Hi, I’m Prem Niroshan Devaraj, a creative and versatile Art Director with over two decades of experience in both ATL and BTL advertising. I currently lead branding and corporate communications efforts at MAS Intimates, overseeing concept development, junior design teams, graphic design, video editing, VFX, 3D concepts, and print/web materials, as well as events and campaigns (ATL & BTL). My international experience includes collaborations with INK Advertising (Abu Dhabi) and Dentsu Advertising (Sri Lanka). I’m skilled across branding, web UI/UX, video production, 3D/visual effects, and events, with additional interest in modular and wooden furniture design. I’m adaptable, hands-on, and motivated by continuous learning and delivering impactful creative solutions for global brands like Victoria’s Secret, Nike, and M&S.

Prem Niroshan Devaraj

Hi, I’m Prem Niroshan Devaraj, a creative and versatile Art Director with over two decades of experience in both ATL and BTL advertising. I currently lead branding and corporate communications efforts at MAS Intimates, overseeing concept development, junior design teams, graphic design, video editing, VFX, 3D concepts, and print/web materials, as well as events and campaigns (ATL & BTL). My international experience includes collaborations with INK Advertising (Abu Dhabi) and Dentsu Advertising (Sri Lanka). I’m skilled across branding, web UI/UX, video production, 3D/visual effects, and events, with additional interest in modular and wooden furniture design. I’m adaptable, hands-on, and motivated by continuous learning and delivering impactful creative solutions for global brands like Victoria’s Secret, Nike, and M&S.

Available to hire

Hi, I’m Prem Niroshan Devaraj, a creative and versatile Art Director with over two decades of experience in both ATL and BTL advertising. I currently lead branding and corporate communications efforts at MAS Intimates, overseeing concept development, junior design teams, graphic design, video editing, VFX, 3D concepts, and print/web materials, as well as events and campaigns (ATL & BTL).

My international experience includes collaborations with INK Advertising (Abu Dhabi) and Dentsu Advertising (Sri Lanka). I’m skilled across branding, web UI/UX, video production, 3D/visual effects, and events, with additional interest in modular and wooden furniture design. I’m adaptable, hands-on, and motivated by continuous learning and delivering impactful creative solutions for global brands like Victoria’s Secret, Nike, and M&S.

See more

Language

English
Fluent
Tamil
Fluent
Sinhala, Sinhalese
Fluent

Work Experience

Factory Manager / Senior Graphic Designer at Ravindra KRS Advertising Services (Pvt) Ltd.
May 1, 1997 - May 31, 1999
In charge of the factory operations; designed and produced thermal prints; embossing and encoding of high-security credit cards; ATM and ID card design and printing; barcode manipulation.
Production Manager / Senior Graphic Designer at Lanka Security Printing (Pvt) Ltd.
June 1, 2002 - June 1, 2007
Printed Credit Cards and Master/Visa cards; led the Thermal Printing department; designed ATM/ID cards; embossing/encoding of hi-security cards; packaging and barcode handling.
Production Manager / Senior Graphic Designer at Response Marketing (Pvt) Ltd.
June 1, 2007 - December 1, 2011
Led ATL/BTL creatives for American Express credit cards; produced promotional books, leaflets, banners, hoardings, press ads, and presentations; handled day-to-day creatives, packaging, static websites, and launch events/stage layouts.
Graphic Visualizer / Production Manager at MAS Intimates (PVT) LTD
January 1, 2012 - December 31, 2013
In-house branding concept development, graphic design, video editing, VFX, 3D concepts, static websites, print media ads, and event concept development (ATL & BTL).
Art Director (Assistant Manager) - Corporate Communication at MAS Intimates (PVT) LTD
December 1, 2013 - Present
Branding concept development; managing junior designers; graphic design; video editing; VFX; 3D concepts; website design; print media ads/materials; event concept development (ATL & BTL).
Founder / Product Designer at The Pine Studio
January 1, 2018 - Present
Founded and operate a custom woodworking and furniture design studio specializing in high-end, tailor-made wooden, modular, and metal-based furniture.

Education

Digital Video Production & Animation at Advanced Digital Media Technology Centre (ADMTC), University of Colombo
January 11, 2030 - January 4, 2026
Advanced Php and Ajax programming at Accademy of Multimedia & Digital Arts (AMDT)
January 11, 2030 - January 4, 2026
3D Studio Max Training at The Academy Class - London
January 11, 2030 - January 4, 2026
3D Studio Max Advance Training at The Academy Class - London
January 11, 2030 - January 4, 2026
Advance Multimedia Web Graphics (Adobe Certification) at Accademy of Multimedia & Digital Arts (AMDT)
January 11, 2030 - January 4, 2026
Diploma in Computer Studies at D.P. AIDES (PVT) LTD. / NCC.UK (International Diploma in Computer Studies)
January 11, 2030 - January 4, 2026
NCC.UK (International Diploma in Computer Studies) at D.P. AIDES (PVT) LTD.
January 11, 2030 - January 4, 2026
Secondary School at St. Anthony’s Central College - Wattala
January 11, 2030 - January 4, 2026

Qualifications

Digital Video Production & Animation
January 11, 2030 - January 4, 2026
Advanced Php and Ajax programming
January 11, 2030 - January 4, 2026
3D Studio Max Training
January 11, 2030 - January 4, 2026
3D Studio Max Advance Training
January 11, 2030 - January 4, 2026
Advance Multimedia Web Graphics (Adobe Certification)
January 11, 2030 - January 4, 2026
Diploma in Computer Studies
January 11, 2030 - January 4, 2026
NCC.UK (International Diploma in Computer Studies)
January 11, 2030 - January 4, 2026

Industry Experience

Manufacturing, Media & Entertainment, Professional Services, Government, Education