Available to hire
I’m M. Abel Nielsen, a culturally aware, results-driven Social Media Director with 13+ years of experience leading social strategy, paid advertising, and influencer campaigns for consumer-facing brands. I scale audiences (+40%), optimize ROAS (13:1), and drive brand love through bold storytelling, platform-native content, and analytic insights.
I’m adept in TikTok, Instagram, YouTube, LinkedIn, X, and Facebook, with expertise in executive presence, influencer growth, and social-first brand building. I’m known for identifying viral moments and delivering campaigns that build community and fuel business growth.
Skills
Experience Level
Expert
Language
English
Fluent
Work Experience
Senior Paid Media Manager (Contract) at Copper Rock Marketing Agency
August 1, 2025 - September 20, 2025Managed multi-channel paid media campaigns for diverse clients; built performance reports with attribution modeling; achieved 6:1 average ROAS via lookalike audiences and dynamic creative optimization; integrated paid media into e-commerce funnels.
Marketing Director at Rally Sport Direct / APG DTC / B2B Social Media & Growth Marketing
June 1, 2013 - February 1, 2022Led social media expansion and growth marketing for DTC and B2B channels; grew Facebook from 20K to 120K and Instagram from 15K to 110K; implemented influencer/UGC programs; aligned content, SEO, and events; contributed to >$100M revenue.
Social Media Director at Integrated Engineering
September 1, 2020 - August 1, 2022Directed social media marketing and paid advertising; delivered multi-channel campaigns for a premium brand; improved executive presence and cross-channel performance.
Social Media Director at Blue Star Works
October 1, 2022 - January 31, 2025Social presence revitalization: restructured content and ads strategy; increased executive visibility and follower growth; led multi-channel campaigns.
Digital Marketing & Growth Consultant at forty2twenty6
February 1, 2020 - PresentAdvised SMBs and startups on social media marketing, positioning, & growth. Developed Instagram & TikTok growth strategies for automotive clients, increasing engagement rates by 45%+ through UGC and influencer collaborations. Managed $250K+ annual ad spend across Meta and Google Ads, achieving 6:1 ROAS via lookalike audiences and dynamic creative optimization. Created B2B social lead funnels (e.g., for a law firm), boosting qualified leads by ~44% per month. Led crisis management by rebuilding social presence for a local contractor, achieving 30% follower growth in 6 months. Built hybrid dashboards in Google Data Studio + Tableau to track cross-platform ROI.
Senior Paid Media Manager (Contract) at Copper Rock Marketing
August 1, 2025 - September 30, 2025Cross-Platform Paid Media Optimization – Built and scaled Google Ads and Meta Ads campaigns for diverse clients, balancing ROAS goals with growth initiatives. Data-Driven Reporting & Attribution – Produced performance reports with attribution modeling and actionable optimization insights. Full-Funnel Campaign Execution – Supported eCommerce and lead-gen funnels with integrated paid and organic strategies.
Marketing & Director of Operations at Clarks Auto / Blue Star Works
October 1, 2022 - January 31, 2025Revitalized marketing operations for a service provider & machine shop. Social Presence Revitalization – Structured a refreshed content and ads strategy, forecasted to increase engagement by 90%. Brand Launch & Go-to-Market Strategy – Designed and executed the launch for Blue Star Works, including social strategy, website, and lead-gen campaigns.
Social Media & Paid Advertising Director at Integrated Engineering
September 1, 2020 - August 31, 2022Drove social media marketing & performance campaigns for a premium brand. Social Growth: Increased total followers by 40% (from 85K to 119K) in 2 years. Influencer Program Expansion: Developed a tiered influencer structure, growing reach from 220K to 1.8M by partnering with automotive YouTubers, tuners, and industry experts. Multi-Channel Campaigns: Ran holiday sales funnels combining Meta ads, email/SMS, and retargeting. Boosted paid ad revenue contribution from 21% to 38%. SEO-Driven Content: Improved website traffic 23% YoY by optimizing posts for search intent and backlinking. Event Marketing: Organized IE Liebefest, Utah’s largest Euro automotive gathering (1,500+ attendees).
Marketing Director at RallySport Direct / APGDTC
June 1, 2013 - February 1, 2022B2B social media and growth marketing overseeing $100M+ revenue. Expanded Facebook from 20K to 122K and Instagram from 15K to 110K organically through viral content, giveaways, and engagement strategies. Maintained a 12.5x ROAS on paid social (13% above industry average). Partnered with COBB Tuning, Mishimoto, and FactionFab on exclusive launches, driving higher engagement. Pioneered influencer & UGC strategy and created the 'Project Cars' hub to boost organic traffic. Hosted annual car meets (1,000+ vehicles, 4,000+ attendees).
Show Coordinator at Mark Miller Subaru
January 1, 2009 - December 31, 2022Planned and executed annual events in partnership with local clubs and Mark Miller Subaru, overseeing venue coordination, catering, and charity collaborations.
Education
Automotive Technology and Engineering at Universal Technical Institute
January 1, 2004 - January 1, 2005Qualifications
Industry Experience
Media & Entertainment, Retail, Software & Internet, Professional Services, Consumer Goods
Skills
Experience Level
Expert
Hire a Social Media Manager
We have the best social media manager experts on Twine. Hire a social media manager in Bountiful today.