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Hi, I’m Wes. I’m a Brand & Marketing Manager with 15+ years of experience in retail and B2B SaaS, passionate about building strong brands and driving data‑driven campaigns. I lead cross‑functional teams, craft customer‑centric content, and optimize CRM and analytics to deliver high‑impact marketing. I thrive in fast‑paced environments and enjoy turning insights into creative, practical solutions—from strategy and branding to social content and performance reporting. I’m equally at home mentoring colleagues and managing client portfolios to achieve measurable growth.…Hi, I’m Wes. I’m a Brand & Marketing Manager with 15+ years of experience in retail and B2B SaaS, passionate about building strong brands and driving data‑driven campaigns. I lead cross‑functional teams, craft customer‑centric content, and optimize CRM and analytics to deliver high‑impact marketing. I thrive in fast‑paced environments and enjoy turning insights into creative, practical solutions—from strategy and branding to social content and performance reporting. I’m equally at home mentoring colleagues and managing client portfolios to achieve measurable growth.

Wes van der Raaij

Graphic Designer, Content Creator, Copywriter, +4

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Hi, I’m Wes. I’m a Brand & Marketing Manager with 15+ years of experience in retail and B2B SaaS, passionate about building strong brands and driving data‑driven campaigns. I lead cross‑functional teams, craft customer‑centric content, and optimize CRM and analytics to deliver high‑impact marketing. I thrive in fast‑paced environments and enjoy turning insights into creative, practical solutions—from strategy and branding to social content and performance reporting. I’m equally at home mentoring colleagues and managing client portfolios to achieve measurable growth.…Hi, I’m Wes. I’m a Brand & Marketing Manager with 15+ years of experience in retail and B2B SaaS, passionate about building strong brands and driving data‑driven campaigns. I lead cross‑functional teams, craft customer‑centric content, and optimize CRM and analytics to deliver high‑impact marketing. I thrive in fast‑paced environments and enjoy turning insights into creative, practical solutions—from strategy and branding to social content and performance reporting. I’m equally at home mentoring colleagues and managing client portfolios to achieve measurable growth.

Available to hire

Hi, I’m Wes. I’m a Brand & Marketing Manager with 15+ years of experience in retail and B2B SaaS, passionate about building strong brands and driving data‑driven campaigns. I lead cross‑functional teams, craft customer‑centric content, and optimize CRM and analytics to deliver high‑impact marketing.

I thrive in fast‑paced environments and enjoy turning insights into creative, practical solutions—from strategy and branding to social content and performance reporting. I’m equally at home mentoring colleagues and managing client portfolios to achieve measurable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Dutch

Fluent

English

Fluent

French

Advanced

Spanish; Castilian

Advanced

Work Experience

Brand/Marketing Manager (Temporary) at Willow (Startup)

January 1, 2013 - December 31, 2022

Managed and coached, increased the brand's online presence across all social media channels for B2B businesses; onboarding processes; followed-up, developed, and implemented campaigns; tracked effective social media campaigns; resulting in 50% organic audience growth. Responsible for content creation & design, lead generation strategies, employer branding, and employee advocacy; optimized client engagement and customer loyalty; revamped subscription and service processes; CRM systems and SEO improvements; created exhibition stands and showroom experiences; led brand strategy across channels.

All Around Marketing/Graphic Designer at Porters Antwerp (House Of Porters)

January 1, 2025 - Present

Lead brand visual communication and creative direction across design, social media, and marketing assets to ensure a coherent and premium brand positioning. Drive the rebranding of Porters Antwerp, from visual identity and logo concepts to contributions on the conceptual build of the new website. Support product and packaging development, photography, and social media content while monitoring KPIs and ROI to align creative output with marketing strategy.

Brand/Marketing Manager (Temporary) at CrewPlanner & Rollit Payroll

January 1, 2024 - January 1, 2025

Defined and executed brand and marketing strategies to strengthen market positioning and increase brand visibility. Managed multi-channel campaigns (SEO, SEA, social media), tracking performance and market trends to optimize results and messaging. Coordinated product launches and created promotional assets, including POS materials, campaign visuals, and exhibition concepts.

Head Social Media & Marketing / Customer Success Manager at Willow (Start Up)

January 1, 2022 - January 1, 2024

Managed and advised a portfolio of B2B clients, leading the development and execution of their social media and digital marketing strategies. Increased clients' online visibility and engagement through content strategy, branding, and targeted social campaigns across multiple platforms. Led client onboarding and relationship management, creating and designing digital content and translating business goals into measurable campaign initiatives.

Store Manager at Sandro Paris

January 1, 2013 - January 1, 2022

Collaborated with HQ in Paris on Belgian marketing initiatives, using performance data and trends to inform in-store activations. Led a team of 8, overseeing customer service, visual merchandising, HR tasks, cash management, and KPI reporting for the Antwerp store. Trained and coached sales staff to strengthen product knowledge, sales techniques, and overall store performance. Managed local social media content for the Antwerp store to support brand visibility and in-store traffic.

Freelance Content Creator For Travel Opportunities at Travorium

January 1, 2020 - January 1, 2024

Built a personal imperium brand using social media and current marketing trends for travel opportunities. Created and edited original content across platforms, analyzing performance and sales data to optimize reach and conversions.

Retail, Visual Merchandising & Marketing at H&M, Marie Claire & Freelance Roles

January 1, 2004 - January 1, 2013

Early career in retail leadership and marketing across multiple roles, including floor management, visual merchandising and freelance marketing work.

Retail, Visual Merchandising & Marketing - Various Roles at H&M, Marie Claire & freelance roles

January 1, 2004 - January 1, 2013

Gained hands-on marketing and creative experience in retail leadership including daily operations, team coordination, visual merchandising, HR tasks, customer service, and freelance marketing work.

Head Social Media & Marketing / Customer Succes Manager at Willow (Start Up)

January 1, 2022 - January 1, 2024

Managed and advised a portfolio of B2B clients, leading the development and execution of their social media and digital marketing strategies. Increased clients’ online visibility and engagement through content strategy, branding, and targeted social campaigns across multiple platforms. Led client onboarding and relationship management, creating and designing digital content and translating business goals into measurable campaign initiatives.

Freelance Content Creator at For Travel Opportunities, Travorium

January 1, 2020 - January 1, 2024