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I am a brand and graphic designer specializing in hospitality, with deep operational fluency across restaurants, pop-ups, food trucks and food brands. I design visual systems that work in the real world: menus that sell, brands that scale, signage that guides, and digital assets that convert. I bring hands-on experience in operations, compliance, and production, enabling my design decisions to be both creative and executable.…I am a brand and graphic designer specializing in hospitality, with deep operational fluency across restaurants, pop-ups, food trucks and food brands. I design visual systems that work in the real world: menus that sell, brands that scale, signage that guides, and digital assets that convert. I bring hands-on experience in operations, compliance, and production, enabling my design decisions to be both creative and executable.

Andrew Renteria

Brand Designer, Graphic Designer, Designer, +2

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I am a brand and graphic designer specializing in hospitality, with deep operational fluency across restaurants, pop-ups, food trucks and food brands. I design visual systems that work in the real world: menus that sell, brands that scale, signage that guides, and digital assets that convert. I bring hands-on experience in operations, compliance, and production, enabling my design decisions to be both creative and executable.…I am a brand and graphic designer specializing in hospitality, with deep operational fluency across restaurants, pop-ups, food trucks and food brands. I design visual systems that work in the real world: menus that sell, brands that scale, signage that guides, and digital assets that convert. I bring hands-on experience in operations, compliance, and production, enabling my design decisions to be both creative and executable.

Available to hire

I am a brand and graphic designer specializing in hospitality, with deep operational fluency across restaurants, pop-ups, food trucks and food brands.

I design visual systems that work in the real world: menus that sell, brands that scale, signage that guides, and digital assets that convert. I bring hands-on experience in operations, compliance, and production, enabling my design decisions to be both creative and executable.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Consulting Partner at Dahlia Tapas Tequila & Wine

March 1, 2023 - November 1, 2025

Launched and positioned Dahlia as a high-end hospitality brand in the Phoenix market. Directed all product, menu, and operations strategy — including vendor evaluations, cost analyses, and compliance standards. Built brand systems integrating OpenTable, TripAdvisor, and Google analytics to optimize guest experience and digital growth. Recognized for cohesive visual identity, culinary consistency, and high-performing teams/menus.

Founder · Brand & Visual Design Lead at Behind! Hospitality Group

April 1, 2020 - November 1, 2025

Led brand identity, logo systems and visual language for restaurants and hospitality concepts from launch through growth. Designed menus, packaging, apparel, signage, social assets and websites with emphasis on readability, flow, and conversion. Built cohesive brand systems across physical and digital touchpoints, ensuring consistency from menu to website to in-store experience. Applied operational insight to design decisions, reducing friction between brand, staff, and guest experience.

Owner · Operator at Chubasco Tacos

November 1, 2019 - October 1, 2025

Founded and operated Chubasco Tacos, a resilient, street-driven pop-up brand developed as a side hustle and launched during a period of extreme disruption in the hospitality industry. Designed the business and brand to adapt in real time, successfully pivoting between trailer pop-ups, food truck service, and indoor kiosk operations. Built the brand with a focus on flavor, flexibility, and fast execution.