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I am a performance-driven digital marketing professional with 4+ years of experience specializing in paid media, lead generation, and campaign optimization across Google Ads, Meta Ads, and TikTok. I focus on conversion tracking, attribution modeling, CRO, and marketing analytics to drive measurable results. I excel at combining hands-on execution with automation and API-driven reporting to improve campaign efficiency, data accuracy, and ROI. I collaborate with sales and creative teams to align marketing performance with business outcomes.…I am a performance-driven digital marketing professional with 4+ years of experience specializing in paid media, lead generation, and campaign optimization across Google Ads, Meta Ads, and TikTok. I focus on conversion tracking, attribution modeling, CRO, and marketing analytics to drive measurable results. I excel at combining hands-on execution with automation and API-driven reporting to improve campaign efficiency, data accuracy, and ROI. I collaborate with sales and creative teams to align marketing performance with business outcomes.

Akash Bulani

Digital Marketer, Performance Marketer, Marketing Strategist, +2

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I am a performance-driven digital marketing professional with 4+ years of experience specializing in paid media, lead generation, and campaign optimization across Google Ads, Meta Ads, and TikTok. I focus on conversion tracking, attribution modeling, CRO, and marketing analytics to drive measurable results. I excel at combining hands-on execution with automation and API-driven reporting to improve campaign efficiency, data accuracy, and ROI. I collaborate with sales and creative teams to align marketing performance with business outcomes.…I am a performance-driven digital marketing professional with 4+ years of experience specializing in paid media, lead generation, and campaign optimization across Google Ads, Meta Ads, and TikTok. I focus on conversion tracking, attribution modeling, CRO, and marketing analytics to drive measurable results. I excel at combining hands-on execution with automation and API-driven reporting to improve campaign efficiency, data accuracy, and ROI. I collaborate with sales and creative teams to align marketing performance with business outcomes.

Available to hire

I am a performance-driven digital marketing professional with 4+ years of experience specializing in paid media, lead generation, and campaign optimization across Google Ads, Meta Ads, and TikTok. I focus on conversion tracking, attribution modeling, CRO, and marketing analytics to drive measurable results.

I excel at combining hands-on execution with automation and API-driven reporting to improve campaign efficiency, data accuracy, and ROI. I collaborate with sales and creative teams to align marketing performance with business outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Hindi

Advanced

Arabic

Intermediate

Work Experience

Digital Marketing Executive at Delphi Star Training Center

March 1, 2022 - Present

Plan, execute, and optimize performance-driven paid marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), and TikTok Ads, focusing on lead generation, CPA, and ROI. Manage end-to-end campaign execution including audience research, funnel structuring, budget planning, retargeting strategies, and lookalike audience development. Drive continuous experimentation through A/B testing of creatives, ad copy, landing pages, and conversion paths to improve CRO and campaign efficiency. Track and analyze key performance metrics such as CPA, CTR, ROAS, CAC, and conversion rate, translating insights into actionable optimizations. Implement and maintain advanced tracking infrastructure using GA4, Google Tag Manager, Meta Pixel, custom events, and UTM frameworks to ensure accurate attribution. Apply attribution models (first-click, last-click, data-driven) to evaluate channel performance and guide optimization and scaling decisions. Build and automate performance dashboards and repor

Digital Marketing Specialist at Opstech Solutions

March 1, 2021 - December 1, 2021

Supported SEO and digital marketing initiatives through keyword research, on-page optimization, and content updates to improve organic visibility. Assisted in planning, scheduling, and monitoring social media content across multiple platforms. Conducted market and competitor research to support campaign planning and positioning. Analyzed website and campaign performance using Google Analytics and contributed to reporting insights. Coordinated with design and content teams to execute integrated marketing activities.