Noelia Capuñay

Data Analyst - Associate Manager at Accenture

Data Analyst at BBVA Bank on Accenture project; worked with Adobe Analytics, Google Analytics, Google Data Studio, SQL, and MicroStrategy to enable data-driven decisions and optimize customer experiences.

Associate Manager Data Architect at Unilever (startup)

Led GA4 data migration and designed large-scale data processing systems; acted as technical expert on data ingestion, storage, processing and visualization within Google Cloud Platform and Looker Studio; collaborated with client stakeholders.

Sr Digital Marketing Specialist at Macro Bank Cliente

Led data-driven initiatives for the bank’s digital transformation; collaborated with Tech Leaders and Data Governance teams; used Google Analytics, Tag Manager, JavaScript, Firebase, Firestore, GCP, BigQuery to optimize marketing and customer experience.

Sr Analytics Analyst at Naranja X Bank

Google Analytics expert; advised mid-market businesses on leveraging Google marketing solutions for customer success and transformation; contributed to AWS migration award projects.

Meta Quality Control Analyst at Mejias S.R.L

Defined strategy for developing and maintaining content and information on the Google My Business platform (Cordoba city project); collaborated with project manager.

Seo Specialist at Mejias S.R.L

Implemented social media and Google My Business strategies; prepared analytics reports to optimize user experience and improve conversions.

Data Analyst Associate Manager at Accenture

Assigned to BBVA Bank; utilizes Adobe Analytics, Google Analytics, Data Studio, SQL, and MicroStrategy to support analytics initiatives.

Analytics Engineer Associate Manager at Santander Bank

Member of Analytics COE; collaborated on the strategic initiative for Adobe Analytics migration to Firebase for personalization. Provided analytical support and GA4 tool training to the CRO team to define and execute A/B test personalization. Tools: Adobe Analytics, Tag Manager, Google Analytics, Data Studio, GTM, JavaScript, Firebase, GCP, SQL.

Data Analyst Associate Manager at BBVA Bank

Shaping client's data-driven marketing initiatives. Generated insights to optimize the funnel and enhance customer engagement. Collaborated with the CRO team and developed marketing dashboards for decision-making. Tools: Google Analytics, Data Studio, SQL, Adobe Analytics.

Associate Manager Data Architect at Unilever startup

Leading GA4 data migration and designed large-scale data processing systems. Served as the technical expert on data ingestion, storage, processing, and visualization within Google Cloud Platform (GCP) and Looker Data Studio. Tools: Google Analytics, Google Cloud Platform, Google Tag Manager, JavaScript, Firebase, BigQuery. Freelance: Managed client accounts for a Digital Marketing Agency, defining the migration strategy from GA360 to GA4 and data measurement requirements. Responsibilities included technical implementation oversight, developer interaction, and presenting strategies to clients.

Sr Software Engineer Martech Team member at Banco Galicia

Main reference for Adobe Analytics at Banco Galicia; spearheaded the digital transformation toward a new data architecture. Defined the data measurement strategy, developed the new website/mobile App, and created visualization dashboards for key stakeholders. Tools: Adobe Analytics, Adobe Data Collection, Adobe Cloud Platform, JavaScript.

Sr Digital Marketing Specialist at Macro Bank

Member of the Analytics Center of Expertise (COE) for Macro Bank. Led data-driven marketing initiatives, collaborating with Tech Leaders and Data Governance teams using Scrum methodologies. Implemented dashboards and reports to optimize marketing performance and conversions. Tools: Google Analytics, GA4, Tag Manager, Data Studio, Looker, BigQuery.

Seo Specialist at Mejias.r.l

Implemented Social Media (Facebook, Instagram, YouTube) and Google My Business strategies as part of the marketing team. Prepared Analytics reports for web data analysis to optimize user experience and improve conversions.

Meta Quality Control Analyst at Meta (Google Maps client)

Collaborated with the project manager to define the strategy for developing and maintaining content and information on the new Google My Business platform (Cordoba city project).

Sr Digital Marketing Specialist at Banco Galicia

Main reference for Adobe Analytics at Banco Galicia; supported digital marketing initiatives and contributed to analytics-driven decision making.

Sr Software Engineer at Banco Galicia

Main reference for Adobe Analytics; spearheaded digital transformation toward new data architecture; defined data measurement strategy; developed dashboards for stakeholders.

Senior Digital Marketing Specialist at Macro Bank (client of marketing agency)

Led data-driven marketing initiatives; collaborated with Tech Leaders and Data Governance teams using Scrum; developed marketing dashboards for decision-making.

Senior Marketing Specialist at Macro Bank

Led digital marketing initiatives; drove customer insights and optimization across digital channels; created dashboards for KPIs.

Sr Analytics Analyst at Naranja X Bank

Google Analytics expert advising mid-market businesses on customer success and transformation; supported measurement strategy.

Sr Analytics Analyst at Santander Bank

Developed data-driven strategies for a global client portfolio; optimized customer experience and conversions across digital channels; implemented web/mobile insights solutions using Tealium, Analytics, and Tag Manager; created dashboards for KPIs.

Seo Specialist at Mejías S.R.L.

Implemented social media and Google My Business strategies; prepared analytics reports to optimize user experience and conversions.