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Hi, I’m Neil Andrew Lemons, a digital marketing leader with 20+ years of experience in GEO, SEO, SEM, content strategy, and analytics. I build scalable, data-driven marketing programs for enterprise brands and startups alike, leveraging AI to accelerate content and optimize search performance across global markets. I focus on measurable growth, cross-functional teamwork, and translating complex technical topics into clear, compelling stories. I’m passionate about mentoring teams, aligning marketing with business goals, and continually refining strategies through experimentation, data, and transparency.…Hi, I’m Neil Andrew Lemons, a digital marketing leader with 20+ years of experience in GEO, SEO, SEM, content strategy, and analytics. I build scalable, data-driven marketing programs for enterprise brands and startups alike, leveraging AI to accelerate content and optimize search performance across global markets. I focus on measurable growth, cross-functional teamwork, and translating complex technical topics into clear, compelling stories. I’m passionate about mentoring teams, aligning marketing with business goals, and continually refining strategies through experimentation, data, and transparency.

Neil Andrew Lemons

Digital Marketer, Content Strategist, Marketing Consultant, +2

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Hi, I’m Neil Andrew Lemons, a digital marketing leader with 20+ years of experience in GEO, SEO, SEM, content strategy, and analytics. I build scalable, data-driven marketing programs for enterprise brands and startups alike, leveraging AI to accelerate content and optimize search performance across global markets. I focus on measurable growth, cross-functional teamwork, and translating complex technical topics into clear, compelling stories. I’m passionate about mentoring teams, aligning marketing with business goals, and continually refining strategies through experimentation, data, and transparency.…Hi, I’m Neil Andrew Lemons, a digital marketing leader with 20+ years of experience in GEO, SEO, SEM, content strategy, and analytics. I build scalable, data-driven marketing programs for enterprise brands and startups alike, leveraging AI to accelerate content and optimize search performance across global markets. I focus on measurable growth, cross-functional teamwork, and translating complex technical topics into clear, compelling stories. I’m passionate about mentoring teams, aligning marketing with business goals, and continually refining strategies through experimentation, data, and transparency.

Available to hire

Hi, I’m Neil Andrew Lemons, a digital marketing leader with 20+ years of experience in GEO, SEO, SEM, content strategy, and analytics. I build scalable, data-driven marketing programs for enterprise brands and startups alike, leveraging AI to accelerate content and optimize search performance across global markets. I focus on measurable growth, cross-functional teamwork, and translating complex technical topics into clear, compelling stories.

I’m passionate about mentoring teams, aligning marketing with business goals, and continually refining strategies through experimentation, data, and transparency.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

SEM / SEO / AI Content Manager Freelance at Freelance

January 1, 2019 - December 31, 2023

Grew site from 4 to 4,000 pages and from zero to 100k visitors/year using manually written and AI-assisted content edited by humans. Built, managed, and optimized local and national Google Ads accounts across 10+ sectors; reported weekly with insights. Managed a team of three hourly SEO/SEM staff and six contractor writers; led hundreds of tasks per project management records.

Search Marketing (Global) at Trend Micro, Inc

July 1, 2017 - December 1, 2025

Created the corporate organic SEO strategy and managed third-party agency and software relationships, conducting weekly reporting. Masterminded hub-and-spoke SEO strategy, publishing 100 pages resulting in a 4.5–5.5x lift in traffic/impressions between Q2 and Q3 2025. Strategized SEO and GEO placement for primary and secondary pages syndicated to 36 countries, including multiple languages. Edited hundreds of articles for SEO across three blogs targeting DevOps, CISOs, and cybersecurity researchers. Allocated $1M in search, display, and video advertising to meet monthly conversion goals.

Content Marketing Manager at JM Bullion / Silver.com

November 1, 2016 - April 1, 2017

Wrote and laid out emails twice weekly to 450,000 past customers and micro-targeted segments. Researched and developed evergreen guides on precious metals and investing. Managed content from multiple contract writers around topics of coins, gold/silver history & economics.

Director of Digital Strategy at Q Clothier / Rye 51

July 1, 2014 - November 1, 2016

Directed digital strategy (SEM, SEO, email & social) and managed 3rd agency of record for seven locations. Planned ecommerce & digital strategy for Rye 51, recognized as 'Best Custom Clothier in Dallas' by D Magazine. Reported & managed SEM activities on Google, Bing/Yahoo! & Facebook with a $70k annual budget. Found, hired & managed contractors for marketing, creative, website & app development.

Online Advertising Manager (SEM / Paid Social) at MoneyGram International

November 1, 2013 - July 1, 2014

Managed 3rd party ad agencies with weekly reporting calls, interpreted analytics, A/B testing & strategic ideas. Allocated corporate advertising budget (search, display, social) of $2MM to reach monthly transaction goals. Assessed SEM marketing mix to reach country-specific transaction goals and primary U.S. campaigns.

Search Marketing Manager II (SEO/SEM) at PFSweb (Priority Fulfillment Services)

May 1, 2010 - April 1, 2013

Implemented enterprise-level SEO, SEM & affiliate strategies for luxury apparel brands & CPG ecommerce sites. Increased ROAS for StarbucksStore.com; boosted affiliate channel revenue 100% YoY for Procter & Gamble ecommerce. Managed $500k yearly SEM budget with 10k+ keywords; provided strategy, reports, analysis & tactics.

Search Marketing (SEO/SEM) Strategist at The Marketing Zen Group

November 1, 2009 - May 1, 2010

Managed $20k/month client SEM campaigns with ROI, ROAS & cost-per-conversion bidding strategies. Directed SEO team of five; led link building, content creation & metadata tweaks. Delivered monthly & quarterly traffic reports with analytics and trends; interfaced with clients on SEO/SEM and business blogging strategies.

Internet Marketing Specialist (SEO/SEM) at LevelTen Interactive

March 1, 2006 - September 1, 2009

Increased TexasTeachers.org traffic from 1,200 to 100k/month; applications from 100 to 3,000. Boosted Barker Bariatric Center leads to 400+ per month. Performed SEO on 50+ sites via content building, keyword research, metadata optimization & link building. Managed PPC accounts with ~$100k/quarter; earned Qualified Google AdWords Professional certification.