Archana S. Gaikwad

Available to hire

I'm Archana S. Gaikwad, a result-driven Social Media & Digital Marketing Manager with over a decade of experience shaping online brand presence and driving engagement through data-driven campaigns.

About

I’m Archana S. Gaikwad, a result-driven Social Media & Digital Marketing Manager with over a decade of experience shaping online brand presence and driving engagement through data-driven campaigns. I specialise in strategy development, team building and multi-channel programs that convert audiences into leads and customers, while aligning with executive goals and ROI targets.

I have built and led high-performing social media teams, translated strategic objectives into actionable campaigns, and delivered cohesive digital ecosystems across ventures. My expertise spans paid and organic social, content strategy, influencer partnerships, and email marketing, with a track record of elevating brand voice and business results.

  • 20 years' experience
  • Joined January 2026

Languages

  • EnglishFluent
  • HindiAdvanced
  • Marathi (Marāṭhī)Advanced

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet

More experts in Pune, India

Work experience· 5 roles

Social Media Consultant · AXIR Consulting, Inbusiness.ae, Axir.io, AXIRWalletSep 2010 – Present · 16 yrs 3 mos

Directing a remote team of Social Media Specialists to manage content strategy, paid promotions and audience engagement across multiple AXIR Group ventures. Spearheading community management initiatives, including moderating interactions, responding to user queries and fostering active online engagement. Designing and executing email marketing campaigns, managed subscriber databases and analyzed performance metrics to extract actionable insights. Researching and implementing emerging social media trends and tools to optimize digital strategies and maintain competitive advantage.

Consultant – Social Media & Community Management · TaaraGoSep 2009 – Jun 2010 · 10 mos

Developed and implemented a comprehensive social media strategy, successfully built a seed community and establishing the brand in the domestic market within a short timeframe. Enhanced user engagement and brand visibility through targeted campaigns and content initiatives.

Community Executive · Aikon LabsFeb 2009 – Oct 2009 · 9 mos

Managed online communities and content for technical platforms, drove user engagement and platform activity. Increased community membership through strategic engagement initiatives and interactive campaigns. Provided continuous support for collaboration tools and facilitated idea generation for platform enhancements.

Marketing Manager · E-bizindia Pvt. Ltd.Aug 2007 – Feb 2009 · 1 yr 7 mos
Marketing Manager – Client Servicing · Feedback Communication Pvt. Ltd.Mar 2006 – Jul 2007 · 1 yr 5 mos

Education

MBA (Marketing) · HNIMR, Pune University2030 – 2006
BA · Garware College, YCMOU2030 – 2004
HND in Computing · Edexcel Foundation, UK2030 – 2026

Certifications and awards

Best Paper – Corporate Governance and Ethics2030 – 2026
Published Research Paper: 'Brand Building in Financial Products'2030 – 2026

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