Available to hire
I am Noelia Capuñay, an Analytics Engineer and Data Architect with a track record of leading data migration and analytics initiatives for major financial institutions and consumer brands. I specialize in GA4 migration, Adobe Analytics, and cloud-based data processing on Google Cloud Platform to enable personalization, measurement, and scalable insights. I have worked across Santander, Unilever, Galicia Bank, Macro Bank, and Naranja X, delivering data-driven solutions and strategic analytics dashboards.
I thrive in cross-functional teams, lead data-driven initiatives, train teams on GA4 tools, and create dashboards with Data Studio, Tableau, and BigQuery. I am fluent in English and Spanish, comfortable working in agile environments, and continually expanding my skills in cloud, analytics, and marketing technology.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Spanish; Castilian
Fluent
Work Experience
Data Analyst - Associate Manager at Accenture
October 1, 2025 - PresentData Analyst at BBVA Bank on Accenture project; worked with Adobe Analytics, Google Analytics, Google Data Studio, SQL, and MicroStrategy to enable data-driven decisions and optimize customer experiences.
Associate Manager Data Architect at Unilever (startup)
April 1, 2023 - December 1, 2024Led GA4 data migration and designed large-scale data processing systems; acted as technical expert on data ingestion, storage, processing and visualization within Google Cloud Platform and Looker Studio; collaborated with client stakeholders.
Sr Digital Marketing Specialist at Macro Bank Cliente
August 1, 2020 - April 1, 2022Led data-driven initiatives for the bank’s digital transformation; collaborated with Tech Leaders and Data Governance teams; used Google Analytics, Tag Manager, JavaScript, Firebase, Firestore, GCP, BigQuery to optimize marketing and customer experience.
Sr Analytics Analyst at Naranja X Bank
June 1, 2019 - July 31, 2020Google Analytics expert; advised mid-market businesses on leveraging Google marketing solutions for customer success and transformation; contributed to AWS migration award projects.
Meta Quality Control Analyst at Mejias S.R.L
November 1, 2017 - May 31, 2019Defined strategy for developing and maintaining content and information on the Google My Business platform (Cordoba city project); collaborated with project manager.
Seo Specialist at Mejias S.R.L
December 1, 2014 - December 1, 2015Implemented social media and Google My Business strategies; prepared analytics reports to optimize user experience and improve conversions.
Data Analyst Associate Manager at Accenture
October 1, 2025 - PresentAssigned to BBVA Bank; utilizes Adobe Analytics, Google Analytics, Data Studio, SQL, and MicroStrategy to support analytics initiatives.
Analytics Engineer Associate Manager at Santander Bank
November 1, 2024 - December 31, 2024Member of Analytics COE; collaborated on the strategic initiative for Adobe Analytics migration to Firebase for personalization. Provided analytical support and GA4 tool training to the CRO team to define and execute A/B test personalization. Tools: Adobe Analytics, Tag Manager, Google Analytics, Data Studio, GTM, JavaScript, Firebase, GCP, SQL.
Data Analyst Associate Manager at BBVA Bank
January 1, 2024 - November 30, 2024Shaping client's data-driven marketing initiatives. Generated insights to optimize the funnel and enhance customer engagement. Collaborated with the CRO team and developed marketing dashboards for decision-making. Tools: Google Analytics, Data Studio, SQL, Adobe Analytics.
Associate Manager Data Architect at Unilever startup
April 1, 2023 - December 31, 2024Leading GA4 data migration and designed large-scale data processing systems. Served as the technical expert on data ingestion, storage, processing, and visualization within Google Cloud Platform (GCP) and Looker Data Studio. Tools: Google Analytics, Google Cloud Platform, Google Tag Manager, JavaScript, Firebase, BigQuery. Freelance: Managed client accounts for a Digital Marketing Agency, defining the migration strategy from GA360 to GA4 and data measurement requirements. Responsibilities included technical implementation oversight, developer interaction, and presenting strategies to clients.
Sr Software Engineer Martech Team member at Banco Galicia
May 1, 2022 - February 28, 2023Main reference for Adobe Analytics at Banco Galicia; spearheaded the digital transformation toward a new data architecture. Defined the data measurement strategy, developed the new website/mobile App, and created visualization dashboards for key stakeholders. Tools: Adobe Analytics, Adobe Data Collection, Adobe Cloud Platform, JavaScript.
Sr Digital Marketing Specialist at Macro Bank
August 1, 2020 - April 30, 2022Member of the Analytics Center of Expertise (COE) for Macro Bank. Led data-driven marketing initiatives, collaborating with Tech Leaders and Data Governance teams using Scrum methodologies. Implemented dashboards and reports to optimize marketing performance and conversions. Tools: Google Analytics, GA4, Tag Manager, Data Studio, Looker, BigQuery.
Seo Specialist at Mejias.r.l
December 1, 2014 - December 1, 2015Implemented Social Media (Facebook, Instagram, YouTube) and Google My Business strategies as part of the marketing team. Prepared Analytics reports for web data analysis to optimize user experience and improve conversions.
Meta Quality Control Analyst at Meta (Google Maps client)
November 1, 2017 - May 31, 2019Collaborated with the project manager to define the strategy for developing and maintaining content and information on the new Google My Business platform (Cordoba city project).
Sr Digital Marketing Specialist at Banco Galicia
April 1, 2022 - May 1, 2022Main reference for Adobe Analytics at Banco Galicia; supported digital marketing initiatives and contributed to analytics-driven decision making.
