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Hi, I’m Helena Rosa, an events and digital marketing professional based in Lisbon, Portugal. I design and deliver engaging events and data-driven marketing programs across Europe, the US, and APAC, blending creativity with practical execution. I’m passionate about turning complex briefs into measurable outcomes, building strong partnerships with sales and marketing teams, and leading cross-functional initiatives from concept to post-event analysis.…Hi, I’m Helena Rosa, an events and digital marketing professional based in Lisbon, Portugal. I design and deliver engaging events and data-driven marketing programs across Europe, the US, and APAC, blending creativity with practical execution. I’m passionate about turning complex briefs into measurable outcomes, building strong partnerships with sales and marketing teams, and leading cross-functional initiatives from concept to post-event analysis.

Helena Rosa

Content Producer, Content Creator, Digital Marketer, +2

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Hi, I’m Helena Rosa, an events and digital marketing professional based in Lisbon, Portugal. I design and deliver engaging events and data-driven marketing programs across Europe, the US, and APAC, blending creativity with practical execution. I’m passionate about turning complex briefs into measurable outcomes, building strong partnerships with sales and marketing teams, and leading cross-functional initiatives from concept to post-event analysis.…Hi, I’m Helena Rosa, an events and digital marketing professional based in Lisbon, Portugal. I design and deliver engaging events and data-driven marketing programs across Europe, the US, and APAC, blending creativity with practical execution. I’m passionate about turning complex briefs into measurable outcomes, building strong partnerships with sales and marketing teams, and leading cross-functional initiatives from concept to post-event analysis.

Available to hire

Hi, I’m Helena Rosa, an events and digital marketing professional based in Lisbon, Portugal. I design and deliver engaging events and data-driven marketing programs across Europe, the US, and APAC, blending creativity with practical execution.
I’m passionate about turning complex briefs into measurable outcomes, building strong partnerships with sales and marketing teams, and leading cross-functional initiatives from concept to post-event analysis.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Advanced

Work Experience

Field Marketing Manager

October 1, 2024 - Present

Delivered global events (EMEA/US/APJ) from major conferences to partner activation; drove cross-functional alignment with Sales & Marketing and owned event reporting/ROI; created digital assets and co-marketing content; supported hybrid/virtual event execution; managed CRM/automation workflows and developed post-event nurture sequences; contributed to long-term global events strategy and regional prioritization.

Events Manager at Viva Wallet / Viva.com

December 1, 2023 - September 30, 2024

Managed European event logistics and strategic vendor/sponsor partnerships; led promotional strategy with Marketing and optimized event budgets; oversaw cross-functional teams and conducted post-event analysis; created comprehensive project plans and execution timelines.

Marketing Specialist at Viva Wallet / Viva.com

October 1, 2019 - November 30, 2023

Developed digital marketing and sales strategies for multi-sector clients; Managed Google Ads, social media campaigns, SEO, and content production; Optimized websites/landing pages and drove strategic partnership development.

Freelancer Digital Marketing Consultant

July 1, 2018 - September 30, 2019

Head of Business Development at OLA Mobile

September 1, 2017 - April 30, 2018

Management of a sales team across different countries; identification of effective methods for prospecting new clients and suppliers; implementation of a CRM process to optimize customer relationship management.

Head of Sales Support at OLA Mobile

May 1, 2015 - August 31, 2017

Led campaign optimization across media buying platforms and collaborated on new campaign development; drove business development, recruitment, and represented the company at international industry events.

Actual Sales Business Manager at FRK

May 1, 2010 - April 30, 2015

Led global client/supplier accounts, financial operations, and team performance; led campaign optimization across media buying platforms and collaborated on new campaign development; drove business development, recruitment, and represented the company at international industry events.

Global Marketing Manager

December 1, 2008 - July 1, 2009

Madrid, Spain: managed global marketing initiatives and campaigns across markets.