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I'm a Marketing Specialist with hands-on experience in Google Ads (Search, Display, YouTube), Meta Ads, and programmatic platforms like DV360 and The Trade Desk. I optimize campaigns for ROAS and manage multi-million-dollar budgets. I have a strong background in audience segmentation, creative development, data-driven decision making, and cross-functional collaboration with internal teams and external partners. I also maintain and update websites using Wix and WordPress, coordinate webinars and digital events, and support CEO by managing events calendars and promotions.…I'm a Marketing Specialist with hands-on experience in Google Ads (Search, Display, YouTube), Meta Ads, and programmatic platforms like DV360 and The Trade Desk. I optimize campaigns for ROAS and manage multi-million-dollar budgets. I have a strong background in audience segmentation, creative development, data-driven decision making, and cross-functional collaboration with internal teams and external partners. I also maintain and update websites using Wix and WordPress, coordinate webinars and digital events, and support CEO by managing events calendars and promotions.

Manuela Zuluaga

Digital Marketer, Content Creator, Content Strategist, +2

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I'm a Marketing Specialist with hands-on experience in Google Ads (Search, Display, YouTube), Meta Ads, and programmatic platforms like DV360 and The Trade Desk. I optimize campaigns for ROAS and manage multi-million-dollar budgets. I have a strong background in audience segmentation, creative development, data-driven decision making, and cross-functional collaboration with internal teams and external partners. I also maintain and update websites using Wix and WordPress, coordinate webinars and digital events, and support CEO by managing events calendars and promotions.…I'm a Marketing Specialist with hands-on experience in Google Ads (Search, Display, YouTube), Meta Ads, and programmatic platforms like DV360 and The Trade Desk. I optimize campaigns for ROAS and manage multi-million-dollar budgets. I have a strong background in audience segmentation, creative development, data-driven decision making, and cross-functional collaboration with internal teams and external partners. I also maintain and update websites using Wix and WordPress, coordinate webinars and digital events, and support CEO by managing events calendars and promotions.

Available to hire

I’m a Marketing Specialist with hands-on experience in Google Ads (Search, Display, YouTube), Meta Ads, and programmatic platforms like DV360 and The Trade Desk. I optimize campaigns for ROAS and manage multi-million-dollar budgets. I have a strong background in audience segmentation, creative development, data-driven decision making, and cross-functional collaboration with internal teams and external partners. I also maintain and update websites using Wix and WordPress, coordinate webinars and digital events, and support CEO by managing events calendars and promotions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

French

Intermediate

Spanish; Castilian

Fluent

Italian

Beginner

Work Experience

Marketing Intern at Americanos Magazine

November 1, 2024 - January 31, 2025

Planned and executed Meta Ads campaigns to increase traffic and conversions; developed creative content for social platforms and analyzed campaign results to refine targeting and messaging; represented the brand at events, building partnerships and securing sponsorships.

Marketing Specialist at The Soltez Institute Spain

November 1, 2024 - January 31, 2025

Remote marketing specialist who developed and executed social media strategies across LinkedIn, Instagram, YouTube, and X; designed and edited visual content (posts, reels, stories) to maintain brand consistency; created and sent email campaigns and newsletters via Mailchimp with segmentation, A/B testing, and performance tracking; coordinated webinars and digital events, handling promotion, registration, logistics, and reporting; maintained and updated Wix/WordPress websites; managed partnerships and PR initiatives; supported CEO by managing event calendar and identifying relevant events; monitored KPIs across social media, email campaigns, and events to optimize performance; collaborated with internal and external teams to align marketing, communications, and events.

Executive Programmatic at GroupM

April 1, 2022 - January 31, 2023

Remote campaigns management on DV360, Google Ads, The Trade Desk for Display and OLV activities; oversaw a $4 million monthly budget across the US and Canada, including billing; met KPIs and provided performance reporting; conducted data analysis to optimize campaigns and improve performance; compiled and delivered campaign performance reports to clients using data from multiple DSPs.