Available to hire
I’m an AI-driven Project Manager and Digital Transformation Specialist with 15+ years’ experience delivering ERP, EPOS, e-commerce, marketing, and automation initiatives across multiple sectors.
I combine a commercial mindset with hands-on expertise in AI tools, prompt engineering, and workflow optimisation to improve efficiency, decision-making and digital performance. I pride myself on bridging business needs and technical delivery, managing stakeholders, and delivering complex programmes on time and within scope.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Digital Transformation Specialist at Crackshot Ltd
August 1, 2024 - July 31, 2025Led full EPOS and website transformation, acting as the primary liaison between business stakeholders and development teams; managed multiple project workstreams, timelines, and deliverables to ensure on-time and on-budget delivery; implemented multi-channel digital marketing and SEO strategies; designed communication and reporting frameworks to improve stakeholder alignment and decision-making.
ERP Implementation Specialist & Project Manager at Intact IQ
January 1, 2024 - August 31, 2024Delivered end-to-end ERP implementation including requirements gathering, documentation, testing, and rollout; converted complex business requirements into technical specifications and structured project plans; identified and mitigated project risks, ensuring continuity and stakeholder confidence; delivered system training and support programmes, achieving high user adoption rates.
Business Strategist & E-commerce Manager at Various Clients
January 1, 2023 - January 31, 2024Developed data-driven business and digital strategies for senior leadership teams; improved e-commerce performance through workflow optimisation, UX improvements, and SEO enhancements; managed stakeholder relationships across clients, developers, and third-party suppliers; delivered measurable improvements in revenue, customer experience, and operational efficiency.
E-commerce Project Manager & Developer at Goodridge
October 1, 2021 - December 31, 2022Led e-commerce platform development and digital transformation initiatives; brought e-commerce capability in-house, reducing costs and increasing delivery speed; analysed performance data and presented insights and recommendations to executive stakeholders; improved UX, site performance, and brand positioning through data-led optimisation.
Event Coordinator & Project Manager (Owner) at CES Virtual Shows
May 1, 2020 - January 31, 2022Delivered 60+ large-scale virtual events, managing artists, PR agencies, promoters, and partners; managed budgets, schedules, suppliers, and live delivery risk mitigation; maintained high service quality through structured workflows and real-time issue resolution.
E-commerce Specialist & Project Manager at Rowcroft
January 1, 2019 - January 31, 2021Developed new digital revenue streams resulting in a 40% increase in online sales; managed marketplace partnerships, customer journeys, and internal stakeholders; delivered multiple concurrent projects in a fast-paced environment with high accuracy.
Digital Transformation Specialist (Freelance) at Crackshot Ltd
August 1, 2024 - July 1, 2025Led full EPOS and website transformation project, acting as the primary liaison between business stakeholders and development teams. Managed multiple project workstreams, timelines and deliverables to ensure on-time and on-budget delivery. Implemented multi-channel digital marketing and SEO strategies to improve online visibility and customer engagement. Designed communication and reporting frameworks to improve stakeholder alignment and decision-making.
ERP Implementation Specialist & Project Manager (Freelance) at Intact IQ
January 1, 2024 - August 1, 2024Delivered end-to-end ERP implementation including requirements gathering, documentation, testing, and rollout. Converted complex business requirements into technical specifications and structured project plans. Identified and mitigated 1 project risk, ensuring continuity and stakeholder confidence. Delivered system training and support programmes, achieving high user adoption rates.
Business Strategist & E-commerce Manager (Freelance) at Various Clients
January 1, 2023 - January 1, 2024Developed data-driven business and digital strategies for senior leadership teams. Improved e-commerce performance through workflow optimisation, UX improvements, and SEO enhancements. Managed stakeholder relationships across clients, developers, and third-party suppliers. Delivered measurable improvements in revenue, customer experience, and operational efficiency.
Education
A Levels at Torquay College
January 11, 2030 - January 4, 2026Further Education Certificate at Penwith College
January 11, 2030 - January 4, 2026A Levels at Torquay College
January 11, 2030 - January 4, 2026Further Education Certificate at Penwith College
January 11, 2030 - January 4, 2026A Levels at Torquay College
January 11, 2030 - January 21, 2026Further Education Certificate at Penwith College
January 11, 2030 - January 21, 2026Qualifications
Industry Experience
Software & Internet, Retail, Professional Services, Media & Entertainment, Education, Wholesale & Distribution
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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