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Hi, I'm Tong Tong XIONG, a growth-focused marketer and data-informed storyteller. I'm currently pursuing a Master of Science in Management Science and Engineering at Nanyang Technological University and hold a Bachelor of Arts in Communication from Beijing Jiaotong University. I enjoy turning ideas into scalable campaigns and have hands-on experience building personal IPs across platforms like Red, Douyin, LinkedIn, and Instagram, where I grew followers and engagement and converted traffic into private leads. Over the past few years in Singapore and Southeast Asia, I've led end-to-end marketing operations, partnerships, and business development for startups and corporate teams. I love collaborating with cross-functional partners to design content-driven acquisition strategies, optimize processes, and drive measurable growth. I'm excited to continue applying analytical rigor and creative storytelling to help organizations grow sustainably.…Hi, I'm Tong Tong XIONG, a growth-focused marketer and data-informed storyteller. I'm currently pursuing a Master of Science in Management Science and Engineering at Nanyang Technological University and hold a Bachelor of Arts in Communication from Beijing Jiaotong University. I enjoy turning ideas into scalable campaigns and have hands-on experience building personal IPs across platforms like Red, Douyin, LinkedIn, and Instagram, where I grew followers and engagement and converted traffic into private leads. Over the past few years in Singapore and Southeast Asia, I've led end-to-end marketing operations, partnerships, and business development for startups and corporate teams. I love collaborating with cross-functional partners to design content-driven acquisition strategies, optimize processes, and drive measurable growth. I'm excited to continue applying analytical rigor and creative storytelling to help organizations grow sustainably.

Tong Tong XIONG

Content Creator, Marketing Strategist, Growth Marketer, +6

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Hi, I'm Tong Tong XIONG, a growth-focused marketer and data-informed storyteller. I'm currently pursuing a Master of Science in Management Science and Engineering at Nanyang Technological University and hold a Bachelor of Arts in Communication from Beijing Jiaotong University. I enjoy turning ideas into scalable campaigns and have hands-on experience building personal IPs across platforms like Red, Douyin, LinkedIn, and Instagram, where I grew followers and engagement and converted traffic into private leads. Over the past few years in Singapore and Southeast Asia, I've led end-to-end marketing operations, partnerships, and business development for startups and corporate teams. I love collaborating with cross-functional partners to design content-driven acquisition strategies, optimize processes, and drive measurable growth. I'm excited to continue applying analytical rigor and creative storytelling to help organizations grow sustainably.…Hi, I'm Tong Tong XIONG, a growth-focused marketer and data-informed storyteller. I'm currently pursuing a Master of Science in Management Science and Engineering at Nanyang Technological University and hold a Bachelor of Arts in Communication from Beijing Jiaotong University. I enjoy turning ideas into scalable campaigns and have hands-on experience building personal IPs across platforms like Red, Douyin, LinkedIn, and Instagram, where I grew followers and engagement and converted traffic into private leads. Over the past few years in Singapore and Southeast Asia, I've led end-to-end marketing operations, partnerships, and business development for startups and corporate teams. I love collaborating with cross-functional partners to design content-driven acquisition strategies, optimize processes, and drive measurable growth. I'm excited to continue applying analytical rigor and creative storytelling to help organizations grow sustainably.

Available to hire

Hi, I’m Tong Tong XIONG, a growth-focused marketer and data-informed storyteller. I’m currently pursuing a Master of Science in Management Science and Engineering at Nanyang Technological University and hold a Bachelor of Arts in Communication from Beijing Jiaotong University. I enjoy turning ideas into scalable campaigns and have hands-on experience building personal IPs across platforms like Red, Douyin, LinkedIn, and Instagram, where I grew followers and engagement and converted traffic into private leads.

Over the past few years in Singapore and Southeast Asia, I’ve led end-to-end marketing operations, partnerships, and business development for startups and corporate teams. I love collaborating with cross-functional partners to design content-driven acquisition strategies, optimize processes, and drive measurable growth. I’m excited to continue applying analytical rigor and creative storytelling to help organizations grow sustainably.

Skills

Experience Level

Expert

Expert

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Language

English

Fluent

Work Experience

Marketing Intern at Manulife

August 1, 2025 - Present

Built and scaled founder-led personal IP across Red, Douyin, LinkedIn, and Instagram; owned end-to-end execution from positioning and persona design to content planning, scripting, and video production; drove 6,000+ follower growth and 10,000+ engagements, converting traffic into private leads. Launched and operated an event-focused account; planned and executed online-offline campaigns including guest coordination, community management, and private traffic conversion, creating a sustainable lead pipeline for the team.

Business Development Intern at Offerlah

August 1, 2025 - December 1, 2025

Expanded enterprise partnerships and built entrepreneurial collaboration network by proactively engaging 100+ companies and coordinating with university student unions and student communities; supported deal discussions, partnership design, and project execution to enable scalable platform growth. Developed talent database and explored platform monetization by structuring 5,000+ local student and candidate profiles; analyzed user behavior and conversion pathways to support enterprise services and revenue initiatives.

Marketing Intern at Manulife, Singapore

August 1, 2025 - Present

Built and scaled founder-led personal IP for customer acquisition across Red, Douyin, LinkedIn, and Instagram; owned end-to-end execution from positioning and persona design to content planning, scripting, and video production; drove 6,000+ follower growth and 10,000+ engagements, converting traffic into private leads. Launched and operated an event-focused account; planned and executed online–offline campaigns including guest coordination, community management, and private traffic conversion, creating a sustainable lead pipeline for the team.

Growth Operations Intern at Dada Consultants

April 1, 2025 - July 1, 2025

Upgraded lead acquisition and conversion workflow by serving as the front-facing contact for candidate inquiries, requirement clarification, and resume intake; collaborated with business teams to shift from passive lead intake to a content-driven acquisition + real-time response + lead distribution model. Drove user growth and external reach through social content operations; owned end-to-end execution from topic planning and visual design to publishing and private traffic conversion, generating 5,000+ targeted visitors and 1,000+ net new followers.

Digital Marketing Intern at Tree Art International

January 1, 2025 - April 1, 2025

Managed Meta (Facebook/Instagram) ad campaigns targeting parent leads for art and robotics education; handled creative production, audience targeting, campaign execution, and performance optimization, driving high-quality leads 400+ to WhatsApp consultations and supporting offline enrollment. Executed SEO strategy by creating and optimizing content based on parent search behavior and education-related keywords; built core keyword library to improve organic search visibility and website traffic.

Head of Communications at NTU International Students’ Association

September 1, 2024 - May 1, 2025

Led the planning and execution of 2 university-wide events, managing venue setup, catering, and vendor coordination to deliver events for 200+ attendees; developed event concepts and promotional materials.