I'm Archana S. Gaikwad, a result-driven Social Media & Digital Marketing Manager with over a decade of experience shaping online brand presence and driving engagement through data-driven campaigns. I specialise in strategy development, team building and multi-channel programs that convert audiences into leads and customers, while aligning with executive goals and ROI targets. I have built and led high-performing social media teams, translated strategic objectives into actionable campaigns, and delivered cohesive digital ecosystems across ventures. My expertise spans paid and organic social, content strategy, influencer partnerships, and email marketing, with a track record of elevating brand voice and business results.

Archana S. Gaikwad

I'm Archana S. Gaikwad, a result-driven Social Media & Digital Marketing Manager with over a decade of experience shaping online brand presence and driving engagement through data-driven campaigns. I specialise in strategy development, team building and multi-channel programs that convert audiences into leads and customers, while aligning with executive goals and ROI targets. I have built and led high-performing social media teams, translated strategic objectives into actionable campaigns, and delivered cohesive digital ecosystems across ventures. My expertise spans paid and organic social, content strategy, influencer partnerships, and email marketing, with a track record of elevating brand voice and business results.

Available to hire

I’m Archana S. Gaikwad, a result-driven Social Media & Digital Marketing Manager with over a decade of experience shaping online brand presence and driving engagement through data-driven campaigns. I specialise in strategy development, team building and multi-channel programs that convert audiences into leads and customers, while aligning with executive goals and ROI targets.

I have built and led high-performing social media teams, translated strategic objectives into actionable campaigns, and delivered cohesive digital ecosystems across ventures. My expertise spans paid and organic social, content strategy, influencer partnerships, and email marketing, with a track record of elevating brand voice and business results.

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Language

English
Fluent
Hindi
Advanced
Marathi (Marāṭhī)
Advanced

Work Experience

Social Media Consultant at AXIR Consulting, Inbusiness.ae, Axir.io, AXIRWallet
September 1, 2010 - Present
Directing a remote team of Social Media Specialists to manage content strategy, paid promotions and audience engagement across multiple AXIR Group ventures. Spearheading community management initiatives, including moderating interactions, responding to user queries and fostering active online engagement. Designing and executing email marketing campaigns, managed subscriber databases and analyzed performance metrics to extract actionable insights. Researching and implementing emerging social media trends and tools to optimize digital strategies and maintain competitive advantage.
Consultant – Social Media & Community Management at TaaraGo
September 1, 2009 - June 1, 2010
Developed and implemented a comprehensive social media strategy, successfully built a seed community and establishing the brand in the domestic market within a short timeframe. Enhanced user engagement and brand visibility through targeted campaigns and content initiatives.
Community Executive at Aikon Labs
February 1, 2009 - October 1, 2009
Managed online communities and content for technical platforms, drove user engagement and platform activity. Increased community membership through strategic engagement initiatives and interactive campaigns. Provided continuous support for collaboration tools and facilitated idea generation for platform enhancements.
Marketing Manager at E-bizindia Pvt. Ltd.
August 1, 2007 - February 1, 2009
Led a small team to execute integrated marketing campaigns (digital and traditional) for the US Head Office. Conducted market research, RFP responses and lead generation to drive business growth.
Marketing Manager – Client Servicing at Feedback Communication Pvt. Ltd.
March 1, 2006 - July 1, 2007
Delivered client presentations and managed relationships with key stakeholders to ensure satisfaction and retention. Coordinated across design teams, clients and media publications to execute branding campaigns efficiently. Contributed to branding strategies and led prospecting initiatives, including cold-calling campaigns.

Education

MBA (Marketing) at HNIMR, Pune University
January 11, 2030 - April 1, 2006
BA at Garware College, YCMOU
January 11, 2030 - May 1, 2004
HND in Computing at Edexcel Foundation, UK
January 11, 2030 - January 3, 2026

Qualifications

Best Paper – Corporate Governance and Ethics
January 11, 2030 - January 3, 2026
Published Research Paper: 'Brand Building in Financial Products'
January 11, 2030 - January 3, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet