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Hi, I’m Ericson Tham—a digital marketing leader with 20+ years of experience driving growth across hospitality, travel, and e-commerce/tech. I excel at turning data into action, shaping digital strategy, leading multi-country campaigns, and building partnerships that deliver measurable revenue impact. I’m known for developing high-performing teams and revitalizing strategic accounts for brands like Microsoft, Dell, and Hyatt. I’m passionate about blending analytics with creative storytelling to uncover growth opportunities. I enjoy turning complex challenges into clear roadmaps, championing collaborative cross‑regional work, and delivering ROI through integrated digital marketing and smart partnerships. I’m excited to connect with teams and brands aiming to scale through data-driven, customer‑centric marketing.…Hi, I’m Ericson Tham—a digital marketing leader with 20+ years of experience driving growth across hospitality, travel, and e-commerce/tech. I excel at turning data into action, shaping digital strategy, leading multi-country campaigns, and building partnerships that deliver measurable revenue impact. I’m known for developing high-performing teams and revitalizing strategic accounts for brands like Microsoft, Dell, and Hyatt. I’m passionate about blending analytics with creative storytelling to uncover growth opportunities. I enjoy turning complex challenges into clear roadmaps, championing collaborative cross‑regional work, and delivering ROI through integrated digital marketing and smart partnerships. I’m excited to connect with teams and brands aiming to scale through data-driven, customer‑centric marketing.

Ericson Tham

Marketing Strategist, Brand Strategist, Content Creator, +2

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Hi, I’m Ericson Tham—a digital marketing leader with 20+ years of experience driving growth across hospitality, travel, and e-commerce/tech. I excel at turning data into action, shaping digital strategy, leading multi-country campaigns, and building partnerships that deliver measurable revenue impact. I’m known for developing high-performing teams and revitalizing strategic accounts for brands like Microsoft, Dell, and Hyatt. I’m passionate about blending analytics with creative storytelling to uncover growth opportunities. I enjoy turning complex challenges into clear roadmaps, championing collaborative cross‑regional work, and delivering ROI through integrated digital marketing and smart partnerships. I’m excited to connect with teams and brands aiming to scale through data-driven, customer‑centric marketing.…Hi, I’m Ericson Tham—a digital marketing leader with 20+ years of experience driving growth across hospitality, travel, and e-commerce/tech. I excel at turning data into action, shaping digital strategy, leading multi-country campaigns, and building partnerships that deliver measurable revenue impact. I’m known for developing high-performing teams and revitalizing strategic accounts for brands like Microsoft, Dell, and Hyatt. I’m passionate about blending analytics with creative storytelling to uncover growth opportunities. I enjoy turning complex challenges into clear roadmaps, championing collaborative cross‑regional work, and delivering ROI through integrated digital marketing and smart partnerships. I’m excited to connect with teams and brands aiming to scale through data-driven, customer‑centric marketing.

Available to hire

Hi, I’m Ericson Tham—a digital marketing leader with 20+ years of experience driving growth across hospitality, travel, and e-commerce/tech. I excel at turning data into action, shaping digital strategy, leading multi-country campaigns, and building partnerships that deliver measurable revenue impact. I’m known for developing high-performing teams and revitalizing strategic accounts for brands like Microsoft, Dell, and Hyatt.

I’m passionate about blending analytics with creative storytelling to uncover growth opportunities. I enjoy turning complex challenges into clear roadmaps, championing collaborative cross‑regional work, and delivering ROI through integrated digital marketing and smart partnerships. I’m excited to connect with teams and brands aiming to scale through data-driven, customer‑centric marketing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Business Consultant (Contract) at Nardell Resources Sdn. Bhd.

January 1, 2025 - July 1, 2025

Plan and implement the Go-To-Market strategy for Incentiv5.com in Malaysia, manage website/app development within scope and budget, advise the CEO on marketing and product features for key clients including Affin Bank, Bank Muamalat, CelcomDigi, Gamuda Land, Mastercard Malaysia, and LG Malaysia; collaborate with Strategic Partnerships to draft proposals and pitch services.

Director, Sales & Marketing at Superminted, Singapore

June 1, 2024 - December 1, 2024

Led integrated sales and marketing functions for a brand management agency, directing teams responsible for new account acquisition and digital campaign execution. Managed Google Paid Search, Facebook/Instagram ads, and Account-Based Marketing to strengthen the sales funnel and drive conversions; onboarded clients such as Singapore Management University, Eu Yan Sang, and Rolls-Royce Asia Pacific, contributing to pipeline growth.

Director at CrowdShop Sdn. Bhd. (Malaysia)

June 1, 2021 - August 1, 2023

Spearheaded Malaysian operations for an e-commerce digital voucher platform, driving rapid user growth and market expansion. Built and executed the Go-To-Market strategy through strategic partnerships with service providers and industry associations; secured alliances with market leaders including U Mobile, Ingenico, and GKash, scaling the consumer user base from 40K to 7M in 5 months.

Business Development & Client Services Director at Artefact, Singapore

January 1, 2018 - May 1, 2021

Established the Singapore office for a data analytics agency, later transitioning to client servicing for social media and performance marketing. Onboarded major accounts such as The Economist and Caixin Global; boosted Sanofi social media engagement; drove subscription revenue growth for The Economist in Singapore and Caixin Global in SEA; coordinated cross-regional onboarding and commercial agreements.

APAC Regional Business Director at Dentsu Aegis Network, iProspect

February 1, 2015 - November 1, 2017

Rebuilt a mismanaged account with US$200K overspend and restored client trust within five months, achieving ROI improvements from 1:8 to 1:26 within a year. Collaborated with Field Marketing Managers across six countries to optimize digital campaigns for 350+ hospitality accounts. Served as the Search Lead for the Microsoft Global Engagement Asia Pacific program, recovering a US$400K under-spend in two weeks.

Digital Business Director at Omnicom Media Group

January 1, 2011 - December 1, 2014

Led digital business in Singapore, driving cross-functional initiatives and client performance across multiple accounts.

Digital Account Director at Dentsu Young & Rubicam

January 1, 2010 - August 1, 2011

Managed digital accounts in Singapore, delivering integrated campaigns and performance marketing outcomes.

Regional Marketing Manager, APJ at Red Hat Asia Pacific

October 1, 2006 - September 1, 2009

Led APJ regional marketing initiatives, aligning demand generation and brand strategy across markets.

Account Manager at Ogilvy & Mather

September 1, 2004 - June 1, 2006

Managed client relationships and digital campaigns across key accounts.