Noelia Capuñay

Analytics Engineer Associate Manager at Syngenta Analytics

Architected and optimized data flows to break down operational and marketing data silos. Leveraged SalesForce Data Cloud to drive advanced user profiling and data integration strategies. Implemented robust tracking configurations with GA4 to map the end-to-end user journey. Designed and maintained high-impact business intelligence dashboards in Looker Studio for actionable stakeholder insights.

Analytics Engineer – Associate Manager at Syngenta

Architecting and optimizing data flows to break down operational and marketing data silos.

Data Analyst Associate Manager at BBVA Bank

Shaped client data-driven marketing initiatives by leveraging digital analytics, marketing, and data mining to uncover insights, optimize acquisition funnels, and enhance customer engagement.

Analytics Associate Manager at BBVA Bank

Managing digital analytics initiatives leveraging Adobe Analytics, Google Analytics, Looker Studio, SQL, and MicroStrategy to optimize financial funnels; driving advanced user profiling and data integration strategies. Provided GA4 tool training to stakeholders.

Data Analyst Associate Manager at Accenture

Assigned to BBVA Bank; utilizes Adobe Analytics, Google Analytics, Data Studio, SQL, and MicroStrategy to support analytics initiatives.

Data Analyst - Associate Manager at Accenture

Data Analyst at BBVA Bank on Accenture project; worked with Adobe Analytics, Google Analytics, Google Data Studio, SQL, and MicroStrategy to enable data-driven decisions and optimize customer experiences.

Analytics Engineer – Associate Manager at Santander Bank

Member of the CRO Analytics Santander Argentina team. Collaborated on the strategic initiative for migrating Adobe Analytics mobile tracking to Firebase Analytics to support mobile personalization via Adobe Target. Supported the CRO team from an analytical perspective to define A/B testing and personalization frameworks. Provided GA4 tool training and resolved complex technical implementation issues.

Analytics Engineer at Santander Bank

Member of the CEO analytics Santander Argentina team. Driving analytics initiatives including Adobe Analytics mobile migration in Firebase analytics for personalization; supporting CRO to define A/B tests; training on GA4 tools; and contributing to data migration in GCP with Google Ads MVP.

Analytics Engineer Associate Manager at Santander Bank

Member of Analytics COE; collaborated on the strategic initiative for Adobe Analytics migration to Firebase for personalization. Provided analytical support and GA4 tool training to the CRO team to define and execute A/B test personalization. Tools: Adobe Analytics, Tag Manager, Google Analytics, Data Studio, GTM, JavaScript, Firebase, GCP, SQL.

Data Analyst – Associate Manager at BBVA Bank

Shaped client data-driven marketing initiatives by leveraging digital analytics, marketing, and data mining to uncover insights, optimize acquisition funnels, and enhance customer engagement. Collaborated with the CRO team to identify optimization and growth opportunities; developed data-backed marketing dashboards in Looker Studio.

Data Analyst Associate Manager at BBVA Bank

Shaping client's data-driven marketing initiatives. Generated insights to optimize the funnel and enhance customer engagement. Collaborated with the CRO team and developed marketing dashboards for decision-making. Tools: Google Analytics, Data Studio, SQL, Adobe Analytics.

Associate Manager Data Architect at Unilever startup

Leading GA4 data migration and designed large-scale data processing systems. Served as the technical expert on data ingestion, storage, processing, and visualization within Google Cloud Platform (GCP) and Looker Data Studio. Tools: Google Analytics, Google Cloud Platform, Google Tag Manager, JavaScript, Firebase, BigQuery. Freelance: Managed client accounts for a Digital Marketing Agency, defining the migration strategy from GA360 to GA4 and data measurement requirements. Responsibilities included technical implementation oversight, developer interaction, and presenting strategies to clients.

Associate Manager Data Architect at Unilever (startup)

Led GA4 data migration and designed large-scale data processing systems; acted as technical expert on data ingestion, storage, processing and visualization within Google Cloud Platform and Looker Studio; collaborated with client stakeholders.

Senior Software Engineer at Banco Galicia

Acted as the main corporate reference for Adobe Analytics during the bank's data architecture and digital transformation; defined data measurement strategies for the bank’s new website and mobile app, building dashboards for cross-functional stakeholders.

Software Engineer – Martech Team at Banco Galicia

Acted as the main corporate reference for Adobe Analytics during the bank's data architecture digital transformation. Developed data measurement strategies for the bank's new website and mobile application, building high-impact dashboards for cross-functional stakeholders.

Sr. Software Engineer at Banco Galicia

Main reference of Adobe Analytics at Galicia Bank for the digital transformation of the new data architecture; developing the bank’s website and mobile app with new technology; defining data measurement strategy and creating dashboards for key stakeholders; member of the Martech team; analytics expert.

Sr Software Engineer at Banco Galicia

Main reference for Adobe Analytics; spearheaded digital transformation toward new data architecture; defined data measurement strategy; developed dashboards for stakeholders.

