy McLean, strategist and founder of Sense & Story. I've spent more than a decade in senior brand and innovation roles in the fast-paced CPG industry in the UK. I help brands sense what matters, and translate that narrative into robust growth strategies that teams can actually act on. My approach blends data and insights with trends and creativity. I’ve led multi-market campaigns, built innovative product strategies, and launched new-to-market brands, always delivering clear direction, compelling storytelling, and measurable commercial impact.…I’m Lucy McLean, strategist and founder of Sense & Story. I've spent more than a decade in senior brand and innovation roles in the fast-paced CPG industry in the UK. I help brands sense what matters, and translate that narrative into robust growth strategies that teams can actually act on. My approach blends data and insights with trends and creativity. I’ve led multi-market campaigns, built innovative product strategies, and launched new-to-market brands, always delivering clear direction, compelling storytelling, and measurable commercial impact.

Available to hire

I’m Lucy McLean, strategist and founder of Sense & Story. I’ve spent more than a decade in senior brand and innovation roles in the fast-paced CPG industry in the UK. I help brands sense what matters, and translate that narrative into robust growth strategies that teams can actually act on.

My approach blends data and insights with trends and creativity. I’ve led multi-market campaigns, built innovative product strategies, and launched new-to-market brands, always delivering clear direction, compelling storytelling, and measurable commercial impact.