Sr Software Engineer at Banco Galicia
May 1, 2022 - February 1, 2023Main reference for Adobe Analytics; spearheaded digital transformation toward new data architecture; defined data measurement strategy; developed dashboards for stakeholders.
Senior Digital Marketing Specialist at Macro Bank (client of marketing agency)
August 1, 2020 - April 1, 2022Led data-driven marketing initiatives; collaborated with Tech Leaders and Data Governance teams using Scrum; developed marketing dashboards for decision-making.
Senior Marketing Specialist at Macro Bank
May 1, 2019 - July 1, 2020Led digital marketing initiatives; drove customer insights and optimization across digital channels; created dashboards for KPIs.
Sr Analytics Analyst at Naranja X Bank
November 1, 2017 - May 1, 2019Google Analytics expert advising mid-market businesses on customer success and transformation; supported measurement strategy.
Sr Analytics Analyst at Santander Bank
November 1, 2019 - July 1, 2020Developed data-driven strategies for a global client portfolio; optimized customer experience and conversions across digital channels; implemented web/mobile insights solutions using Tealium, Analytics, and Tag Manager; created dashboards for KPIs.
Seo Specialist at Mejías S.R.L.
December 1, 2014 - December 1, 2015Implemented social media and Google My Business strategies; prepared analytics reports to optimize user experience and conversions.
Meta Quality Control Analyst at Google Maps client
November 1, 2017 - May 1, 2019Collaborated with project manager to define strategy for developing and maintaining content on Google My Business (Cordoba city project).
Analytics Engineer at Santander Bank
November 1, 2024 - PresentMember of the CEO analytics Santander Argentina team. Driving analytics initiatives including Adobe Analytics mobile migration in Firebase analytics for personalization; supporting CRO to define A/B tests; training on GA4 tools; and contributing to data migration in GCP with Google Ads MVP.
Sr. Software Engineer at Banco Galicia
May 1, 2022 - February 28, 2023Main reference of Adobe Analytics at Galicia Bank for the digital transformation of the new data architecture; developing the bank’s website and mobile app with new technology; defining data measurement strategy and creating dashboards for key stakeholders; member of the Martech team; analytics expert.
Sr Digital Marketing Specialist at Macro Bank (Banco Macro) - Client
August 1, 2020 - April 30, 2022Leading data-driven initiatives for the digital transformation of Macro Bank; collaboration with Tech Lead, Data Governance, and Marketing Analytics; Scrum-based work; part of the Center Of Expertise Analytics; technologies used include Google Analytics, Tag Manager, JavaScript, Firebase, BigQuery, Google Cloud Platform.
SEO Specialist at Mejias SRL
December 1, 2014 - December 1, 2015Led digital marketing initiatives, focusing on SEO and online presence; produced analytics reports to optimize online experience and conversions.
Meta Quality Control Analyst at Google Maps client (Content Platform)
December 1, 2014 - December 1, 2015Collaborated with project management to identify the best strategy to develop and maintain content for Google My Business in Córdoba; data/content quality control.
Education
Bachelor's degree in Education Business and Management at Universidad Católica de Córdoba
January 1, 2006 - January 1, 2012Digital Marketing Certificate at Fundación Graduados de la Universidad de Córdoba
January 1, 2017 - January 4, 2026Education Business and Management at Universidad Católica de Córdoba
January 1, 2006 - January 1, 2012Digital Marketing at Fundación graduados de la universidad de Córdoba
January 1, 2017 - January 1, 2017Bachelor's in Business and Management at Universidad Católica de Córdoba
January 1, 2006 - January 1, 2012Digital Marketing at Fundación Graduados de la Universidad de Córdoba
January 1, 2017 - January 1, 2017Bachelor in Business and Management at Universidad Católica de Córdoba
January 1, 2006 - January 1, 2012Graduation/Certificate Program at Fundación Graduados de la Universidad de Córdoba
January 1, 2017 - May 4, 2026Qualifications
Architecting with Google Compute Engine - Google Cloud Certification (Courseara)
January 11, 2030 - January 4, 2026Google Analytics 4 - Google Certification
January 11, 2030 - January 4, 2026Google Analytics Individual Qualification - Google Certification
January 11, 2030 - January 4, 2026Google Ads - Google Certification
January 11, 2030 - January 4, 2026Architecting with Google Compute Engine
January 11, 2030 - January 4, 2026Google Analytics 4 - Google Certification
January 11, 2030 - January 4, 2026Google Analytics Individual Qualification
January 11, 2030 - January 4, 2026Google Ads Certification
January 11, 2030 - January 4, 2026Architecting with Google Compute Engine - Google Cloud Certification
January 11, 2030 - January 11, 2026Google Analytics 4 - Google Certification
January 11, 2030 - January 11, 2026Google Analytics Individual Qualification - Google Certification
January 11, 2030 - January 11, 2026Google Ads - Google Certification
January 11, 2030 - January 11, 2026Google Analytics Individual Qualification
January 11, 2030 - May 4, 2026GA4 Certification / Google Analytics Certification
January 11, 2030 - May 4, 2026Google Ads Certification
January 11, 2030 - May 4, 2026Google Cloud Certification
January 11, 2030 - May 4, 2026Adobe Analytics Certification
January 11, 2030 - May 4, 2026Industry Experience
Financial Services, Software & Internet, Professional Services, Media & Entertainment, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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