Sr Software Engineer Martech Team member at Banco Galicia

Main reference for Adobe Analytics at Banco Galicia; spearheaded the digital transformation toward a new data architecture. Defined the data measurement strategy, developed the new website/mobile App, and created visualization dashboards for key stakeholders. Tools: Adobe Analytics, Adobe Data Collection, Adobe Cloud Platform, JavaScript.

Sr Digital Marketing Specialist at Banco Galicia

Main reference for Adobe Analytics at Banco Galicia; supported digital marketing initiatives and contributed to analytics-driven decision making.

Sr. Data Marketing Specialist at Havas Group (Banco Macro Client)

Contributed to CRO strategy; collaborated with CRO team to identify optimization and growth opportunities, developing data-backed strategies and supporting AB testing frameworks.

Sr. Digital Marketing Specialist at Globant (Banco Macro Client)

Led data-driven digital transformation initiatives as a key member of Banco Macro's COE Analytics team.

Sr Digital Marketing Specialist at Macro Bank (Banco Macro) - Client

Leading data-driven initiatives for the digital transformation of Macro Bank; collaboration with Tech Lead, Data Governance, and Marketing Analytics; Scrum-based work; part of the Center Of Expertise Analytics; technologies used include Google Analytics, Tag Manager, JavaScript, Firebase, BigQuery, Google Cloud Platform.

Senior Digital Marketing Specialist at Macro Bank (client of marketing agency)

Led data-driven marketing initiatives; collaborated with Tech Leaders and Data Governance teams using Scrum; developed marketing dashboards for decision-making.

Sr Digital Marketing Specialist at Macro Bank

Member of the Analytics Center of Expertise (COE) for Macro Bank. Led data-driven marketing initiatives, collaborating with Tech Leaders and Data Governance teams using Scrum methodologies. Implemented dashboards and reports to optimize marketing performance and conversions. Tools: Google Analytics, GA4, Tag Manager, Data Studio, Looker, BigQuery.

Sr Digital Marketing Specialist at Macro Bank Cliente

Led data-driven initiatives for the bank’s digital transformation; collaborated with Tech Leaders and Data Governance teams; used Google Analytics, Tag Manager, JavaScript, Firebase, Firestore, GCP, BigQuery to optimize marketing and customer experience.

Sr Analytics Analyst at Santander Bank

Developed data-driven strategies for a global client portfolio; optimized customer experience and conversions across digital channels; implemented web/mobile insights solutions using Tealium, Analytics, and Tag Manager; created dashboards for KPIs.

Senior Analytics Analyst at Naranja X Bank / Ayivo & Asociados

Used consumer insights and tag management tools to build web and mobile optimization strategies, analyze customer journeys, and design KPI dashboards in Looker Studio.

Sr. Analytics Analyst at Naranja X Bank (Client)

Provided strategic Google Analytics, Tag Manager and data visualization to optimize web and mobile experiences; built KPI dashboards in Looker Studio.

Sr Analytics Analyst at Naranja X Bank

Google Analytics expert; advised mid-market businesses on leveraging Google marketing solutions for customer success and transformation; contributed to AWS migration award projects.

Senior Marketing Specialist at Macro Bank

Led digital marketing initiatives; drove customer insights and optimization across digital channels; created dashboards for KPIs.

SEO Specialist at Digital Agency

Implemented digital marketing strategies, conducted SEO analysis, and produced performance reports to enhance online user experience.

Meta Quality Control Analyst at Google Maps client

Collaborated with project manager to define strategy for developing and maintaining content on Google My Business (Cordoba city project).

Sr Analytics Analyst at Naranja X Bank

Google Analytics expert advising mid-market businesses on customer success and transformation; supported measurement strategy.

Meta Quality Control Analyst at Meta (Google Maps client)

Collaborated with the project manager to define the strategy for developing and maintaining content and information on the new Google My Business platform (Cordoba city project).

Meta Quality Control Analyst at Mejias S.R.L

Defined strategy for developing and maintaining content and information on the Google My Business platform (Cordoba city project); collaborated with project manager.

Quality Control Analyst at Mejias S.R.L. (Google Maps Client)

Performed quality assurance analytics for Google Maps client projects; monitored data quality and validation processes.

Meta Quality Control Analyst at Google Maps client (Content Platform)

Collaborated with project management to identify the best strategy to develop and maintain content for Google My Business in Córdoba; data/content quality control.

SEO Specialist at Mejias SRL

Led digital marketing initiatives, focusing on SEO and online presence; produced analytics reports to optimize online experience and conversions.

Seo Specialist at Mejías S.R.L.

Implemented social media and Google My Business strategies; prepared analytics reports to optimize user experience and conversions.

Seo Specialist at Mejias.r.l

Implemented Social Media (Facebook, Instagram, YouTube) and Google My Business strategies as part of the marketing team. Prepared Analytics reports for web data analysis to optimize user experience and improve conversions.