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I'm a data-driven marketing professional with a focus on brand awareness, content strategy, and organic audience growth across digital platforms. I translate insights into actionable campaigns that accelerate engagement and revenue. With a strong background in employer branding and relationship-building, I partner closely with leadership to shape brand identity, elevate market presence, and establish a cohesive voice across channels. I thrive in cross-functional teams and use analytics to optimize performance and drive measurable results.…I'm a data-driven marketing professional with a focus on brand awareness, content strategy, and organic audience growth across digital platforms. I translate insights into actionable campaigns that accelerate engagement and revenue. With a strong background in employer branding and relationship-building, I partner closely with leadership to shape brand identity, elevate market presence, and establish a cohesive voice across channels. I thrive in cross-functional teams and use analytics to optimize performance and drive measurable results.

Jessica Riccio

Marketing Strategist, Growth Marketer, Content Creator, +2

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I'm a data-driven marketing professional with a focus on brand awareness, content strategy, and organic audience growth across digital platforms. I translate insights into actionable campaigns that accelerate engagement and revenue. With a strong background in employer branding and relationship-building, I partner closely with leadership to shape brand identity, elevate market presence, and establish a cohesive voice across channels. I thrive in cross-functional teams and use analytics to optimize performance and drive measurable results.…I'm a data-driven marketing professional with a focus on brand awareness, content strategy, and organic audience growth across digital platforms. I translate insights into actionable campaigns that accelerate engagement and revenue. With a strong background in employer branding and relationship-building, I partner closely with leadership to shape brand identity, elevate market presence, and establish a cohesive voice across channels. I thrive in cross-functional teams and use analytics to optimize performance and drive measurable results.

Available to hire

I’m a data-driven marketing professional with a focus on brand awareness, content strategy, and organic audience growth across digital platforms. I translate insights into actionable campaigns that accelerate engagement and revenue.

With a strong background in employer branding and relationship-building, I partner closely with leadership to shape brand identity, elevate market presence, and establish a cohesive voice across channels. I thrive in cross-functional teams and use analytics to optimize performance and drive measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Coordinator at Consulting LLC

December 1, 2024 - Present

Create and manage branded content (graphics, videos, copy); coordinate marketing calendars to ensure a consistent posting cadence (5x weekly); lead development of thought-leadership content for executive team including the CEO; collaborate with the CEO to shape brand identity, enhance market presence, and establish a cohesive brand voice; track and analyze KPIs (e.g., link clicks, impressions, engagement) using Wix Analytics and social tools to optimize campaign performance; conduct audience targeting and competitor analysis to refine marketing strategies; research, write, and publish original articles highlighting market insights and hiring trends; support email campaigns and digital lead generation efforts; drove a one-week growth of 100 new LinkedIn followers through targeted outreach; generated 5,000+ organic LinkedIn impressions and a 100%+ increase in engagement across social platforms.

Project Lead at L’Oréal Brandstorm Global Innovation Competition

November 1, 2024 - March 1, 2025

Led end-to-end development of a sustainable, inclusive product concept aligned with L’Oréal’s innovation strategy; conducted comprehensive market insight analysis by designing and executing a targeted consumer survey, translating findings into actionable business strategies; designed a functional prototype and user-centric experience flow integrating smart features and safety; built a detailed cost model estimating per-unit production and premium pricing.

Campaign Contributor at Mental Health Campaign, Rowan University

September 1, 2022 - December 1, 2022

Contributed to a mental health social media campaign, developing content plans and supporting materials for awareness initiatives; collaborated with university groups to synchronize messaging across channels.